Video Marketing for Talent Teams

Recruitment marketing is often treated as a bolt-on to talent acquisition — something you deploy when hiring gets tough or applications dry up. But in this episode of VMJPod’s Employer Brand Series, hosts David Macciocca and Brie Mason are joined by recruitment marketing leader Elizabeth Clerke, (Candidate Experience, Strategy and Engagement Lead at Westpac), to explain why that mindset limits impact, and why recruitment marketing works best when it’s deeply embedded inside TA.

The modern recruitment landscape has fundamentally shifted. Today’s candidates don’t simply apply for jobs – they research companies, scrutinise employer brands and make informed decisions about where they want to build their careers. In this environment, a strong Employee Value Proposition (EVP) activation strategy isn’t just beneficial; it’s essential for attracting top talent.

Whilst traditional recruitment methods still have their place, video content has overwhelmingly become the most powerful tool for communicating your EVP and employer brand. From dramatically increasing application rates to building trust with potential candidates, employee videos offer measurable benefits that forward-thinking HR, recruitment and employer branding professionals can no longer afford to ignore. 

We looked into what candidates genuinely look for when choosing their next role, and the data reveals a clear truth: companies that harness the power of authentic employee storytelling through video aren’t just staying competitive – they’re setting the standard for modern employer branding.

When Belinda Willis, Head of Talent Acquisition and Mobility at Deloitte, talks about employer brand, she doesn't mince words. For her, it's not a nice-to-have marketing function—it's the cornerstone of effective talent acquisition. In a recent episode of the VMJ Pod's employee brand series, Belinda shared why employer brand deserves a seat at the leadership table and how it transforms reactive hiring into proactive attraction.

Employer brand is often talked about as storytelling, creativity or content. But inside organisations, its success is usually decided somewhere else entirely: in budgets, priorities and credibility.

In this Sydney edition of the VMJPod Employer Brand Series, David Macciocca and Brie Mason are joined by employer brand expert, Daniel Connolly, to unpack how employer brand teams can move from reactive support function to trusted business partner.

With a background spanning employer brand, employee experience, learning and organisational development, Daniel brings a practical, commercial lens to a question many teams wrestle with: how do you prove employer brand is solving a real business problem?

For years, employer brand teams have focused on polishing messages, refining careers pages and optimising campaigns to stand out in crowded markets. But as Gen Z moves further into the workforce, many of those playbooks are starting to show their age.

In a Sydney edition of the VMJPod Employer Brand Series, David Macciocca and Brie Mason sat down with Alex McVeigh, founder of She Graduates and a long-time employer brand leader, to explore what is changing and why trust has become the defining factor in talent attraction today.

With more than 15 years of experience spanning Deloitte, Deutsche Bank, Commonwealth Bank and Alinta Energy, Alex has seen employer branding evolve from the inside. What she is seeing now feels less like an incremental shift and more like a reset.

Sometimes progress in employer branding starts with one person deciding to move. Shannon Taylor, Talent Acquisition and University Relations Specialist at Bechtel Corporation, saw a chance to make early careers communication stronger and decided not to wait for approval.

In this episode of the VMJPod’s Employer Brand Series – Brisbane Edition, Shannon joins David Macciocca and Will Innes to share how she brought new ideas to life through persistence, data and creativity. Her story is a practical reminder that momentum is built through action, not permission.

When Esri Australia began unifying its teams across Australia and Southeast Asia, one challenge stood out: how do you build an EVP that feels consistent across regions but still reflects local identity?

In this episode of the VMJPod’s Employer Brand Series – Brisbane Edition, Tibo Torche, Group Talent Acquisition Manager, shares the journey behind Esri’s first regional EVP, a project built on listening, collaboration and a commitment to reflect the real employee experience.

At the 2025 ATC event, one of the breakout sessions featured an engaging conversation on employee storytelling. Jamie Holder from MUFG Retirement Solutions interviewed Athanasia Corso from Network Insurance House, both of whom use VideoMy to amplify employee voices.

During the session, they shared their experiences in turning employee stories into meaningful talent acquisition and employer branding content — even while managing organisational changes, limited resources, and evolving EVPs. This blog distils their insights into practical lessons for talent acquisition professionals looking to leverage authentic employee storytelling effectively.

When candidates apply for a role at WorkCover Queensland, they don't just see a job description, they see the people and purpose behind it. That is no coincidence. Emily Millard, Senior Talent Specialist, has been intentional about building a recruitment experience that feels personal, consistent and true to the organisation’s values.

In this episode of the VMJPod’s Employer Brand Series – Brisbane Edition, Emily joins David Macciocca and Will Innes to unpack how storytelling has become a practical tool in talent acquisition. By blending recruitment fundamentals with creativity and collaboration, she is helping reshape how candidates connect with WorkCover’s mission and culture.