--- title: VideoMy Blog | Tools, Tips And Insights For Talent Teams | Lachlan Cooper (2) description: Tools, tips, insights and inspiration for leading Talent teams to engage, attract and retain top talent with employee generated content. (2) --- [![VideoMy - logo](https://blog.videomyjob.com/hs-fs/hubfs/VideoMy%20-%20Teal%20With%20WHite%20Text@3x.png?width=151&height=48&name=VideoMy%20-%20Teal%20With%20WHite%20Text@3x.png "VideoMy - logo")](https://blog.videomyjob.com/) - [VideoMy Website](https://videomy.co) - [Podcast](https://podcast.videomyjob.com/) - [Newsletter](https://www.linkedin.com/newsletters/talking-talent-6965922764020998144/) - [Book a Demo](https://www.videomy.co/demo) # Tools, Tips And Insights For Talent Teams ## Lachlan Cooper ![Lachlan Cooper](https://app.hubspot.com/settings/avatar/8f5bbbc245e7d788682a28a5e9852b2d) ### Recent Posts [![VMJPod with Brie Mason (AMP)](https://blog.videomyjob.com/hubfs/VMJPod%20-%20Brie%20Mason%20-%20YouTube.png)](https://blog.videomyjob.com/building-an-employer-brand-from-scratch-in-12-months-with-brie-mason-from-amp) ## [Building an Employer Brand From Scratch in 12 Months with Brie Mason from AMP](https://blog.videomyjob.com/building-an-employer-brand-from-scratch-in-12-months-with-brie-mason-from-amp) ![Lachlan Cooper](https://app.hubspot.com/settings/avatar/8f5bbbc245e7d788682a28a5e9852b2d) By [Lachlan Cooper](https://blog.videomyjob.com/author/lachlan-cooper) Starting an employer brand from scratch is daunting enough. Try doing it for a brand that doesn't exist yet, with a 12-month deadline to build an entire digital bank from the ground up. That's exactly the challenge [Brie Mason](https://www.linkedin.com/in/brie-mason/) faced when she joined AMP to head up and Employee Experience and EVP. In this special edition of the VMJPod's Employer Brand Series, our series co-host is in the hot seat, talking to David Macciocca and VideoMy's Gavin Lamb to share the unconventional strategies that not only attracted talent to a nameless startup but proved employer brand could lead the entire go-to-market strategy. #### [Read More  ](https://blog.videomyjob.com/building-an-employer-brand-from-scratch-in-12-months-with-brie-mason-from-amp) [![7 Stats That Prove Why You Need To Be Making Employee Videos](https://blog.videomyjob.com/hubfs/Blog%20Banner%20-%20Talent%20Acquisition.jpg)](https://blog.videomyjob.com/7-stats-that-prove-why-you-need-to-be-making-employee-videos) ## [7 Stats That Prove Why You Need To Be Making Employee Videos](https://blog.videomyjob.com/7-stats-that-prove-why-you-need-to-be-making-employee-videos) ![Lachlan Cooper](https://app.hubspot.com/settings/avatar/8f5bbbc245e7d788682a28a5e9852b2d) By [Lachlan Cooper](https://blog.videomyjob.com/author/lachlan-cooper) The modern recruitment landscape has fundamentally shifted. Today’s candidates don’t simply apply for jobs – they research companies, scrutinise employer brands and make informed decisions about where they want to build their careers. In this environment, a strong Employee Value Proposition (EVP) activation strategy isn’t just beneficial; it’s essential for attracting top talent. Whilst traditional recruitment methods still have their place, video content has overwhelmingly become the most powerful tool for communicating your EVP and employer brand. From dramatically increasing application rates to building trust with potential candidates, employee videos offer measurable benefits that forward-thinking HR, recruitment and employer branding professionals can no longer afford to ignore.  We looked into what candidates genuinely look for when choosing their next role, and the data reveals a clear truth: companies that harness the power of authentic employee storytelling through video aren’t just staying competitive – they’re setting the standard for modern employer branding.   [Read More  ](https://blog.videomyjob.com/7-stats-that-prove-why-you-need-to-be-making-employee-videos) [![](https://blog.videomyjob.com/hubfs/Deloitte%202.png)](https://blog.videomyjob.com/how-consulting-firms-are-using-employee-video-to-solve-critical-hiring-challenges) ## [How Consulting Firms Are Using Employee Video to Solve Critical Hiring Challenges](https://blog.videomyjob.com/how-consulting-firms-are-using-employee-video-to-solve-critical-hiring-challenges) ![Lachlan Cooper](https://app.hubspot.com/settings/avatar/8f5bbbc245e7d788682a28a5e9852b2d) By [Lachlan Cooper](https://blog.videomyjob.com/author/lachlan-cooper) The consulting industry is navigating one of its most challenging recruitment landscapes in recent years. Competition for top talent is fiercer than ever and hiring top-tier talent has become extremely difficult, with firms struggling to differentiate themselves in a crowded market. For forward-thinking consulting firms, employee-generated video content is emerging as a powerful solution to cut through the noise and showcase what makes their workplace genuinely unique.   [Read More  ](https://blog.videomyjob.com/how-consulting-firms-are-using-employee-video-to-solve-critical-hiring-challenges) [![](https://blog.videomyjob.com/hubfs/Product%20Updates%20-%20Internal%20Comms%20-%20Measurement.jpg)](https://blog.videomyjob.com/how-to-measure-the-impact-of-internal-comms-videos-with-metrics) ## [How to Measure the Impact of Internal Comms Videos (With Metrics)](https://blog.videomyjob.com/how-to-measure-the-impact-of-internal-comms-videos-with-metrics) ![Lachlan Cooper](https://app.hubspot.com/settings/avatar/8f5bbbc245e7d788682a28a5e9852b2d) By [Lachlan Cooper](https://blog.videomyjob.com/author/lachlan-cooper) “Show me the ROI.”  Four words that strike fear into the heart of every internal communications professional. You know your video-first strategy is working – employees are more engaged, feedback is overwhelmingly positive, and the buzz around company updates has never been stronger. But when it comes to proving concrete business value to senior leadership, many comms teams struggle to move beyond vanity metrics and anecdotal evidence. The truth is, measuring internal communications impact has always been challenging. But video content offers unprecedented opportunities to track, analyse and demonstrate real business value in ways that traditional text-based communications simply cannot match. [Read More  ](https://blog.videomyjob.com/how-to-measure-the-impact-of-internal-comms-videos-with-metrics) [![](https://blog.videomyjob.com/hubfs/Product%20Updates%20-%20Branded%20Invitations%20-%20Internal%20Comms.png)](https://blog.videomyjob.com/why-your-internal-comms-strategy-is-failing-and-5-campaign-ideas-to-fix-it) ## [Why Your Internal Comms Strategy Is Failing (And 5 Campaign Ideas to Fix It)](https://blog.videomyjob.com/why-your-internal-comms-strategy-is-failing-and-5-campaign-ideas-to-fix-it) ![Lachlan Cooper](https://app.hubspot.com/settings/avatar/8f5bbbc245e7d788682a28a5e9852b2d) By [Lachlan Cooper](https://blog.videomyjob.com/author/lachlan-cooper) Your latest company update email has a 12% open rate. The all-hands meeting attendance is dropping. Your carefully crafted intranet announcement about the new benefits package has generated precisely zero engagement. Sound familiar? If you’re a HR or Internal Communications professional watching your engagement metrics plummet, you’re not alone. Research shows that only [23% of employees are actively engaged at work](https://thegrowthfaculty.com/articles/Study-shows-employees-disengaged-at-work), and poor internal communication is often the culprit. But here’s the thing: it’s not necessarily your fault. Traditional internal communication strategies are failing because they’re built for a world that no longer exists. [Read More  ](https://blog.videomyjob.com/why-your-internal-comms-strategy-is-failing-and-5-campaign-ideas-to-fix-it) [![](https://blog.videomyjob.com/hubfs/Product%20Updates%20-%20Join%20Link%20-%20Internal%20Comms.png)](https://blog.videomyjob.com/avoid-death-by-email-join-the-internal-comms-video-revolution) ## [Avoid Death By Email – Join the Internal Comms Video Revolution](https://blog.videomyjob.com/avoid-death-by-email-join-the-internal-comms-video-revolution) ![Lachlan Cooper](https://app.hubspot.com/settings/avatar/8f5bbbc245e7d788682a28a5e9852b2d) By [Lachlan Cooper](https://blog.videomyjob.com/author/lachlan-cooper) Your employees are drowning in emails. The average knowledge worker spends [2.6 hours daily managing their inbox](https://hbr.org/2019/01/how-to-spend-way-less-time-on-email-every-day), and your well-intentioned internal communications are contributing to the problem. Whilst you’re crafting the perfect subject line and formatting yet another company update, your audience is already overwhelmed, distracted and increasingly likely to ignore your message entirely. It’s time to break free from the text-based communications trap and embrace the internal comms video revolution that’s transforming how forward-thinking companies connect with their workforce. [Read More  ](https://blog.videomyjob.com/avoid-death-by-email-join-the-internal-comms-video-revolution) [![](https://blog.videomyjob.com/hubfs/Grant%20Thornton%202.png)](https://blog.videomyjob.com/how-professional-services-firms-are-using-video-to-win-grad-talent-in-competitive-markets) ## [How Professional Services Firms Are Using Video to Win Grad Talent in Competitive Markets](https://blog.videomyjob.com/how-professional-services-firms-are-using-video-to-win-grad-talent-in-competitive-markets) ![Lachlan Cooper](https://app.hubspot.com/settings/avatar/8f5bbbc245e7d788682a28a5e9852b2d) By [Lachlan Cooper](https://blog.videomyjob.com/author/lachlan-cooper) The professional services landscape has never been more competitive for graduate talent. With Big Four firms, boutique consultancies, and mid-tier accounting practices all vying for the same pool of bright graduates, traditional recruitment methods simply aren’t engaging anymore. Today’s graduates want authentic insights into company culture, career progression and what their day-to-day experience will actually look like, and that’s exactly where employee-generated video content is transforming how professional services firms attract and hire top talent.   [Read More  ](https://blog.videomyjob.com/how-professional-services-firms-are-using-video-to-win-grad-talent-in-competitive-markets) [![](https://blog.videomyjob.com/hubfs/Compass%203.png)](https://blog.videomyjob.com/how-retail-and-hospitality-brands-are-using-employee-video-to-solve-staffing-shortages) ## [How Retail and Hospitality Brands Are Using Employee Video to Solve Staffing Shortages](https://blog.videomyjob.com/how-retail-and-hospitality-brands-are-using-employee-video-to-solve-staffing-shortages) ![Lachlan Cooper](https://app.hubspot.com/settings/avatar/8f5bbbc245e7d788682a28a5e9852b2d) By [Lachlan Cooper](https://blog.videomyjob.com/author/lachlan-cooper) Recruiting in retail and hospitality feels like an uphill battle. Between chronic staffing shortages, high turnover rates and the constant competition for talent, finding the right people can feel nearly impossible. Traditional job ads aren’t cutting through the noise, and candidates want more than a basic job description. They want to see the culture, the team and the real experience of working with you. Smart retail and hospitality brands are turning the tide with employee video content. Not polished corporate videos, but authentic stories from real team members that show what life is actually like behind the scenes. These videos build trust, showcase company culture and help candidates picture themselves as part of the team, leading to better hires who stick around longer. [Read More  ](https://blog.videomyjob.com/how-retail-and-hospitality-brands-are-using-employee-video-to-solve-staffing-shortages) [![](https://blog.videomyjob.com/hubfs/AMP%202.png)](https://blog.videomyjob.com/how-financial-services-brands-are-using-authentic-employee-videos-for-talent-attraction) ## [How Financial Services Brands Are Using Authentic Employee Videos for Talent Attraction](https://blog.videomyjob.com/how-financial-services-brands-are-using-authentic-employee-videos-for-talent-attraction) ![Lachlan Cooper](https://app.hubspot.com/settings/avatar/8f5bbbc245e7d788682a28a5e9852b2d) By [Lachlan Cooper](https://blog.videomyjob.com/author/lachlan-cooper) The financial services industry faces a perfect storm of talent challenges in 2025. From competing for scarce cybersecurity experts to attracting younger professionals who question traditional banking culture, financial institutions are finding that their reputation alone isn’t enough to win top talent.  Enter employee-generated video content, a powerful tool that’s helping forward-thinking financial services brands showcase their authentic culture, build trust with candidates, and differentiate themselves in an increasingly competitive talent market. [Read More  ](https://blog.videomyjob.com/how-financial-services-brands-are-using-authentic-employee-videos-for-talent-attraction) [Previous](https://blog.videomyjob.com/author/lachlan-cooper/page/1) [All posts](https://blog.videomyjob.com/all) [Next](https://blog.videomyjob.com/author/lachlan-cooper/page/3) ### Subscribe For Email Updates - Recent - Popular - Topics ### Lists by Topic - [Talent Attraction (76)](https://blog.videomyjob.com/tag/talent-attraction) - [Employer Brand (71)](https://blog.videomyjob.com/tag/employer-brand) - [Recruitment Marketing (70)](https://blog.videomyjob.com/tag/recruitment-marketing) - [VMJPod (60)](https://blog.videomyjob.com/tag/vmjpod) - [Customer Success Stories (35)](https://blog.videomyjob.com/tag/customer-success-stories) - [employee stories (22)](https://blog.videomyjob.com/tag/employee-stories) - [co-lab (9)](https://blog.videomyjob.com/tag/co-lab) - [user-spotlight (7)](https://blog.videomyjob.com/tag/user-spotlight) - [Measurement & Analytics (3)](https://blog.videomyjob.com/tag/measurement-analytics) - [Graduate Recruitment (2)](https://blog.videomyjob.com/tag/graduate-recruitment) - [Candidate Experience (1)](https://blog.videomyjob.com/tag/candidate-experience) - [Case Study (1)](https://blog.videomyjob.com/tag/case-study) - [Product Update (1)](https://blog.videomyjob.com/tag/product-update) - [candidate journey (1)](https://blog.videomyjob.com/tag/candidate-journey) see all [Close](https://blog.videomyjob.com/author/lachlan-cooper/page/2#0) ###### COMMUNITY - [![Facebook](https://blog.videomyjob.com/hubfs/youtube-1.png)](https://www.youtube.com/channel/UCI5Xtuwb_wNimoSJ4gWxuwA) - [![LinkedIn](https://blog.videomyjob.com/hubfs/if_linkedin_1819416.png)](https://www.linkedin.com/company/videomyjob/) - [![Instagram](https://blog.videomyjob.com/hubfs/if_facebook_1819423.png)](https://www.facebook.com/videomyjob) - [![Twitter](https://blog.videomyjob.com/hubfs/if_twitter_1819410.png)](https://twitter.com/videomyjob) ###### DOWNLOADS - [Android App](https://play.google.com/store/apps/details?id=com.videomyjob.vmjandroid) - [iOS App](https://itunes.apple.com/au/app/videomyjob/id1071770131?mt=8) ###### RESOURCES - [Webinars](https://go.videomyjob.com/en/video-marketing-webinars-for-talent-teams-and-recruiters) - [Video Guides](https://support.videomyjob.com/) - [How-to Library](https://support.videomyjob.com/how-to-videos) - [Blog](https://blog.videomyjob.com/) - [Contact Support](mailto:support@videomyjob.com) ###### ABOUT - [Customers](https://videomyjob.com/customers) - [Demo](https://videomyjob.com/demo) - [Terms of Use](https://videomyjob.com/assets/VideoMy_Short_Form_Software_Licence_11042017v7.pdf) - [Privacy Policy](https://videomyjob.com/assets/Privacy-Policy-22012016v3.pdf) © 2023 All Rights Reserved