Every company wants to recruit the best talent but the problem is the best candidates aren’t looking for a job.Chances are if your ideal candidate really is the best on the market, they’re likely to already be in a great role providing value to their company and awaiting their next promotion or opportunity.
Statistics from The Ladders show the potential candidates that do happen upon traditional text ads are reading them for less than 50 seconds - and this is for active job seekers, let alone passive candidates.
The good news is over 75% of the workforce are open to hearing about new opportunities, which means if you can reach them organically with content they’re interested in, you might at very least get them thinking.
Using video to get on the front foot
An easy way to start breaking down the engagement barriers with top passive talent is to start including video in your recruitment efforts.
Video offers great insight into your company’s culture and values and has the powerful ability to support the great story that your employment brand is already telling. By providing richer information about the role and even showcasing the workplace at the same time, a video job ad can help you deliver a far more personalized and engaging interaction with talent.
Videos are far more likely to reach passive candidates. On LinkedIn alone, videos enjoy 100% greater engagement and a 75% higher share rate than content without video. This helps your video to circulate organically through the news feeds of top talent you would otherwise struggle to reach.
As recruitment methods have become more aligned with consumer marketing tactics, it makes sense to follow the strategies of successful brands. Many successful brands are actively reaching their audience by sharing meaningful and engaging content, rather than posting static ads and waiting for people to come to them.
Is it time to start utilizing video in your recruitment marketing strategy?