Video Marketing for Talent Teams

Lachlan Cooper

Lachlan Cooper

Recent Posts

How Professional Services Firms Are Using Video to Win Grad Talent in Competitive Markets

The professional services landscape has never been more competitive for graduate talent. With Big Four firms, boutique consultancies, and mid-tier accounting practices all vying for the same pool of bright graduates, traditional recruitment methods simply aren’t engaging anymore.

Today’s graduates want authentic insights into company culture, career progression and what their day-to-day experience will actually look like, and that’s exactly where employee-generated video content is transforming how professional services firms attract and hire top talent.

 


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How Retail and Hospitality Brands Are Using Employee Video to Solve Staffing Shortages

Recruiting in retail and hospitality feels like an uphill battle. Between chronic staffing shortages, high turnover rates and the constant competition for talent, finding the right people can feel nearly impossible. Traditional job ads aren’t cutting through the noise, and candidates want more than a basic job description. They want to see the culture, the team and the real experience of working with you.

Smart retail and hospitality brands are turning the tide with employee video content. Not polished corporate videos, but authentic stories from real team members that show what life is actually like behind the scenes. These videos build trust, showcase company culture and help candidates picture themselves as part of the team, leading to better hires who stick around longer.


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How Financial Services Brands Are Using Authentic Employee Videos for Talent Attraction

The financial services industry faces a perfect storm of talent challenges in 2025. From competing for scarce cybersecurity experts to attracting younger professionals who question traditional banking culture, financial institutions are finding that their reputation alone isn’t enough to win top talent. 

Enter employee-generated video content, a powerful tool that’s helping forward-thinking financial services brands showcase their authentic culture, build trust with candidates, and differentiate themselves in an increasingly competitive talent market.


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Attracting Grads with Authentic Video Content: 3 Leaders Share Their Strategies

Last week, VideoMyJob and GradConnection hosted an insightful webinar featuring three graduate recruitment leaders who participated in our Story Feed Pilot Program, designed to build a library of engaging employee videos hosted right on their GradConnection page. 

Natalie Gibbons from Westpac, Liam Brown from Grant Thornton and Poncho Rivera-Pavon from Deloitte shared their experiences using VideoMyJob to create authentic employee video content to help attract and engage top grad talent. 

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Adopting Video - How to Demonstrate ROI and Get Buy-In

We’ve all been there. You checked out a new tool, fell in love with the features and know it’s going to make your life a whole lot easier – only to have it knocked back because you can’t prove how it will impact the bottom line.

 

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