Video Marketing for Talent Teams

What does it take to stay anchored in your value as a talent leader when priorities shift, roles evolve and your seat at the table is never guaranteed?

In this episode of Impact at Work, Athanasia Corso, Head of Talent at Insurance House, shares what it looks like to reclaim your voice and reconnect with the impact you are capable of having, even in the most unpredictable conditions.

The professional services landscape has never been more competitive for graduate talent. With Big Four firms, boutique consultancies, and mid-tier accounting practices all vying for the same pool of bright graduates, traditional recruitment methods simply aren’t engaging anymore.

Today’s graduates want authentic insights into company culture, career progression and what their day-to-day experience will actually look like, and that’s exactly where employee-generated video content is transforming how professional services firms attract and hire top talent.

In Episode 45 of Impact at Work, Alastair Schirmer, Global Head of Digital Innovation at Randstad Enterprise, joins David Macciocca and Jo Vohland to unpack the realities of AI in the talent space.

Alastair draws on more than two decades in HR tech and now leads global digital strategy at one of the largest HR and staffing companies in the world. His message is clear: AI will not make a meaningful difference until talent leaders shift their focus from tools to readiness.

Recruiting in retail and hospitality feels like an uphill battle. Between chronic staffing shortages, high turnover rates and the constant competition for talent, finding the right people can feel nearly impossible. Traditional job ads aren’t cutting through the noise, and candidates want more than a basic job description. They want to see the culture, the team and the real experience of working with you.

Smart retail and hospitality brands are turning the tide with employee video content. Not polished corporate videos, but authentic stories from real team members that show what life is actually like behind the scenes. These videos build trust, showcase company culture and help candidates picture themselves as part of the team, leading to better hires who stick around longer.

In the first episode of Impact at Work, Eva Brookes, Strengths Practitioner, joins hosts David Macciocca and Jo Vohland to explore how real workplace impact begins with self-awareness.

A certified strengths practitioner and experienced global talent leader, Eva shares her belief that true impact doesn’t come from volume or speed. It starts when individuals understand what energises them and how to apply that knowledge meaningfully in their role, team, and career.

In her recent keynote, hosted by VideoMyJob and GradConnection, AMP’s Brie Mason reveals why recruiters must stop waiting and start creating content that connects with graduate talent.

If a Gen Z candidate looked at your careers website or LinkedIn presence right now, would they be compelled to hit apply? Would they feel like your brand truly sees them and gets them? If you’re hesitating on that answer, you’re not alone – but you’re also missing a crucial opportunity.

That’s the challenge Brie Mason, employer branding expert with 18 years’ experience, posed to talent acquisition professionals. Having worked across organisations from Telstra to AMP Bank, Brie argues that employer branding isn’t just nice-to-have anymore – it’s absolutely essential for attracting Gen Z talent.

The financial services industry faces a perfect storm of talent challenges in 2025. From competing for scarce cybersecurity experts to attracting younger professionals who question traditional banking culture, financial institutions are finding that their reputation alone isn’t enough to win top talent. 

Enter employee-generated video content, a powerful tool that’s helping forward-thinking financial services brands showcase their authentic culture, build trust with candidates, and differentiate themselves in an increasingly competitive talent market.

In graduate recruitment, trust and visibility aren't built overnight. In Episode 43 of the VMJPod Graduate Recruitment Series, Natalie Gibbons, Graduate Programs Manager at Westpac, shares how she’s progressed from program coordinator to strategic leader, earning a seat at the table by owning the entire graduate journey.

With nearly 140 grads welcomed into 18 national programs each year, Natalie opens up about the systems, relationships, and mindset shifts that helped her turn a high-volume program into a respected, business-aligned function.

For early talent professionals looking to increase their influence, Natalie’s story offers a clear view of what it really takes to lead, not just manage.

With ongoing skills shortages, rising burnout and shifting expectations, the veterinary industry is facing big challenges. Clinics are busy, teams are stretched, and it can be tough to find the time, let alone the right way, to showcase your employer brand.

Yet some vet organisations are cutting through the noise. They are using video to reconnect with their people, attract purpose-driven candidates and show what truly sets their culture apart.

And here’s the best part: you don’t need a big budget or production crew to make it work.

In this blog, we’ll explore how veterinary brands are using authentic video storytelling to reach the right people, highlight real employee experiences and celebrate the impact of the profession, one story at a time.