Video Marketing for Talent Teams

Employer brand is often talked about as storytelling, creativity or content. But inside organisations, its success is usually decided somewhere else entirely: in budgets, priorities and credibility.

In this Sydney edition of the VMJPod Employer Brand Series, David Macciocca and Brie Mason are joined by employer brand expert, Daniel Connolly, to unpack how employer brand teams can move from reactive support function to trusted business partner.

With a background spanning employer brand, employee experience, learning and organisational development, Daniel brings a practical, commercial lens to a question many teams wrestle with: how do you prove employer brand is solving a real business problem?

For years, employer brand teams have focused on polishing messages, refining careers pages and optimising campaigns to stand out in crowded markets. But as Gen Z moves further into the workforce, many of those playbooks are starting to show their age.

In a Sydney edition of the VMJPod Employer Brand Series, David Macciocca and Brie Mason sat down with Alex McVeigh, founder of She Graduates and a long-time employer brand leader, to explore what is changing and why trust has become the defining factor in talent attraction today.

With more than 15 years of experience spanning Deloitte, Deutsche Bank, Commonwealth Bank and Alinta Energy, Alex has seen employer branding evolve from the inside. What she is seeing now feels less like an incremental shift and more like a reset.

Sometimes progress in employer branding starts with one person deciding to move. Shannon Taylor, Talent Acquisition and University Relations Specialist at Bechtel Corporation, saw a chance to make early careers communication stronger and decided not to wait for approval.

In this episode of the VMJPod’s Employer Brand Series – Brisbane Edition, Shannon joins David Macciocca and Will Innes to share how she brought new ideas to life through persistence, data and creativity. Her story is a practical reminder that momentum is built through action, not permission.

When Esri Australia began unifying its teams across Australia and Southeast Asia, one challenge stood out: how do you build an EVP that feels consistent across regions but still reflects local identity?

In this episode of the VMJPod’s Employer Brand Series – Brisbane Edition, Tibo Torche, Group Talent Acquisition Manager, shares the journey behind Esri’s first regional EVP, a project built on listening, collaboration and a commitment to reflect the real employee experience.

At the 2025 ATC event, one of the breakout sessions featured an engaging conversation on employee storytelling. Jamie Holder from MUFG Retirement Solutions interviewed Athanasia Corso from Network Insurance House, both of whom use VideoMy to amplify employee voices.

During the session, they shared their experiences in turning employee stories into meaningful talent acquisition and employer branding content — even while managing organisational changes, limited resources, and evolving EVPs. This blog distils their insights into practical lessons for talent acquisition professionals looking to leverage authentic employee storytelling effectively.

When candidates apply for a role at WorkCover Queensland, they don't just see a job description, they see the people and purpose behind it. That is no coincidence. Emily Millard, Senior Talent Specialist, has been intentional about building a recruitment experience that feels personal, consistent and true to the organisation’s values.

In this episode of the VMJPod’s Employer Brand Series – Brisbane Edition, Emily joins David Macciocca and Will Innes to unpack how storytelling has become a practical tool in talent acquisition. By blending recruitment fundamentals with creativity and collaboration, she is helping reshape how candidates connect with WorkCover’s mission and culture.

Kelly Murphy has spent the past seven years reshaping how Story House Early Learning attracts, engages and celebrates its people. What began as a company with no talent function, no EVP and no employer brand has become an organisation where educators are empowered to share their stories and recruitment feels human, creative and connected.

In this episode of the VMJPod’s Employer Brand Series – Brisbane Edition, Kelly reflects on how she built Story House’s talent capability from the ground up, forged a genuine partnership with marketing, and proved that real voices outperform polished production every time.

In this episode of the VMJPod, host Megan Alexander sat down with Kaitlyn Fitzthum, Senior Recruitment Marketing Specialist at Syneos Health, to unpack how her team uses video to elevate culture, amplify employee voices, and attract the right talent.

From authenticity to internal impact, Kaitlyn shared a refreshingly honest look at what’s working — and why video has become essential to their employer brand strategy.

When Alexia Ellmers joined Go1, the Brisbane-founded edtech unicorn, she walked into a business in full hypergrowth. The company was expanding globally, hiring fast, and cementing its place as one of Australia’s standout SaaS success stories.

But with growth came a challenge. Outside Australia, few people had heard of Go1.

“When I spoke to candidates in the US or Europe, the main barrier was that they didn’t know who we were,” Alexia recalls. “They were hesitant to leave a great job for a startup they’d never heard of. We didn’t have brand advocacy.”

That gap sparked an idea that would transform Go1’s culture of pride into a movement of authentic advocacy.