--- title: VideoMy Blog | Tools, Tips And Insights For Talent Teams | Recruitment Marketing (4) description: Recruitment Marketing | Tools, tips, insights and inspiration for leading Talent teams to engage, attract and retain top talent with employee generated content. (4) --- [![VideoMy - logo](https://blog.videomyjob.com/hs-fs/hubfs/VideoMy%20-%20Teal%20With%20WHite%20Text@3x.png?width=151&height=48&name=VideoMy%20-%20Teal%20With%20WHite%20Text@3x.png "VideoMy - logo")](https://blog.videomyjob.com/) - [VideoMy Website](https://videomy.co) - [Podcast](https://podcast.videomyjob.com/) - [Newsletter](https://www.linkedin.com/newsletters/talking-talent-6965922764020998144/) - [Book a Demo](https://www.videomy.co/demo) # Tools, Tips And Insights For Talent Teams [![](https://blog.videomyjob.com/hubfs/VMJPod%20-%20Emma%20-%20YouTube.png)](https://blog.videomyjob.com/amplifying-employee-voices-through-internal-comms-lessons-from-grilld) ## [Amplifying Employee Voices Through Internal Comms: Lessons from Grill’d](https://blog.videomyjob.com/amplifying-employee-voices-through-internal-comms-lessons-from-grilld) ![Brittany Anderson](https://blog.videomyjob.com/hs-fs/hubfs/HEADSHOTS/Brit.jpeg?width=80&name=Brit.jpeg) By [Brittany Anderson](https://blog.videomyjob.com/author/brittany-anderson) In this episode of the VMJPod’s Employer Brand Series, hosts David Macciocca and Grant O’Donnell sit down with [**Emma Bolger, Internal Communications and Engagement Manager at Grill’d**](https://www.linkedin.com/in/emma-bolger/), to explore how internal communications and employer brand are deeply connected. [Emma shares why she sees employees as a company’s most powerful brand advocates, how Grill’d gives its frontline crew members a voice in storytelling, and why recognition and alignment are key to building culture from the inside out.](https://youtu.be/ThzX2JebPwo)   [Read More  ](https://blog.videomyjob.com/amplifying-employee-voices-through-internal-comms-lessons-from-grilld) [![](https://blog.videomyjob.com/hubfs/Product%20Video%20Campaign%20-%20Email%20Video%20Frame%20(4).jpg)](https://blog.videomyjob.com/how-to-power-your-employer-brand-with-employee-generated-video-content) ## [How to Power Your Employer Brand with Employee-Generated Video Content](https://blog.videomyjob.com/how-to-power-your-employer-brand-with-employee-generated-video-content) ![Megan Alexander](https://blog.videomyjob.com/hs-fs/hubfs/Megan%20Alexander%20Profile.jpeg?width=80&name=Megan%20Alexander%20Profile.jpeg) By [Megan Alexander](https://blog.videomyjob.com/author/megan-alexander) ##### Why Employee-Generated Content is the Future of Employer Branding? ##### In a world where authenticity drives connection, employee-generated content (EGC) has become the secret weapon of leading employer brands. Nothing captures your company’s culture, values, and impact quite like real employees sharing their stories - on camera. ##### With VideoMyJob, creating and scaling authentic video storytelling campaigns has never been easier. From capturing powerful stories to sharing them across platforms, you can manage everything in one place — no stress, no spreadsheets, no juggling between tools.   [Read More  ](https://blog.videomyjob.com/how-to-power-your-employer-brand-with-employee-generated-video-content) [![](https://blog.videomyjob.com/hubfs/VMJPod%20-%20Jamie%20-%20YouTube.png)](https://blog.videomyjob.com/when-talent-takes-the-lead-on-employer-branding-jamie-holder-at-mufg) ## [When Talent Takes the Lead on Employer Branding: Jamie Holder at MUFG](https://blog.videomyjob.com/when-talent-takes-the-lead-on-employer-branding-jamie-holder-at-mufg) ![Brittany Anderson](https://blog.videomyjob.com/hs-fs/hubfs/HEADSHOTS/Brit.jpeg?width=80&name=Brit.jpeg) By [Brittany Anderson](https://blog.videomyjob.com/author/brittany-anderson) In this episode of the VMJPod’s Employer Brand Series, hosts David Macciocca and Grant O’Donnell sit down with [Jamie Holder, Head of Talent at MUFG Retirement Solutions](https://www.linkedin.com/in/jamieholder/), to explore what happens when Talent takes the lead on employer branding. With no dedicated EB function, Jamie shows how a lean team can still create meaningful impact by putting employee voices at the centre and focusing on proof over polish. #### [Read More  ](https://blog.videomyjob.com/when-talent-takes-the-lead-on-employer-branding-jamie-holder-at-mufg) [![](https://blog.videomyjob.com/hubfs/VMJPod%20-%20Meagan%20-%20YouTube.png)](https://blog.videomyjob.com/linking-employer-brand-and-experience-at-scale-bupas-approach-with-meagan-michaels) ## [Linking Employer Brand and Experience at Scale: Bupa’s Approach with Meagan Michaels](https://blog.videomyjob.com/linking-employer-brand-and-experience-at-scale-bupas-approach-with-meagan-michaels) ![Brittany Anderson](https://blog.videomyjob.com/hs-fs/hubfs/HEADSHOTS/Brit.jpeg?width=80&name=Brit.jpeg) By [Brittany Anderson](https://blog.videomyjob.com/author/brittany-anderson) At one of Australia’s largest healthcare organisations, employer brand isn’t just about attraction, it’s about shaping the entire employee experience. [Meagan Michaels, Head of Employer Brand and Experience at Bupa Australia](https://www.linkedin.com/in/meagan-ef-michaels/), shares how her team is navigating complexity, influencing stakeholders, and making employer brand indispensable to the business. #### [Read More  ](https://blog.videomyjob.com/linking-employer-brand-and-experience-at-scale-bupas-approach-with-meagan-michaels) [![](https://blog.videomyjob.com/hubfs/The%20Colab%20-%20Event%20Invite%20-%20Emma%20Lang%20-%20No%20Date-1.png)](https://blog.videomyjob.com/the-evolution-of-horizonones-video-strategy) ## [The Evolution of HorizonOne’s Video Strategy](https://blog.videomyjob.com/the-evolution-of-horizonones-video-strategy) ![Megan Alexander](https://blog.videomyjob.com/hs-fs/hubfs/Megan%20Alexander%20Profile.jpeg?width=80&name=Megan%20Alexander%20Profile.jpeg) By [Megan Alexander](https://blog.videomyjob.com/author/megan-alexander) #### Just as VideoMyJob has evolved from a simple video job ad tool into a comprehensive employee-generated content platform, HorizonOne has transformed how they use video to activate employer brand, attract talent, and engage their network. #### In this episode of the **VMJPod**, Megan Alexander speaks with [William (Billy) Breeze, Marketing and Brand Coordinator at HorizonOne Recruitment](https://www.linkedin.com/in/william-breeze/), about how their video journey has grown — from job ads to embedding authentic storytelling at the heart of their strategy. [![The Colab - Event Invite - Emma Lang - No Date-1](https://blog.videomyjob.com/hubfs/The%20Colab%20-%20Event%20Invite%20-%20Emma%20Lang%20-%20No%20Date-1.png)](https://youtu.be/PSZwCteVmcA) [Read More  ](https://blog.videomyjob.com/the-evolution-of-horizonones-video-strategy) [![](https://blog.videomyjob.com/hubfs/VMJPod%20-%20Margot%20-%20YouTube-1.png)](https://blog.videomyjob.com/navigating-global-nuance-in-employer-branding-with-margot-moore-from-worley) ## [Navigating Global Nuance