Your employees are drowning in emails. The average knowledge worker spends 2.6 hours daily managing their inbox, and your well-intentioned internal communications are contributing to the problem. Whilst you’re crafting the perfect subject line and formatting yet another company update, your audience is already overwhelmed, distracted and increasingly likely to ignore your message entirely.
It’s time to break free from the text-based communications trap and embrace the internal comms video revolution that’s transforming how forward-thinking companies connect with their workforce.
Before we dive into solutions, let’s acknowledge the scale of the problem. The modern workplace is suffering from communication overload and traditional text-based internal communications are a significant contributor to this crisis.
Consider these sobering statistics: employees receive an average of 121 emails per day, with a significant portion often coming from internal communications. With employee’s inboxes being flooded daily, the sad reality is that most of your carefully crafted messages are being ignored or quickly deleted in the overwhelming flood of information.
But lack of engagement isn’t just due to volume – it’s about effectiveness. Text-based communications lack the emotional resonance and personal connection that modern employees crave. When your quarterly update looks identical to every other corporate email, it becomes part of the noise rather than a meaningful touchpoint.
Internal comms video isn’t just a trend – it’s a fundamental shift towards more human, engaging and effective workplace communication. Here’s why video is becoming the preferred medium for internal communications:
Begin your internal comms video revolution with leadership messages. Instead of sending a lengthy email about quarterly results, have your CEO record a 3-minute video sharing the highlights, challenges and vision for the coming quarter.
The key is authenticity over perfection. Employees want to see real leaders, not polished corporate presentations. A genuine, slightly imperfect video message will resonate far more than a scripted corporate announcement.
Transform your departmental updates into engaging video content. Instead of bullet-pointed reports about what each team accomplished, create short videos where department heads share their wins, challenges and upcoming projects in their own words.
This approach breaks down silos between departments and helps employees understand how different teams contribute to company goals. It also creates natural opportunities for cross-departmental collaboration and recognition.
Empower your workforce to create their own internal comms video content. Set up simple systems where employees can share expertise, celebrate achievements or provide updates on projects they’re passionate about.
This peer-to-peer approach builds community whilst reducing the burden on your communications team. When employees see their colleagues sharing knowledge or celebrating successes, it creates authentic engagement that top-down communications struggle to achieve.
Video excels at explaining complex processes, demonstrating procedures and providing context that text-based training materials often lack. Create a library of training videos that new employees can reference at their own pace, and use video updates to communicate policy changes or new procedures.
This approach is particularly effective for hybrid workforces, where employees might not have immediate access to in-person training or clarification.
The most effective internal comms videos are often the most authentic, not the most polished. Modern smartphones and basic editing tools can produce perfectly adequate video content for internal communications. The focus should be on message clarity and authenticity, not Hollywood production values.
Like any skill, video communication improves with practice. Start with low-stakes content like brief team updates or informal Q&A sessions. Provide basic training on video best practices, but remember that slight nervousness can actually make leaders appear more relatable and human.
Video content doesn’t need to be time-consuming to be effective. A 2-minute update recorded on a smartphone can be more impactful than a 500-word email that takes longer to write and format. The key is establishing efficient workflows and realistic expectations.
Video platforms provide detailed analytics that far exceed what’s available for email communications. You can track completion rates, engagement patterns and viewer feedback in real-time, allowing for continuous improvement of your internal comms strategy.
Start by identifying your highest-impact communications – CEO messages, company updates and departmental briefings. These are prime candidates for video transformation because they already have established audiences and clear objectives.
Expand beyond formal announcements to include behind-the-scenes content, employee spotlights and informal updates. This variety keeps your video content fresh and engaging whilst serving different communication needs.
Develop templates, workflows and training programs that make video creation accessible across your organisation. The goal is to make video as easy to produce as sending an email, but infinitely more engaging.
The barrier to entry for internal comms video has never been lower. Modern video platforms, like VideoMyJob, take the leg-work out of video production with features like:
This eliminates the technical complexity (not to mention the cost) traditionally associated with video production, making it accessible to any internal communications team regardless of their technical expertise or budget.
The most successful internal comms video strategies go beyond individual videos to create a culture where video communication becomes the norm rather than the exception. This cultural shift requires:
When video becomes a natural part of how your organisation communicates internally, you’ll see improvements not just in engagement metrics, but in overall workplace culture and connection.
The internal comms video revolution isn’t coming – it’s already here. Forward-thinking companies are already seeing dramatic improvements in employee engagement, message retention and overall communication effectiveness by embracing video-first strategies.
The question isn’t whether video will become the dominant medium for internal communications, but how quickly your organisation can adapt to this new reality. The companies that embrace this shift now will have a significant advantage in building connected, engaged and informed workforces.
Your employees are ready for this change. They’re already consuming video content in their personal lives and expecting the same level of engagement from their workplace communications. The technology is accessible, the benefits are proven and the time for action is now.
Stop contributing to death by email. Join the internal comms video revolution and transform how your organisation connects, engages and thrives in the modern workplace.
Ready to transform your internal comms strategy with genuinely engaging video content? Book a demo and discover why VideoMyJob is trusted by leading Talent and Communications teams around the world.