How to Optimise Your Career Site for Conversions with Employee Stories
In today's fierce battle for top talent, your career site can be your secret weapon for winning over the best candidates.
This month I had the pleasure of chatting with Brie Mason, the founder of Employer Brand Mason and a thought leader with over 18 years of experience building multi-award-winning employer brands in the APAC region.
As a guest on the VMJPod, Brie shared her expertise on how to activate your employee value proposition (EVP) through your organisation's career site. We explored the critical role a content-rich career site plays in conveying your EVP and discussed best practices for optimising it to boost candidate conversion. Here's a closer look at the key takeaways from our discussion.