Video Marketing for Talent Teams

When organisations develop a global employer value proposition, they often assume the hard work is done. Then comes the moment a local team opens the document and realises: this doesn't speak to us.

With nearly 20 years in working with global employer brands, both in-house at BP and on agency-side at TMP, Jenny Roberts has seen this disconnect countless times. Her advice? Stop translating and start transcreating. Because a message that resonates in New York can fall completely flat in Shanghai.

Jenny recently joined the VideoMy Pod to chat with hosts David Macciocca (VideoMy Founder) and Emma Lang (EB Lead at Haleon) about the importance of using to local voices to bring your EVP to life. 

Managing employer brand across markets spanning from New Zealand to Morocco sounds impossible. Add in the pressure of representing a global beauty brand while staying authentic, and you've got a recipe for paralysis. Yet Natasha Wahap, who leads employer branding for L'Oréal's SAMA zone (South Asia Pacific, Middle East and North Africa), has cracked the code.

After 13 years in employer branding – "before employer branding was even a thing" – she's mastered the art of global consistency with local agility through a deceptively simple framework.

Recorded live in Singapore, Natasha sat down with hosts David Macciocca and Emma Lang sit down to explore what it really means to stay agile in an ever-changing employer brand world.

When Martin Warren sat down with senior engineering leaders at Grab, Southeast Asia's equivalent of Uber, he had a simple proposition: what if recruitment outreach came directly from you instead of the talent team?

The results were staggering.

Reply rates jumped from 25-30% to 80%. After 25 years in recruitment and seven years building Grab's sourcing function, Martin has cracked a code that most organisations overlook – hiring managers are your most under-utilised recruitment channel.

Martin recently joined the VMJPod' Singapore series (hosted by VideoMy's David Macciocca and Haleon's Emma Lang) to discuss how he helped build a leading sourcing function with hiring managers at the core.

When a large professional services firm decided to launch a new global brand and people value proposition, they faced a unique challenge: how do you create consistency across hundreds of thousands of employees in a network of corporations that are used to being locally led?

Jessica Tucci, who has spent fifteen years in employer brand and people experience, recently joined the VMJPod to share how she helped navigate this massive transformation, and why starting internally is the only way to build an authentic external brand.

Starting an employer brand from scratch is daunting enough. Try doing it for a brand that doesn't exist yet, with a 12-month deadline to build an entire digital bank from the ground up.

That's exactly the challenge Brie Mason faced when she joined AMP to head up and Employee Experience and EVP.

In this special edition of the VMJPod's Employer Brand Series, our series co-host is in the hot seat, talking to David Macciocca and VideoMy's Gavin Lamb to share the unconventional strategies that not only attracted talent to a nameless startup but proved employer brand could lead the entire go-to-market strategy.

When Natasha Sweatman talks about Telstra's brand ambassador program, her enthusiasm is infectious. As Telstra's Employer Branding and Digital Content Specialist, Natasha oversees what they call their "Telstra influencers" – a network of nearly 200 employees who bring the company's employer brand to life.

In this edition of VMJPod's Employer Brand series, Natasha talks to hosts David Macciocca and Brie Mason to discus the evolution, challenges, and unexpected rewards of building one of Australia's most robust employee ambassador programs.

Employer brand is often discussed as an external exercise. Careers pages, social content, campaigns designed to attract talent. But in member-based and purpose-led organisations, credibility does not start on the outside.

In this Sydney edition of the VMJPod Employer Brand Series, David Macciocca and Brie Mason speak with Manuel Lopes, Employer Brand and Communications Lead at CPA Australia, about what it really takes to build belief in an employer brand before it ever reaches the market.

Manuel’s work sits across employer brand and communications, giving him a front-row seat to the internal realities that shape how an organisation is perceived externally.

Starting a new employer brand role can feel equal parts exciting and overwhelming, especially when the role is newly created or not fully understood across the business.

In a recent episode of the VMJPod Employer Brand Series, Rachel Mehlan, Talent Acquisition and Management Lead at AstraZeneca joins hosts David Macciocca and Brie Mason to share practical advice drawn from more than two decades in recruitment and talent.

Her insights offer a clear roadmap for employer brand and talent professionals looking to build credibility, align with business goals, and create impact quickly. Read on to learn how to hit the ground running in a new Employer Brand role.

At Atlassian, recruitment is not just about filling roles. It is about building trust. Steve Bousfield, Senior Recruiter, believes that every interaction with a candidate leaves an impression on the brand — and that trust is built through honesty, empathy and follow-through.

In this episode of the VMJPod’s Employer Brand Series – Brisbane Edition, Steve joins David Macciocca and Will Innes to discuss what authenticity really looks like in recruitment, and how recruiters bring the brand’s values to life from the very first conversation.