Video Marketing for Talent Teams

“Show me the ROI.” 

Four words that strike fear into the heart of every internal communications professional. You know your video-first strategy is working – employees are more engaged, feedback is overwhelmingly positive, and the buzz around company updates has never been stronger. But when it comes to proving concrete business value to senior leadership, many comms teams struggle to move beyond vanity metrics and anecdotal evidence.

The truth is, measuring internal communications impact has always been challenging. But video content offers unprecedented opportunities to track, analyse and demonstrate real business value in ways that traditional text-based communications simply cannot match.

Your latest company update email has a 12% open rate. The all-hands meeting attendance is dropping. Your carefully crafted intranet announcement about the new benefits package has generated precisely zero engagement. Sound familiar?

If you’re a HR or Internal Communications professional watching your engagement metrics plummet, you’re not alone. Research shows that only 23% of employees are actively engaged at work, and poor internal communication is often the culprit. But here’s the thing: it’s not necessarily your fault. Traditional internal communication strategies are failing because they’re built for a world that no longer exists.

Your employees are drowning in emails. The average knowledge worker spends 2.6 hours daily managing their inbox, and your well-intentioned internal communications are contributing to the problem. Whilst you’re crafting the perfect subject line and formatting yet another company update, your audience is already overwhelmed, distracted and increasingly likely to ignore your message entirely.

It’s time to break free from the text-based communications trap and embrace the internal comms video revolution that’s transforming how forward-thinking companies connect with their workforce.

The professional services landscape has never been more competitive for graduate talent. With Big Four firms, boutique consultancies, and mid-tier accounting practices all vying for the same pool of bright graduates, traditional recruitment methods simply aren’t engaging anymore.

Today’s graduates want authentic insights into company culture, career progression and what their day-to-day experience will actually look like, and that’s exactly where employee-generated video content is transforming how professional services firms attract and hire top talent.

Recruiting in retail and hospitality feels like an uphill battle. Between chronic staffing shortages, high turnover rates and the constant competition for talent, finding the right people can feel nearly impossible. Traditional job ads aren’t cutting through the noise, and candidates want more than a basic job description. They want to see the culture, the team and the real experience of working with you.

Smart retail and hospitality brands are turning the tide with employee video content. Not polished corporate videos, but authentic stories from real team members that show what life is actually like behind the scenes. These videos build trust, showcase company culture and help candidates picture themselves as part of the team, leading to better hires who stick around longer.

The financial services industry faces a perfect storm of talent challenges in 2025. From competing for scarce cybersecurity experts to attracting younger professionals who question traditional banking culture, financial institutions are finding that their reputation alone isn’t enough to win top talent. 

Enter employee-generated video content, a powerful tool that’s helping forward-thinking financial services brands showcase their authentic culture, build trust with candidates, and differentiate themselves in an increasingly competitive talent market.

Last week, VideoMyJob and GradConnection hosted an insightful webinar featuring three graduate recruitment leaders who participated in our Story Feed Pilot Program, designed to build a library of engaging employee videos hosted right on their GradConnection page. 

Natalie Gibbons from Westpac, Liam Brown from Grant Thornton and Poncho Rivera-Pavon from Deloitte shared their experiences using VideoMyJob to create authentic employee video content to help attract and engage top grad talent. 

We’ve all been there. You checked out a new tool, fell in love with the features and know it’s going to make your life a whole lot easier – only to have it knocked back because you can’t prove how it will impact the bottom line.