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Think of your video job advert as, well, think of it as an advertisement! Imagine you are advertising a chocolate bar, do Cadbury list every.single.ingredient in their ads? No. Do they try and tap into an emotional or physical need that will prompt you to think of their chocolate bar next time you’re hungry/sad/romantic? Yes!
Now more than ever, candidates are demanding transparency from employers. They want insights, better communication and realistic job role and company culture expectations. So why aren’t we giving it to them?
It’s been over four weeks since the VideoMyJob team moved completely to working from home, due to COVID-19. After moving from the well-lit, fabulously furnished VideoMyJob headquarters, to our home offices (or dining/living/spare rooms), we’ve had to adjust to filming videos in new locations and a unique set of new challenges; clutter, kids at home, fur-babies and other distractions!
30 I hear you protest? Yep, 30. You don’t need fancy tools, just pick up your phone, shoot, send. If you’re lucky enough to have access to a premium video solution like VideoMyJob, you can get a bit fancier, but these ideas don’t need fancy, they need empathy, optimism and they need you to step up and step into action!
Do you speak video? As in, do you understand how to communicate and simultaneously humanise your brand with video? Do you know how to produce, and strategize your content to connect with your audience and build awareness?
In times of crisis, how your company chooses to show up for its employees, customers and partners speaks volumes about your culture — more than that dusty set of values next to the photocopier ever will.
The freedom to work when and where you choose is a huge draw card for today’s workforce. But what happens when we don’t choose, and remote work is thrust upon us?
To help you create engaging and authentic video job ads we've refreshed our popular three-part ‘How to Create Video Jobs Ads’ series! Today we'll investigate how to write and structure your content, but stay tuned for the updated companion guides which cover best practice for filming and technical set up and practical strategies for authentic video job ad presenting.
Congratulations! You’ve storyboarded, filmed and edited your first in-house video … now what? Video planning and production is the first step to getting authentic and engaging culture content in front of your ideal candidate. The next step may feel a little daunting, but it’s essential for making sure your video gets found.
