Video Marketing for Talent Teams

Employee disengagement is even scarier than it sounds, with poor engagement leading to decreased productivity, retention problems, and associated hiring costs. For today’s organizations, an employee engagement strategy is essential – and video should be a key part of the mix.

Yep, it’s true. We launched the world’s biggest study into the use of video in talent on the edge of a post-pandemic resignation boom—let me take you on the ride. 

Just like snowflakes, no two employees are the same. Their preferred learning and development methods at work can range broadly from high touch mentoring and coaching to low touch curated content and self-paced courses.

From the moment an employee sees your job ad and submits their application, to their first promotion and final day; the employee journey is the sum of all these experiences and everything in between.

Just eight weeks ago, a global pandemic was the stuff of nightmares and Netflix. Today, it’s our daily reality and it’s fair to say that the pandemic response has well and truly disrupted the business of ‘work.’

When was the last time you received a holiday greeting card and thought ‘’wow, this business really understands me, this gesture of appreciation fills my heart with joy’’. Err ... never? 

Most businesses have a mix of clock-watching minimum effort makers and enthusiastic workers who arrive at every staff event (social or otherwise) too early - on a scale of 1 to 10, how engaged are your employees in the lead up to holidays?

With so much chit-chat around the importance of developing a strong employer brand for 2020, we fear that some of you are suffering from analysis paralysis.

Fixating on strategy can cause you to get caught up in perfection, overlooking the value of authenticity and spontaneity.