Video Marketing for Talent Teams

3 Weeks, 100 Conversations: Key Takeaways from Employer Branding and Recruitment Marketing Experts

Presenting and meeting with over 100 experts and professionals in the employer branding and recruitment marketing space across Sydney, Melbourne, Brisbane, and Perth has been an incredibly enlightening experience. 

These interactions have provided invaluable insights, highlighting the critical importance of strategic planning, audience understanding (personas), employee storytelling, and demonstrating ROI in our field. Here are the key takeaways from our discussions on four pivotal topics.


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Elevate the Candidate Journey: Attract & Retain Top Talent with Employee Stories

It goes without saying that attracting and retaining top talent is essential for companies looking to stay ahead. 

The single most powerful way to achieve this is through the use of employee story videos.

These videos have the potential to move the needle in recruitment efforts and drive bottom-line results by creating authentic connections with candidates and showcasing the unique value proposition of your company.


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VMJPod: Incorporating the Human Element to Your Recruitment Marketing

Video can bring a much-needed human element to the recruitment marketing and talent attraction process.

In the rapidly evolving landscape of recruitment, Skout Solutions, a joint venture between Ventia and Randstad, has successfully leveraged video content to enhance their talent acquisition strategy and bolster their employer brand.

I recently had the pleasure of speaking with Allegra Di Norcia on the VMJPod, where she shared insights into how they've incorporated the human element into their recruitment marketing strategy using VideoMyJob.

Allegra is a Talent Acquisition Analyst at Skout Solutions, and she's really passionate about attracting the best talent into the Engineering, Environmental and Ecology fields in Australia.


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VMJPod: Bringing Authenticity to Employer Branding

Video is becoming an increasingly critical part of talent attraction and employer branding strategies.

As leaders in the veterinary industry with over 40 years of combined experience, Angela Goldman and Nicole Keating understand this well!

In our latest VMJPod episode, I had the pleasure of speaking with them about how they have incorporated video using VideoMyJob into their talent acquisition strategy at Greencross, and bringing authenticity to their employer branding.


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How to Optimise Your Career Site for Conversions with Employee Stories

In today's fierce battle for top talent, your career site can be your secret weapon for winning over the best candidates.

This month I had the pleasure of chatting with Brie Mason, the founder of Employer Brand Mason and a thought leader with over 18 years of experience building multi-award-winning employer brands in the APAC region.

As a guest on the VMJPod, Brie shared her expertise on how to activate your employee value proposition (EVP) through your organisation's career site. We explored the critical role a content-rich career site plays in conveying your EVP and discussed best practices for optimising it to boost candidate conversion. Here's a closer look at the key takeaways from our discussion.


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Power User Spotlight with Nicola Thistlewaite

In the dynamic world of talent acquisition, staying ahead of the curve is paramount to attracting and retaining the right talent. 

I recently sat down with Nicola Thistlewaite, Compass Group Australia's National Manager of Recruitment, Sourcing, and Partnerships. Compass Group is a global contract food and support services company operating in over 50 countries with 600,000 employees.

As a guest on our Super User Pod, Nicola sheds some light on how they've leveraged VideoMyJob and the power of storytelling to enhance their employer brand, improve candidate experience, and achieve better hiring outcomes.


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Power User Spotlight with Remi Marcelin

We had such an insightful chat with Remi Marcelin from people2people on The Co-Lab Live in December 2023. Remi is a data driven Marketing Manager leading a global team across Australia and New Zealand, with experience expanding across marketing, communications, social media and HR.

The team at people2people have been using VideoMyJob for over 7 years, and you can read the Q&A interview below, or watch the full episode here. 

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Power User Spotlight with Stephanie Robertson

We’re excited to feature Stephanie as our Power User Spotlight for this edition. She's a Talent Engagement professional with a passion for people. She's been a part of Medibank for over three years, and loves connecting the dots between organisational strategy, and a candidate's passion and potential.


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Power User Spotlight with Tayla Noble

We’re excited to feature Tayla as another one of our Power User Spotlight features. She’s joined PPD Search as their Resourcing Consultant to continue her recruitment journey, moving into white-collar recruitment, to identify, attract and engage candidates for clients in the pharmaceutical & medical device industries, across Australia & New Zealand. And she was good enough to grant us some of her time to discuss what she's been up to with PPD Search and how they leveraged the power of the VideoMyJob platform.


The Colab - Event Invite - No Date
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