in Employer Branding with Margot Moore from Worley](https://blog.videomyjob.com/navigating-global-nuance-in-employer-branding-with-margot-moore-from-worley) ![Brittany Anderson](https://blog.videomyjob.com/hs-fs/hubfs/HEADSHOTS/Brit.jpeg?width=80&name=Brit.jpeg) By [Brittany Anderson](https://blog.videomyjob.com/author/brittany-anderson) When your organisation spans more than 40 countries, employer brand is not just about consistency, it is about nuance. For [Margot Moore, Global Employer Brand Manager at Worley](https://www.linkedin.com/in/margotmoore/), the challenge lies in creating a unifying narrative while giving regions the flexibility to make it their own. Her work highlights how global scale, local context, and smart design come together to shape a powerful employer brand. #### [Read More  ](https://blog.videomyjob.com/navigating-global-nuance-in-employer-branding-with-margot-moore-from-worley) [![](https://blog.videomyjob.com/hubfs/VMJPod%20-%20Rosa%20-%20YouTube.png)](https://blog.videomyjob.com/building-culture-through-internal-growth-employee-voices-afcas-employer-brand-with-rosa-van-kuyk) ## [Building Culture Through Internal Growth & Employee Voices: AFCA’s Employer Brand with Rosa Van Kuyk](https://blog.videomyjob.com/building-culture-through-internal-growth-employee-voices-afcas-employer-brand-with-rosa-van-kuyk) ![Brittany Anderson](https://blog.videomyjob.com/hs-fs/hubfs/HEADSHOTS/Brit.jpeg?width=80&name=Brit.jpeg) By [Brittany Anderson](https://blog.videomyjob.com/author/brittany-anderson) How do you build an employer brand that resonates both inside and outside your organisation? For [Rosa Van Kuyk — Recruitment and Employer Brand Consultant at AFCA](https://www.linkedin.com/in/rosavankuyk/) (Australian Financial Complaints Authority) and winner of the 2025 ITAs Enterprise Talent Professional of the Year — the answer lies in nurturing internal growth, empowering employee voices, and embedding authenticity into every story. #### [Read More  ](https://blog.videomyjob.com/building-culture-through-internal-growth-employee-voices-afcas-employer-brand-with-rosa-van-kuyk) [![](https://blog.videomyjob.com/hubfs/VMJPod%20-%20Danielle%20-%20YouTube.png)](https://blog.videomyjob.com/how-canva-brings-its-evp-to-life-insights-from-danielle-brodie) ## [How Canva Brings Its EVP to Life: Insights from Danielle Brodie](https://blog.videomyjob.com/how-canva-brings-its-evp-to-life-insights-from-danielle-brodie) ![Brittany Anderson](https://blog.videomyjob.com/hs-fs/hubfs/HEADSHOTS/Brit.jpeg?width=80&name=Brit.jpeg) By [Brittany Anderson](https://blog.videomyjob.com/author/brittany-anderson) In the first episode of the VMJPod’s Employer Brand Series, David Macciocca and co-host Grant O’Donnell sat down with [Danielle Brodie, Talent Brand Partner at Canva](https://www.linkedin.com/in/daniellebrodie1/), to explore how one of the world’s fastest-growing tech companies has co-created and embedded its Employee Value Proposition (EVP). From founder-led principles to global hiring markets and ambassador initiatives, Danielle shares candid insights on building an EVP that resonates across cultures while staying authentic to Canva’s DNA. #### [Read More  ](https://blog.videomyjob.com/how-canva-brings-its-evp-to-life-insights-from-danielle-brodie) [![](https://blog.videomyjob.com/hubfs/Deloitte%202.png)](https://blog.videomyjob.com/how-consulting-firms-are-using-employee-video-to-solve-critical-hiring-challenges) ## [How Consulting Firms Are Using Employee Video to Solve Critical Hiring