Video Marketing for Talent Teams

How to Boost Diversity, Equity & Inclusion With a Video Strategy

As part of our Talent Blazers series, we spoke with Quila Cervelli, Global Employer Branding Manager at RMIT, to learn how video can be used to boost diversity, equity and inclusion efforts. She also shares tips to address some common video challenges in recruitment marketing. 

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The Lastest Video in Talent Insights to Survive The Big Quit

Yep, it’s true. We launched the world’s biggest study into the use of video in talent on the edge of a post-pandemic resignation boomlet me take you on the ride. 

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How Employee Stories Can Support Diversity And Inclusion

Today’s jobseekers want to know that a company is progressive, trustworthy and diverse. They want to see the real deal – and the best way to accomplish that is with employee stories.

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Implementing Mobile Video in Your Recruitment Strategy

Mobile video technology is more accessible than ever before – and consequently more essential to an organization’s recruitment strategy. VideoMyJob co-founder and VP of Growth, Kristen Graham, discusses how to successfully implement mobile video in your company’s recruitment process.

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How to Convince Your Hiring Manager to Star in Your Next Video Job Ad

It’s no surprise that job seekers want to hear from the people they will be working with, and reporting to, when considering an opportunity. Can you believe that your company’s mission and values, and a long list of responsibilities and requirements (written in the third person) is not the kind of compelling content that makes a candidate click ‘apply now’?

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5 Key Steps to Building a Business Case in a Downturn

As we edge into an era of economic strain, the likelihood of flakey projects getting across the line and executives taking big risks are slim. Learning how to nail your business case and confidently ask for investment in times of uncertainty will be vital.

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3 Simple Strategies for Better Recruitment Videos

Think of your video job advert as, well, think of it as an advertisement! Imagine you are advertising a chocolate bar, do Cadbury list every.single.ingredient in their ads? No. Do they try and tap into an emotional or physical need that will prompt you to think of their chocolate bar next time you’re hungry/sad/romantic? Yes!

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The Importance of Storytelling in Recruiting

In times of crisis, how your company chooses to show up for its employees, customers and partners speaks volumes about your culture — more than that dusty set of values next to the photocopier ever will.

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How to Create Video Job Ads: Structure & Content

To help you create engaging and authentic video job ads we've refreshed our popular three-part ‘How to Create Video Jobs Ads’ series! Today we'll investigate how to write and structure your content, but stay tuned for the updated companion guides which cover best practice for filming and technical set up and practical strategies for authentic video job ad presenting.

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