Video Marketing for Talent Teams

Anne Caron has seen both sides of scale. She spent ten years at Google, watching it grow from 5,000 to 65,000 employees globally, then shifted to advising CEOs and founders of startups and early-stage companies of 10-50 people.

Her perspective is stark: most organisations are building employer brand backward. They're writing policies to prevent problems instead of creating experiences that make people want to talk about the company.

Anne joined the Singapore series of the VideoMy Pod, and revealed why the most powerful employer branding comes from trusting your employees – and why CEOs need to lead that charge.

Most organisations overthink ambassador programs before they even start. Samantha Chong, who leads recruitment marketing and employer brand campaigns, has learned the hard way: the best programs don't start with budgets, templates, or perfect strategies. They start scrappy.

In the most recent VideoMy Pod episode, Samantha shared how she scaled ambassador programs from a handful of recruiters to a structured, company-wide movement, as well as why fighting the urge to over-engineer is the secret to success.

Jamie Anne Ysrael has seen the connection from both sides. Starting in marketing and advertising for tech brands, she eventually moved into the people space, building employer brand and culture teams, then progressing into regional internal communications and culture roles.

In our most recent VideoMy Pod episode, Jamie Anne shared how her multi-disciplinary background informs her approach. Her perspective is clear: "Whether you're talking to consumers, to candidates, or to employees, everything is about people connection and engagement."

Yet most organisations treat internal communications as separate from employer brand. Jamie Anne's doing something different, and the results prove it matters.

When it comes to attracting talent, a corporate message will never outmatch an authentic employee story. Glynnis Quek, who leads employment brand programs and campaigns for Google in the Asia-Pacific region, has the data to prove it.

"Candidates are six times more likely to trust feedback from an employee as compared to the corporate brand channel," she notes. Yet despite this compelling evidence, most organisations struggle to activate their employees as advocates. The gap isn't between wanting to and not wanting to. It's understanding how to make it easy, safe, and rewarding.

Glynnis recently joined the VideoMy Pod to chat with hosts David Macciocca (VideoMy Founder) and Emma Lang (EB Lead at Haleon) about how Google has turned their people into their most effective recruitment tool.

When organisations develop a global employer value proposition, they often assume the hard work is done. Then comes the moment a local team opens the document and realises: this doesn't speak to us.

With nearly 20 years in working with global employer brands, both in-house at BP and on agency-side at TMP, Jenny Roberts has seen this disconnect countless times. Her advice? Stop translating and start transcreating. Because a message that resonates in New York can fall completely flat in Shanghai.

Jenny recently joined the VideoMy Pod to chat with hosts David Macciocca (VideoMy Founder) and Emma Lang (EB Lead at Haleon) about the importance of using to local voices to bring your EVP to life. 

Managing employer brand across markets spanning from New Zealand to Morocco sounds impossible. Add in the pressure of representing a global beauty brand while staying authentic, and you've got a recipe for paralysis. Yet Natasha Wahap, who leads employer branding for L'Oréal's SAMA zone (South Asia Pacific, Middle East and North Africa), has cracked the code.

After 13 years in employer branding – "before employer branding was even a thing" – she's mastered the art of global consistency with local agility through a deceptively simple framework.

Recorded live in Singapore, Natasha sat down with hosts David Macciocca and Emma Lang sit down to explore what it really means to stay agile in an ever-changing employer brand world.

When Martin Warren sat down with senior engineering leaders at Grab, Southeast Asia's equivalent of Uber, he had a simple proposition: what if recruitment outreach came directly from you instead of the talent team?

The results were staggering.

Reply rates jumped from 25-30% to 80%. After 25 years in recruitment and seven years building Grab's sourcing function, Martin has cracked a code that most organisations overlook – hiring managers are your most under-utilised recruitment channel.

Martin recently joined the VMJPod' Singapore series (hosted by VideoMy's David Macciocca and Haleon's Emma Lang) to discuss how he helped build a leading sourcing function with hiring managers at the core.

When a large professional services firm decided to launch a new global brand and people value proposition, they faced a unique challenge: how do you create consistency across hundreds of thousands of employees in a network of corporations that are used to being locally led?

Jessica Tucci, who has spent fifteen years in employer brand and people experience, recently joined the VMJPod to share how she helped navigate this massive transformation, and why starting internally is the only way to build an authentic external brand.

Starting an employer brand from scratch is daunting enough. Try doing it for a brand that doesn't exist yet, with a 12-month deadline to build an entire digital bank from the ground up.

That's exactly the challenge Brie Mason faced when she joined AMP to head up and Employee Experience and EVP.

In this special edition of the VMJPod's Employer Brand Series, our series co-host is in the hot seat, talking to David Macciocca and VideoMy's Gavin Lamb to share the unconventional strategies that not only attracted talent to a nameless startup but proved employer brand could lead the entire go-to-market strategy.