Video Marketing for Talent Teams

In graduate recruitment, trust and visibility aren't built overnight. In Episode 43 of the VMJPod Graduate Recruitment Series, Natalie Gibbons, Graduate Programs Manager at Westpac, shares how she’s progressed from program coordinator to strategic leader, earning a seat at the table by owning the entire graduate journey.

With nearly 140 grads welcomed into 18 national programs each year, Natalie opens up about the systems, relationships, and mindset shifts that helped her turn a high-volume program into a respected, business-aligned function.

For early talent professionals looking to increase their influence, Natalie’s story offers a clear view of what it really takes to lead, not just manage.

In graduate recruitment, momentum doesn’t come from a single campaign — it’s built over time through trust, clarity, and the right systems behind the scenes. In Episode 42 of the VMJPod Graduate Recruitment Series, Kelly Pfeffer, Graduate Talent Lead at Suncorp, shares how she’s approached this long game with over 10,000 annual applicants, business-wide coordination, and a deep respect for early talent.

Whether you’re launching a new program or refining a mature one, Kelly offers tactical advice and timeless mindset shifts for building a graduate hiring engine that lasts.

In the competitive world of healthcare and consumer health brands, building a genuine and relatable employer brand is more important than ever. Since its launch in July 2022, Haleon—home to household names like Panadol, Sensodyne, and Centrum - has made impressive strides in amplifying its internal culture and values through storytelling.

In this episode of the VMJPod, Megan Alexander sits down with Emma Lang, APAC Employer Brand, Recruitment Marketing Lead at Haleon, to explore how the company embraced video content to elevate its employer brand. This conversation reveals how Haleon successfully empowered its people, navigated initial challenges, and uncovered the power of authentic, employee-driven content.

In this episode of the VMJPod Graduate Recruitment Series, hosts David Macciocca and Steven Nield speak with Stuart Clark, Early & Diverse Careers Manager at AustralianSuper. This is a deep dive into what it really takes to launch a graduate program from the ground up, embed inclusive practices, and scale across borders.

Whether you’re starting from scratch or looking to refine an existing strategy, Stuart’s story is packed with lessons for talent professionals working in the graduate space. 

Recruiting in FMCG is fast, high-stakes, and fiercely competitive. Whether you’re hiring brand managers, supply chain leads, or digital marketers, candidates are being courted by multiple industries and you’ve got one chance to cut through the noise.

What’s making a real impact? Employee video — and not just one type.

The most effective FMCG brands are striking a smart balance between polished, high-quality employer brand videos (often produced with agency support) and authentic employee-generated stories filmed in offices, stores, and manufacturing sites around the world. One draws candidates in with purpose and production value. The other builds trust by showing the real people and culture behind the brand.

In this blog, we break down how FMCG talent teams are using video to differentiate their employer brand, connect more meaningfully with candidates, and fill roles faster without compromising on quality or authenticity.

Graduate recruitment remains a top priority for leading companies like Deloitte, especially as industries grapple with a shrinking pool of qualified talent. In today’s competitive landscape, understanding the forces shaping early careers hiring has never been more critical.

In the latest episode of the VMJPod Graduate Recruitment Series, hosts David Macciocca and Steven Nield sit down with Heather Hunt, Graduate Talent Acquisition Lead at Deloitte, for an insightful conversation on resilience, opportunity, and the evolving future of graduate hiring.

Finding skilled nurses and clinicians today feels like searching for a needle in a haystack. The healthcare sector’s talent shortages are reaching critical levels — and the competition to hire and keep the best is fiercer than ever. So how do leading healthcare organisations rise above the noise?

The answer lies in video. Not slick, scripted ads — but real stories from real employees that give candidates an unfiltered glimpse into the workplace culture and the meaningful work they could be part of. In this guide, we reveal the top video strategies transforming healthcare recruitment, helping you connect with the right people, build trust, and ultimately fill those vital roles faster.

In this episode of the VMJPod Graduate Recruitment Series, hosts David Macciocca and Steven Nield chat with James Schlunke, Graduate Program Senior Manager at Capgemini. The focus? Meaningful experiences.

James shares how Capgemini has scaled its graduate program while staying personal — creating a sense of purpose, belonging, and growth for early talent across the business.

In a recent episode of the VMJPod, Megan Alexander sat down with Jasmine Bernabe from Westpac to discuss their experience with the VideoMyJob (VMJ) Pilot Program, delivered in partnership with GradConnection.

The conversation offered valuable insights into how Westpac is using employee story videos to authentically engage with early talent. Jasmine discusses the pilot program's objectives, implementation process, and the remarkable results achieved.