Video Marketing for Talent Teams

Kelly Murphy has spent the past seven years reshaping how Story House Early Learning attracts, engages and celebrates its people. What began as a company with no talent function, no EVP and no employer brand has become an organisation where educators are empowered to share their stories and recruitment feels human, creative and connected.

In this episode of the VMJPod’s Employer Brand Series – Brisbane Edition, Kelly reflects on how she built Story House’s talent capability from the ground up, forged a genuine partnership with marketing, and proved that real voices outperform polished production every time.

In this episode of the VMJPod, host Megan Alexander sat down with Kaitlyn Fitzthum, Senior Recruitment Marketing Specialist at Syneos Health, to unpack how her team uses video to elevate culture, amplify employee voices, and attract the right talent.

From authenticity to internal impact, Kaitlyn shared a refreshingly honest look at what’s working — and why video has become essential to their employer brand strategy.

When Alexia Ellmers joined Go1, the Brisbane-founded edtech unicorn, she walked into a business in full hypergrowth. The company was expanding globally, hiring fast, and cementing its place as one of Australia’s standout SaaS success stories.

But with growth came a challenge. Outside Australia, few people had heard of Go1.

“When I spoke to candidates in the US or Europe, the main barrier was that they didn’t know who we were,” Alexia recalls. “They were hesitant to leave a great job for a startup they’d never heard of. We didn’t have brand advocacy.”

That gap sparked an idea that would transform Go1’s culture of pride into a movement of authentic advocacy.

In this episode of the VMJPod’s Employer Brand Series, host David Macciocca sits down with his co-host, Grant O’Donnell, Employer Brand Manager at Nine, to unpack one of the biggest challenges in employer branding: proving ROI and business impact.

Grant shares how he transitioned from recruitment marketing into employer branding, the misconceptions he’s had to navigate along the way, and the methods Nine uses to connect EB efforts to measurable outcomes.

In this episode of the VMJPod’s Employer Brand Series, hosts David Macciocca and Grant O’Donnell sit down with Emma Bolger, Internal Communications and Engagement Manager at Grill’d, to explore how internal communications and employer brand are deeply connected.

In this episode of the VMJPod’s Employer Brand Series, hosts David Macciocca and Grant O’Donnell sit down with Jamie Holder, Head of Talent at MUFG Retirement Solutions, to explore what happens when Talent takes the lead on employer branding.

With no dedicated EB function, Jamie shows how a lean team can still create meaningful impact by putting employee voices at the centre and focusing on proof over polish.

At one of Australia’s largest healthcare organisations, employer brand isn’t just about attraction, it’s about shaping the entire employee experience. Meagan Michaels, Head of Employer Brand and Experience at Bupa Australia, shares how her team is navigating complexity, influencing stakeholders, and making employer brand indispensable to the business.

Just as VideoMyJob has evolved from a simple video job ad tool into a comprehensive employee-generated content platform, HorizonOne has transformed how they use video to activate employer brand, attract talent, and engage their network.

In this episode of the VMJPod, Megan Alexander speaks with William (Billy) Breeze, Marketing and Brand Coordinator at HorizonOne Recruitment, about how their video journey has grown — from job ads to embedding authentic storytelling at the heart of their strategy.

When your organisation spans more than 40 countries, employer brand is not just about consistency, it is about nuance. For Margot Moore, Global Employer Brand Manager at Worley, the challenge lies in creating a unifying narrative while giving regions the flexibility to make it their own. Her work highlights how global scale, local context, and smart design come together to shape a powerful employer brand.