Video Marketing for Talent Teams

57% of talent teams already have a video recruitment strategy. Of those, 95% plan to spend as much, or more, on video in the next 12 months. What does that tell you about the state of video in talent today?

As we’re edging close to our tenth week of The Focus, what better time to reflect and recap on our last few episodes. We’ve had some incredible guests throughout the series ranging from SEO experts and employer brand strategists, to viral marketers and storytellers. And there’s been no shortage of expertise in the last few weeks.   

Ever heard the expression “In a world of pigeons, be a flamingo”? I’ve seen it on birthday cards and a hundred inspirational Instagram posts and today, it’s echoing in my ears. I’ve been on the phone to Staunch Digital’s Paul Finn speaking about video traffic and our ever growing digital world of content.

The Siemens employer brand promise is ‘we make real what matters’. Their employees are tasked with the aspirational goal of ‘reimagining the world around us, creating solutions to the most challenging problems and making infrastructure more intuitive; making the world a smarter place.’

Employers today know video is a critical component of any successful employer brand or recruitment marketing campaign, heck it can even improve employee engagement and help you deliver a differentiated and personalized candidate experience.

Last week on The Focus our topic was ‘cutting through the noise’ with video and how to demonstrate your expertise with special guest Wendy McDougall of Firefish Software.

This week, the focus of our discussion is storytelling and employer branding with video. My special guest this week is Crystal Miller Lay, CEO and Founding Employer Brand Strategist of Branded Strategies.