Video Marketing for Talent Teams

In this episode of the VMJPod’s Employer Brand Series, host David Macciocca sits down with his co-host, Grant O’Donnell, Employer Brand Manager at Nine, to unpack one of the biggest challenges in employer branding: proving ROI and business impact.

Grant shares how he transitioned from recruitment marketing into employer branding, the misconceptions he’s had to navigate along the way, and the methods Nine uses to connect EB efforts to measurable outcomes.

In this episode of the VMJPod’s Employer Brand Series, hosts David Macciocca and Grant O’Donnell sit down with Emma Bolger, Internal Communications and Engagement Manager at Grill’d, to explore how internal communications and employer brand are deeply connected.

In this episode of the VMJPod’s Employer Brand Series, hosts David Macciocca and Grant O’Donnell sit down with Jamie Holder, Head of Talent at MUFG Retirement Solutions, to explore what happens when Talent takes the lead on employer branding.

With no dedicated EB function, Jamie shows how a lean team can still create meaningful impact by putting employee voices at the centre and focusing on proof over polish.

At one of Australia’s largest healthcare organisations, employer brand isn’t just about attraction, it’s about shaping the entire employee experience. Meagan Michaels, Head of Employer Brand and Experience at Bupa Australia, shares how her team is navigating complexity, influencing stakeholders, and making employer brand indispensable to the business.

Just as VideoMyJob has evolved from a simple video job ad tool into a comprehensive employee-generated content platform, HorizonOne has transformed how they use video to activate employer brand, attract talent, and engage their network.

In this episode of the VMJPod, Megan Alexander speaks with William (Billy) Breeze, Marketing and Brand Coordinator at HorizonOne Recruitment, about how their video journey has grown — from job ads to embedding authentic storytelling at the heart of their strategy.

When your organisation spans more than 40 countries, employer brand is not just about consistency, it is about nuance. For Margot Moore, Global Employer Brand Manager at Worley, the challenge lies in creating a unifying narrative while giving regions the flexibility to make it their own. Her work highlights how global scale, local context, and smart design come together to shape a powerful employer brand.

How do you build an employer brand that resonates both inside and outside your organisation? For Rosa Van Kuyk — Recruitment and Employer Brand Consultant at AFCA (Australian Financial Complaints Authority) and winner of the 2025 ITAs Enterprise Talent Professional of the Year — the answer lies in nurturing internal growth, empowering employee voices, and embedding authenticity into every story.

In the first episode of the VMJPod’s Employer Brand Series, David Macciocca and co-host Grant O’Donnell sat down with Danielle Brodie, Talent Brand Partner at Canva, to explore how one of the world’s fastest-growing tech companies has co-created and embedded its Employee Value Proposition (EVP).

From founder-led principles to global hiring markets and ambassador initiatives, Danielle shares candid insights on building an EVP that resonates across cultures while staying authentic to Canva’s DNA.

In this episode of Impact at Work, Karyn McShane, Talent Attraction and Mobility Manager, takes us inside one of Australia’s biggest annual hiring operations: the national Christmas peak campaign at Australia Post.

Each year, Karyn’s team recruits over 3,700 casual hires to keep parcels moving during the busiest delivery season of the year. But as she explains, the real story isn’t just about scale, it’s about designing processes, building trust, and leading change from within.

If you’re working in high-volume, operational or process-led recruitment, this episode is packed with practical, people-centred insights.