Video is no longer a ‘trending’ recruitment marketing strategy. It's here, and it's a powerful way to build your employer brand, communicate your employee value proposition and reach hard-to-find talent.
Yodel know their candidate personas, they’re all about authenticity and transparency—they want to see the real McCoy. Video job ads, with hiring managers, are an integral part of Yodel’s push to create a world-class candidate experience.
It’s no surprise that job seekers want to hear from the people they will be working with, and reporting to, when considering an opportunity. Does it surprise you that your company’s mission and values, and a long list of responsibilities and requirements (written in the third person) is not the kind of compelling content that makes a candidate click ‘apply now’?
Creating a memorable welcome for new staff calls for more than an email, an HR induction appointment and a copy of your employee handbook. If that’s what your onboarding process looks like, we’ve got some simple to execute ideas for videos that will surprise and delight your new starters.
Did you start the year off strong, committing yourself to creating one video per week? But now you find yourself in a video rut and you’re not sure how to get out!?
SMAART Recruitment were looking for a way to cut through the noise of traditional recruitment advertising. What started with recruitment videos has now evolved to touch nearly every area of their business.