The Evolution of HorizonOne’s Video Strategy

Just as VideoMyJob has evolved from a simple video job ad tool into a comprehensive employee-generated content platform, HorizonOne has transformed how they use video to activate employer brand, attract talent, and engage their network.

In this episode of the VMJPod, Megan Alexander speaks with William (Billy) Breeze, Marketing and Brand Coordinator at HorizonOne Recruitment, about how their video journey has grown — from job ads to embedding authentic storytelling at the heart of their strategy.

From Job Ads to Comprehensive Storytelling

“When we were first introduced to Story Feed, we saw value in it immediately,” says Breeze. “Being able to host a whole library of videos that come together to form one cohesive story in one place was really good. And I think our mind immediately went to the employee value proposition side of things.”

Today, HorizonOne’s Story Feed acts as a window into life at the company. From career progression journeys and cultural events to what it’s like in the office day-to-day, these stories bring authenticity to recruitment conversations.

As Breeze points out:

“We could put these things up as quotes on our website or put a blog piece together about it. But when it’s people telling their genuine experiences and feelings about working here, I think it’s much more powerful in video.”

Empowering Employees as Content Creators

A major evolution in HorizonOne’s approach has been empowering employees to own the content creation process. VideoMyJob training is now built into onboarding, ensuring every new hire feels confident to share their story on camera.

“Because it really aligns with the value that we see in using video, we want everyone to be set up for success,” explains Breeze. “Part of our training involves the why — the impact we see, why it’s great for them personally, and why it’s great for the organisation.”

This structured support has paid dividends, with employees who were once shy on camera now thriving as regular video creators.

Measuring Success Beyond Numbers

For HorizonOne, success isn’t only about views and clicks — it’s about impact. Breeze shared the story of Aileen, a consultant who built her presence through weekly videos. At an industry conference, attendees approached her as if they already knew her, thanks to the authentic connections built through video.

This shift shows how video helps create familiarity, trust, and stronger relationships, far beyond what traditional recruitment marketing delivers.

Expanding the Use Cases

HorizonOne’s strategy has continued to evolve beyond traditional recruitment and into broader network engagement:

• Recruiter Personal Brand: Consultants build their own profiles and credibility through video, creating stronger candidate and client connections.

• Internal Recruitment: Story Feed showcases EVP, career growth, and workplace culture at HorizonOne.

• Client & Contractor Engagement: Video updates and resources tailored to their wider network.

• Leadership Branding: ‘Meet the Executive’ series helps clients and candidates connect with the leadership team on a personal level.

• Authentic Content Formats: Exploring casual, influencer-style vertical videos for “day in the life” content that feels real, relatable, and trustworthy.

Looking to the Future

HorizonOne’s video journey mirrors the trajectory of VideoMyJob itself: starting with the basics, then continually adapting to deliver more value across recruitment, brand, and engagement.

By embracing change, empowering employees, and experimenting with new formats, HorizonOne has built a sustainable video ecosystem that drives both internal and external recruitment success — while strengthening their employer brand along the way.

🎥 Watch the Full Episode Here 

🎙️🎧 Listen to the Podcast Here