Video Marketing for Talent Teams

For years, employer brand teams have focused on polishing messages, refining careers pages and optimising campaigns to stand out in crowded markets. But as Gen Z moves further into the workforce, many of those playbooks are starting to show their age.

In a Sydney edition of the VMJPod Employer Brand Series, David Macciocca and Brie Mason sat down with Alex McVeigh, founder of She Graduates and a long-time employer brand leader, to explore what is changing and why trust has become the defining factor in talent attraction today.

With more than 15 years of experience spanning Deloitte, Deutsche Bank, Commonwealth Bank and Alinta Energy, Alex has seen employer branding evolve from the inside. What she is seeing now feels less like an incremental shift and more like a reset.

VMJPod Grad Recruitment Series | Hosted by David Macciocca | Special Guest: Steven Nield

In the latest episode of the VMJPod Graduate Recruitment Series, David Macciocca sits down with Steven Nield from GHD to explore how their graduate recruitment team embraced the VideoMyJob (VMJ) Activator Program to tackle brand confusion, engage candidates more authentically, and bring a new level of personality into their hiring process.

And no — they’re not the hair straightener company.