Video Marketing for Talent Teams

The Future of Scalable Video Workflows for your Employee Stories

In the latest episode VMJPod, Rubberband Podcast host Edan Haddock sits down with David Maccicocca, founder of VideoMyJob, to discuss the transformative power of video in recruitment.

This engaging conversation sheds light on the innovative journey of VideoMyJob, the evolving landscape of employer branding, and why video content is becoming indispensable for organisations around the globe. 

 

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The Role of Employee Story Video Tech for Talent Attraction

Traditional Talent Attraction and Recruitment Marketing methods, while still relevant, are evolving as the potency of storytelling through video becomes increasingly clear.

In our latest VMJPod, Hung Lee the Editor and Community builder at Recruiting Brainfood, and VideoMyJob's CEO, David Macciocca explore how incorporating video can significantly enhance talent attraction and retention.

From addressing the timing of content viewership to the ease of video production at scale, these thought leaders unpack how organisations can benefit from VideoMyJob's innovative solution to attract top talent.

 

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VMJPod: Revolutionising Grad Recruitment: 102 Employee Story Videos in 4 days!

Deloitte is one of the Big Four accounting organisations, hiring over 3,000 students and graduates per year in Australia alone. With such high recruitment volumes, creating engaging and authentic content is crucial yet challenging.

I recently had the pleasure of speaking with Poncho Rivera-Pavon, a Senior Consultant in Deloitte Australia's employee branding team on the VMJPod, about their groundbreaking new recruitment marketing strategy using VideoMyJob.

 

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VMJPod: Leveraging Video Content Across the Employee Lifecycle

In today’s dynamic work environment, leveraging video content isn’t just for attracting talent but extends across the entire employee lifecycle.

I recently sat down with Jamie Holder, Head of Talent Acquisition at MUFG Retirement Solutions on the VMJPod, where she shared how her team are leveraging video at every stage of the employee lifecycle - from attraction to onboarding and beyond

 

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3 Weeks, 100 Conversations: Key Takeaways from Employer Branding and Recruitment Marketing Experts

Presenting and meeting with over 100 experts and professionals in the employer branding and recruitment marketing space across Sydney, Melbourne, Brisbane, and Perth has been an incredibly enlightening experience. 

These interactions have provided invaluable insights, highlighting the critical importance of strategic planning, audience understanding (personas), employee storytelling, and demonstrating ROI in our field. Here are the key takeaways from our discussions on four pivotal topics.

 

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Elevate the Candidate Journey: Attract & Retain Top Talent with Employee Stories

It goes without saying that attracting and retaining top talent is essential for companies looking to stay ahead. 

The single most powerful way to achieve this is through the use of employee story videos.

These videos have the potential to move the needle in recruitment efforts and drive bottom-line results by creating authentic connections with candidates and showcasing the unique value proposition of your company.

 

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How to Optimise Your Career Site for Conversions with Employee Stories

In today's fierce battle for top talent, your career site can be your secret weapon for winning over the best candidates.

This month I had the pleasure of chatting with Brie Mason, the founder of Employer Brand Mason and a thought leader with over 18 years of experience building multi-award-winning employer brands in the APAC region.

As a guest on the VMJPod, Brie shared her expertise on how to activate your employee value proposition (EVP) through your organisation's career site. We explored the critical role a content-rich career site plays in conveying your EVP and discussed best practices for optimising it to boost candidate conversion. Here's a closer look at the key takeaways from our discussion.

 

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Adopting Video - How to Demonstrate ROI and Get Buy-In

We’ve all been there. You checked out a new tool, fell in love with the features and know it’s going to make your life a whole lot easier – only to have it knocked back because you can’t prove how it will impact the bottom line.

 

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Get More Out of Your Recruitment Marketing Strategy with Video

As the competition for great talent continues to heat up, savvy organizations are firing up their recruitment marketing strategies with a secret weapon: video. Here’s what you need to know.

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