Video Marketing for Talent Teams

What’s video got to do with a talent acquisition strategy? Everything. Organizations are using a talent acquisition framework to drive amazing improvements in talent attraction, engagement, diversity and inclusion programs, and a whole lot more. 

As part of our Talent Blazers series we spoke with Emily Haire, Talent Acquisition Leader at Leidos, to find out how some clever candidate experience innovations helped plan a successful video roadmap for a highly secure, conservative organization.

As part of our Talent Blazers series, we spoke with Quila Cervelli, Global Employer Branding Manager at RMIT, to learn how video can be used to boost diversity, equity and inclusion efforts. She also shares tips to address some common video challenges in recruitment marketing. 

Yep, it’s true. We launched the world’s biggest study into the use of video in talent on the edge of a post-pandemic resignation boom—let me take you on the ride. 

The most effective employer branding videos showcase your full team. But how do you encourage less-confident employees to take part?

Today’s jobseekers want to know that a company is progressive, trustworthy and diverse. They want to see the real deal – and the best way to accomplish that is with employee stories.

As part of our Talent Blazers series we spoke with Samantha Chong, Project Manager at GSK, to find out exactly how her team nailed video adoption in local recruitment marketing – and then turned it into a global rollout.

Whether you’re revamping the entire candidate journey or looking to humanize key touchpoints, personalized video can play a key role in helping you achieve your recruitment objective.

Video can be an invaluable tool for cutting through your team’s crowded inboxes. Shelley Stuart explains how DFP Recruitment used video to hack the employee experience.