Video Marketing for Talent Teams

Brittany Anderson

Brittany Anderson

Recent Posts

Reclaiming Your Influence in Talent: A Conversation with Athanasia Corso from Insurance House

What does it take to stay anchored in your value as a talent leader when priorities shift, roles evolve and your seat at the table is never guaranteed?

In this episode of Impact at Work, Athanasia Corso, Head of Talent at Insurance House, shares what it looks like to reclaim your voice and reconnect with the impact you are capable of having, even in the most unpredictable conditions.

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From Hype to Readiness: Making AI Practical for Talent Leaders

In Episode 45 of Impact at Work, Alastair Schirmer, Global Head of Digital Innovation at Randstad Enterprise, joins David Macciocca and Jo Vohland to unpack the realities of AI in the talent space.

Alastair draws on more than two decades in HR tech and now leads global digital strategy at one of the largest HR and staffing companies in the world. His message is clear: AI will not make a meaningful difference until talent leaders shift their focus from tools to readiness.

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Strengths-Based Leadership: A More Sustainable Way to Create Impact at Work

In the first episode of Impact at Work, Eva Brookes, Strengths Practitioner, joins hosts David Macciocca and Jo Vohland to explore how real workplace impact begins with self-awareness.

A certified strengths practitioner and experienced global talent leader, Eva shares her belief that true impact doesn’t come from volume or speed. It starts when individuals understand what energises them and how to apply that knowledge meaningfully in their role, team, and career.

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Why Grad Program Leaders Need a Seat at the Table: Lessons from Westpac

In graduate recruitment, trust and visibility aren't built overnight. In Episode 43 of the VMJPod Graduate Recruitment Series, Natalie Gibbons, Graduate Programs Manager at Westpac, shares how she’s progressed from program coordinator to strategic leader, earning a seat at the table by owning the entire graduate journey.

With nearly 140 grads welcomed into 18 national programs each year, Natalie opens up about the systems, relationships, and mindset shifts that helped her turn a high-volume program into a respected, business-aligned function.

For early talent professionals looking to increase their influence, Natalie’s story offers a clear view of what it really takes to lead, not just manage.

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How to Build Grad Hiring Momentum That Lasts: Insights from Suncorp

In graduate recruitment, momentum doesn’t come from a single campaign — it’s built over time through trust, clarity, and the right systems behind the scenes. In Episode 42 of the VMJPod Graduate Recruitment Series, Kelly Pfeffer, Graduate Talent Lead at Suncorp, shares how she’s approached this long game with over 10,000 annual applicants, business-wide coordination, and a deep respect for early talent.

Whether you’re launching a new program or refining a mature one, Kelly offers tactical advice and timeless mindset shifts for building a graduate hiring engine that lasts.

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Scaling Graduate Programs from the Ground Up: Lessons from AustralianSuper

In this episode of the VMJPod Graduate Recruitment Series, hosts David Macciocca and Steven Nield speak with Stuart Clark, Early & Diverse Careers Manager at AustralianSuper. This is a deep dive into what it really takes to launch a graduate program from the ground up, embed inclusive practices, and scale across borders.

Whether you’re starting from scratch or looking to refine an existing strategy, Stuart’s story is packed with lessons for talent professionals working in the graduate space. 

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Designing a Meaningful Grad Experience: Inside Capgemini’s Early Talent Strategy

In this episode of the VMJPod Graduate Recruitment Series, hosts David Macciocca and Steven Nield chat with James Schlunke, Graduate Program Senior Manager at Capgemini. The focus? Meaningful experiences.

James shares how Capgemini has scaled its graduate program while staying personal — creating a sense of purpose, belonging, and growth for early talent across the business.

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The DIY Playbook to Refresh & Activate Your EVP with Alexia Ellmers

As organisations scale internationally and evolve through acquisitions, it’s easy for their Employee Value Proposition (EVP) to become disconnected from the current culture. This was the exact challenge Alexia Ellmers, Talent and Employer Brand Manager at Go1, faced when leading the refresh of Go1’s EVP.

I recently chatted with Alexia about Go1’s journey to redefine their EVP—from gathering deep employee insights to embracing authenticity in their video content. She shared how they turned real stories into a cohesive brand narrative that resonates across continents

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Latest Employee Story Stats & Strategies for Success in 2025

Attracting top talent and building a strong employer brand are increasingly dependent on authentic content. Our annual Employee Story Canvas provides an in-depth look at the current trends and strategies shaping employee storytelling across the globe.

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