Challenges](https://blog.videomyjob.com/how-consulting-firms-are-using-employee-video-to-solve-critical-hiring-challenges) ![Lachlan Cooper](https://app.hubspot.com/settings/avatar/8f5bbbc245e7d788682a28a5e9852b2d) By [Lachlan Cooper](https://blog.videomyjob.com/author/lachlan-cooper) The consulting industry is navigating one of its most challenging recruitment landscapes in recent years. Competition for top talent is fiercer than ever and hiring top-tier talent has become extremely difficult, with firms struggling to differentiate themselves in a crowded market. For forward-thinking consulting firms, employee-generated video content is emerging as a powerful solution to cut through the noise and showcase what makes their workplace genuinely unique.   [Read More  ](https://blog.videomyjob.com/how-consulting-firms-are-using-employee-video-to-solve-critical-hiring-challenges) [Previous](https://blog.videomyjob.com/tag/recruitment-marketing/page/3) [All posts](https://blog.videomyjob.com/all) [Next](https://blog.videomyjob.com/tag/recruitment-marketing/page/5) ### Subscribe For Email Updates - Recent - Popular - Topics ### Lists by Topic - [Talent Attraction (76)](https://blog.videomyjob.com/tag/talent-attraction) - [Employer Brand (71)](https://blog.videomyjob.com/tag/employer-brand) - [Recruitment Marketing (70)](https://blog.videomyjob.com/tag/recruitment-marketing) - [VMJPod (60)](https://blog.videomyjob.com/tag/vmjpod) - [Customer Success Stories (35)](https://blog.videomyjob.com/tag/customer-success-stories) - [employee stories (22)](https://blog.videomyjob.com/tag/employee-stories) - [co-lab (9)](https://blog.videomyjob.com/tag/co-lab) - [user-spotlight (7)](https://blog.videomyjob.com/tag/user-spotlight) - [Measurement & Analytics (3)](https://blog.videomyjob.com/tag/measurement-analytics) - [Graduate Recruitment (2)](https://blog.videomyjob.com/tag/graduate-recruitment) - [Candidate Experience (1)](https://blog.videomyjob.com/tag/candidate-experience) - [Case Study (1)](https://blog.videomyjob.com/tag/case-study) - [Product Update (1)](https://blog.videomyjob.com/tag/product-update) - [candidate journey (1)](https://blog.videomyjob.com/tag/candidate-journey) see all [Close](https://blog.videomyjob.com/tag/recruitment-marketing/page/4#0) ###### COMMUNITY - [![Facebook](https://blog.videomyjob.com/hubfs/youtube-1.png)](https://www.youtube.com/channel/UCI5Xtuwb_wNimoSJ4gWxuwA) - [![LinkedIn](https://blog.videomyjob.com/hubfs/if_linkedin_1819416.png)](https://www.linkedin.com/company/videomyjob/) - [![Instagram](https://blog.videomyjob.com/hubfs/if_facebook_1819423.png)](https://www.facebook.com/videomyjob) - [![Twitter](https://blog.videomyjob.com/hubfs/if_twitter_1819410.png)](https://twitter.com/videomyjob) ###### DOWNLOADS - [Android App](https://play.google.com/store/apps/details?id=com.videomyjob.vmjandroid) - [iOS App](https://itunes.apple.com/au/app/videomyjob/id1071770131?mt=8) ###### RESOURCES - [Webinars](https://go.videomyjob.com/en/video-marketing-webinars-for-talent-teams-and-recruiters) - [Video Guides](https://support.videomyjob.com/) - [How-to Library](https://support.videomyjob.com/how-to-videos) - [Blog](https://blog.videomyjob.com/) - [Contact Support](mailto:support@videomyjob.com) ###### ABOUT - [Customers](https://videomyjob.com/customers) - [Demo](https://videomyjob.com/demo) - [Terms of Use](https://videomyjob.com/assets/VideoMy_Short_Form_Software_Licence_11042017v7.pdf) - [Privacy Policy](https://videomyjob.com/assets/Privacy-Policy-22012016v3.pdf) © 2023 All Rights Reserved