Video Marketing for Talent Teams

How to Build a Business Case for Your Employer Brand & EVP Project

You’ve got budget, you’ve got clear measurable goals, you’re ready to launch your shiny new tech tool to the world, right?! Stop right there. I know you’re excited about it, but technology adoption takes planning and getting video investment across the line with your senior leaders is just the beginning. Now you need to build excitement and motivation in your team, with your hiring managers and if you haven’t already started - it’s time to get the marketing folk onboard as well.

People often ask me “Without breaking the bank, what are the best accessories to help me make professional-looking smartphone videos?”

You know the saying, the best things in life are free? Well, that may be true when it comes to friendships, hugs and sleep. But if we’re talking video to enhance your recruitment marketing strategy—which we are—then you probably want a tool that meets your business needs, not just one that’s easy on your wallet.

57% of talent teams already have a video recruitment strategy. Of those, 95% plan to spend as much, or more, on video in the next 12 months. What does that tell you about the state of video in talent today?

As we’re edging close to our tenth week of The Focus, what better time to reflect and recap on our last few episodes. We’ve had some incredible guests throughout the series ranging from SEO experts and employer brand strategists, to viral marketers and storytellers. And there’s been no shortage of expertise in the last few weeks.