Video Marketing for Talent Teams

VMJPod: Bringing Authenticity to Employer Branding

Video is becoming an increasingly critical part of talent attraction and employer branding strategies.

As leaders in the veterinary industry with over 40 years of combined experience, Angela Goldman and Nicole Keating understand this well!

In our latest VMJPod episode, I had the pleasure of speaking with them about how they have incorporated video using VideoMyJob into their talent acquisition strategy at Greencross, and bringing authenticity to their employer branding.

 

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How to Optimise Your Career Site for Conversions with Employee Stories

In today's fierce battle for top talent, your career site can be your secret weapon for winning over the best candidates.

This month I had the pleasure of chatting with Brie Mason, the founder of Employer Brand Mason and a thought leader with over 18 years of experience building multi-award-winning employer brands in the APAC region.

As a guest on the VMJPod, Brie shared her expertise on how to activate your employee value proposition (EVP) through your organisation's career site. We explored the critical role a content-rich career site plays in conveying your EVP and discussed best practices for optimising it to boost candidate conversion. Here's a closer look at the key takeaways from our discussion.

 

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Power User Spotlight with Nicola Thistlewaite

In the dynamic world of talent acquisition, staying ahead of the curve is paramount to attracting and retaining the right talent. 

I recently sat down with Nicola Thistlewaite, Compass Group Australia's National Manager of Recruitment, Sourcing, and Partnerships. Compass Group is a global contract food and support services company operating in over 50 countries with 600,000 employees.

As a guest on our Super User Pod, Nicola sheds some light on how they've leveraged VideoMyJob and the power of storytelling to enhance their employer brand, improve candidate experience, and achieve better hiring outcomes.

 

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Power User Spotlight with Remi Marcelin

We had such an insightful chat with Remi Marcelin from people2people on The Co-Lab Live in December 2023. Remi is a data driven Marketing Manager leading a global team across Australia and New Zealand, with experience expanding across marketing, communications, social media and HR.

The team at people2people have been using VideoMyJob for over 7 years, and you can read the Q&A interview below, or watch the full episode here. 

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Power User Spotlight with Stephanie Robertson

We’re excited to feature Stephanie as our Power User Spotlight for this edition. She's a Talent Engagement professional with a passion for people. She's been a part of Medibank for over three years, and loves connecting the dots between organisational strategy, and a candidate's passion and potential.

 

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Power User Spotlight with Tayla Noble

We’re excited to feature Tayla as another one of our Power User Spotlight features. She’s joined PPD Search as their Resourcing Consultant to continue her recruitment journey, moving into white-collar recruitment, to identify, attract and engage candidates for clients in the pharmaceutical & medical device industries, across Australia & New Zealand. And she was good enough to grant us some of her time to discuss what she's been up to with PPD Search and how they leveraged the power of the VideoMyJob platform.

 

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The Co-Lab, Edition Four

Welcome to the fourth edition of The Co-Lab... Your VideoMyJob Community Newsletter! We’ll be sharing all the latest updates, tips and tricks, and user insights and wins. 

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Adopting Video - How to Demonstrate ROI and Get Buy-In

We’ve all been there. You checked out a new tool, fell in love with the features and know it’s going to make your life a whole lot easier – only to have it knocked back because you can’t prove how it will impact the bottom line.

 

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The Co-Lab, Edition Three

Welcome to the third edition of The Co-Lab... Your Quarterly VideoMyJob Community Newsletter! We’ll be sharing all the latest updates, tips and tricks, and user insights and wins. 

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