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Talent Acquisition & Marketing: Top 3 Tips for a Successful Partnership

I’ve recently been presenting to various audiences around the country on the importance of an employee value proposition as the core of strategic talent acquisition. One of the topics that comes up again and again is our relationship with Marketing and how important it is. Not getting this right is a major friction point for many Talent Acquisition and Recruitment teams (and I am sure for many Marketing teams too).

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Authentic Employee Stories to Power Your Employer Brand

To most of us, employee storytelling and employee testimonial might sound like the same thing. We all want to put our company’s best foot forward, don’t we? Well, the answer is yes, to a degree. If we are truly looking to attract employees who will thrive in our organisation we need to be honest, we need to be prepared to show the downsides as well as all the wonderful things about working at our company.

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Siemens: The Challenge of Human Connection at Scale

For Siemens, recruitment marketing is all about leveraging the Employer Brand to deliver specific recruiting outcomes.

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Marketing Growth Managers are the New Black

Recruitment marketing is not a new concept, but constant innovation means what was trending five years ago is remarkably different in today’s world of  marketing.

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7 Tips to Reboot Your Recruitment Marketing Strategy in 2018

Recruitment marketing is an ever growing and evolving industry. As more and more organizations develop strategies to manage candidate pipelines beyond open vacancies, it’s more important than ever to stay ahead of the curve.

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Why You Should Use Video to Build Your Personal Brand

For recruiters, personal brand is everything. It’s how you engage candidates, it’s how you sell your roles and it’s how you develop relationships that ultimately lead to placements.

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