Video Marketing for Talent Teams

The Focus: Video Tech in Recruitment & HR Ep.10 to 14

If you were to gather a starting five to help you build, engage and retain audiences, these experts would be lapping courts and slam dunking within seconds.   

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How to Build a Business Case for Your Employer Brand & EVP Project

As an HR and Talent Acquisition leader do you struggle to get buy-in from business leaders to invest in your employer brand? 

If you’re like most of your industry peers, you already know you need a compelling and differentiated employee value proposition (EVP). You understand that you need to start investing in employer branding activities to attract, engage and retain talent. This is not new news.

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User Adoption 101: Introducing New Tech to Your Team

You’ve got budget, you’ve got clear measurable goals, you’re ready to launch your shiny new tech tool to the world, right?! Stop right there. I know you’re excited about it, but technology adoption takes planning and getting video investment across the line with your senior leaders is just the beginning. Now you need to build excitement and motivation in your team, with your hiring managers and if you haven’t already started - it’s time to get the marketing folk onboard as well.

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The Focus: Video Tech in Recruitment & HR Ep.7, 8 & 9

As we’re edging close to our tenth week of The Focus, what better time to reflect and recap on our last few episodes. We’ve had some incredible guests throughout the series ranging from SEO experts and employer brand strategists, to viral marketers and storytellers. And there’s been no shortage of expertise in the last few weeks.   

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Paul Finn’s Step-by-Step Recipe for Engaging Videos

Ever heard the expression “In a world of pigeons, be a flamingo”? I’ve seen it on birthday cards and a hundred inspirational Instagram posts and today, it’s echoing in my ears. I’ve been on the phone to Staunch Digital’s Paul Finn speaking about video traffic and our ever growing digital world of content.

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The Focus: Video Tech in Recruitment & HR Ep.6

Last week on The Focus our topic was ‘cutting through the noise’ with video and how to demonstrate your expertise with special guest Wendy McDougall of Firefish Software.

This week, the focus of our discussion is storytelling and employer branding with video. My special guest this week is Crystal Miller Lay, CEO and Founding Employer Brand Strategist of Branded Strategies.

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