Video Marketing for Talent Teams

The modern recruitment landscape has fundamentally shifted. Today’s candidates don’t simply apply for jobs – they research companies, scrutinise employer brands and make informed decisions about where they want to build their careers. In this environment, a strong Employee Value Proposition (EVP) activation strategy isn’t just beneficial; it’s essential for attracting top talent.

Whilst traditional recruitment methods still have their place, video content has overwhelmingly become the most powerful tool for communicating your EVP and employer brand. From dramatically increasing application rates to building trust with potential candidates, employee videos offer measurable benefits that forward-thinking HR, recruitment and employer branding professionals can no longer afford to ignore. 

We looked into what candidates genuinely look for when choosing their next role, and the data reveals a clear truth: companies that harness the power of authentic employee storytelling through video aren’t just staying competitive – they’re setting the standard for modern employer branding.

Just as VideoMyJob has evolved from a simple video job ad tool into a comprehensive employee-generated content platform, HorizonOne has transformed how they use video to activate employer brand, attract talent, and engage their network.

In this episode of the VMJPod, Megan Alexander speaks with William (Billy) Breeze, Marketing and Brand Coordinator at HorizonOne Recruitment, about how their video journey has grown — from job ads to embedding authentic storytelling at the heart of their strategy.

Leadership is evolving, and so is talent acquisition. In this episode of Impact at Work, Amy Schultz shares how the two are intersecting as business models shift, AI accelerates, and the role of people leaders becomes more complex than ever.

With experience spanning agency, in-house, tech, and RPO, Amy brings a refreshing honesty to what leadership really looks like during times of change and how talent teams can stay human, curious, and commercially relevant as the world of work transforms.

In episode 47 of the VMJPod Impact at Work series, Marrin-Boyd Andrews joins hosts David Macciocca and Jo Vohland to explore how sourcing professionals can lead AI adoption across talent functions, without losing the human touch.

As both a global talent sourcing leader and founder of AI tool ProPrompt, Marrin brings a uniquely practical view of how AI fits inside real workflows and where talent teams should focus their efforts first.

What does it take to stay anchored in your value as a talent leader when priorities shift, roles evolve and your seat at the table is never guaranteed?

In this episode of Impact at Work, Athanasia Corso, Head of Talent at Insurance House, shares what it looks like to reclaim your voice and reconnect with the impact you are capable of having, even in the most unpredictable conditions.

In Episode 45 of Impact at Work, Alastair Schirmer, Global Head of Digital Innovation at Randstad Enterprise, joins David Macciocca and Jo Vohland to unpack the realities of AI in the talent space.

Alastair draws on more than two decades in HR tech and now leads global digital strategy at one of the largest HR and staffing companies in the world. His message is clear: AI will not make a meaningful difference until talent leaders shift their focus from tools to readiness.

With ongoing skills shortages, rising burnout and shifting expectations, the veterinary industry is facing big challenges. Clinics are busy, teams are stretched, and it can be tough to find the time, let alone the right way, to showcase your employer brand.

Yet some vet organisations are cutting through the noise. They are using video to reconnect with their people, attract purpose-driven candidates and show what truly sets their culture apart.

And here’s the best part: you don’t need a big budget or production crew to make it work.

In this blog, we’ll explore how veterinary brands are using authentic video storytelling to reach the right people, highlight real employee experiences and celebrate the impact of the profession, one story at a time.

In graduate recruitment, momentum doesn’t come from a single campaign — it’s built over time through trust, clarity, and the right systems behind the scenes. In Episode 42 of the VMJPod Graduate Recruitment Series, Kelly Pfeffer, Graduate Talent Lead at Suncorp, shares how she’s approached this long game with over 10,000 annual applicants, business-wide coordination, and a deep respect for early talent.

Whether you’re launching a new program or refining a mature one, Kelly offers tactical advice and timeless mindset shifts for building a graduate hiring engine that lasts.

Last week, VideoMyJob and GradConnection hosted an insightful webinar featuring three graduate recruitment leaders who participated in our Story Feed Pilot Program, designed to build a library of engaging employee videos hosted right on their GradConnection page. 

Natalie Gibbons from Westpac, Liam Brown from Grant Thornton and Poncho Rivera-Pavon from Deloitte shared their experiences using VideoMyJob to create authentic employee video content to help attract and engage top grad talent.