Video Marketing for Talent Teams

Finding skilled nurses and clinicians today feels like searching for a needle in a haystack. The healthcare sector’s talent shortages are reaching critical levels — and the competition to hire and keep the best is fiercer than ever. So how do leading healthcare organisations rise above the noise?

The answer lies in video. Not slick, scripted ads — but real stories from real employees that give candidates an unfiltered glimpse into the workplace culture and the meaningful work they could be part of. In this guide, we reveal the top video strategies transforming healthcare recruitment, helping you connect with the right people, build trust, and ultimately fill those vital roles faster.

In this episode of the VMJPod Graduate Recruitment Series, hosts David Macciocca and Steven Nield chat with James Schlunke, Graduate Program Senior Manager at Capgemini. The focus? Meaningful experiences.

James shares how Capgemini has scaled its graduate program while staying personal — creating a sense of purpose, belonging, and growth for early talent across the business.

In a recent episode of the VMJPod, Megan Alexander sat down with Jasmine Bernabe from Westpac to discuss their experience with the VideoMyJob (VMJ) Pilot Program, delivered in partnership with GradConnection.

The conversation offered valuable insights into how Westpac is using employee story videos to authentically engage with early talent. Jasmine discusses the pilot program's objectives, implementation process, and the remarkable results achieved.

VMJPod Grad Recruitment Series | Hosted by David Macciocca | Special Guest: Steven Nield

In the latest episode of the VMJPod Graduate Recruitment Series, David Macciocca sits down with Steven Nield from GHD to explore how their graduate recruitment team embraced the VideoMyJob (VMJ) Activator Program to tackle brand confusion, engage candidates more authentically, and bring a new level of personality into their hiring process.

And no — they’re not the hair straightener company.

VMJPod Grad Recruitment Series | Hosted by David Macciocca and Steven Nield | Special Guest: Greg Thom

In this episode of the VMJPod Graduate Recruitment Series, David Macciocca and Steven Nield sit down with Greg Thom, Talent Acquisition Lead at Airwallex, to explore what it takes to build and retain high-performing graduate talent in a fast-scaling tech environment.

From navigating the evolving expectations of Gen Z to aligning hiring strategies with long-term business growth, Greg offers a grounded and insightful perspective on graduate recruitment at one of Australia’s fastest-growing fintechs.

As organisations scale internationally and evolve through acquisitions, it’s easy for their Employee Value Proposition (EVP) to become disconnected from the current culture. This was the exact challenge Alexia Ellmers, Talent and Employer Brand Manager at Go1, faced when leading the refresh of Go1’s EVP.

I recently chatted with Alexia about Go1’s journey to redefine their EVP—from gathering deep employee insights to embracing authenticity in their video content. She shared how they turned real stories into a cohesive brand narrative that resonates across continents

VMJPod Grad Recruitment Series | Hosted by David Macciocca and Steven Nield | Special Guest: Kristy Abbott

In today’s evolving job market, recruiting graduate talent demands more than just reviewing academic credentials. Forward-thinking organisations are reimagining their hiring strategies to prioritise skills, potential, and cultural fit over formal qualifications.

In a special six-part VMJPod graduate series, host David Macciocca, CEO of VMJ, and Steve Nield from GHD, dive into the evolving landscape of graduate recruitment with leading voices from the industry.

In the first episode of the series, they sat down with Kristy Abbott, Product Owner for Career Programmes at ANZ, to explore how the bank is leading the charge with a progressive, degree-agnostic hiring strategy. Kristy’s insights offer a compelling look at the future of talent acquisition and deliver practical takeaways for recruiters looking to innovate their approach.

Anglicare WA, a dedicated not-for-profit organisation based in Western Australia, embarked on an innovative journey with the VideoMyJob pilot program to amplify their employee value proposition (EVP).

Through authentic storytelling, the program highlighted the diverse experiences within their workforce to help bridge any potential misconceptions candidates may have had, offering a true representation of who they are as an organisation.

I had the pleasure of speaking with Shani Jarvis, the General Manager of People & Culture at Anglicare WA, on the VMJPod. We delved into their transformative experience with the Pilot Program and how, with a modest investment of both time and resources, they were able to create a powerful library of employee story videos that authentically showcased their company values and culture.

Recruiting top graduate talent can be a competitive process. To stand out, leading professional services firm Deloitte Australia realised they needed to get creative with their recruitment marketing strategy.

I had the privilege of having Poncho Rivera-Pavon, a Senior Consultant in Deloitte Australia's employer branding team back on the VMJPod for a follow up chat about the results he achieved with VideoMyJob's Pilot Program.