Video Marketing for Talent Teams

At one of Australia’s largest healthcare organisations, employer brand isn’t just about attraction, it’s about shaping the entire employee experience. Meagan Michaels, Head of Employer Brand and Experience at Bupa Australia, shares how her team is navigating complexity, influencing stakeholders, and making employer brand indispensable to the business.

When your organisation spans more than 40 countries, employer brand is not just about consistency, it is about nuance. For Margot Moore, Global Employer Brand Manager at Worley, the challenge lies in creating a unifying narrative while giving regions the flexibility to make it their own. Her work highlights how global scale, local context, and smart design come together to shape a powerful employer brand.

How do you build an employer brand that resonates both inside and outside your organisation? For Rosa Van Kuyk — Recruitment and Employer Brand Consultant at AFCA (Australian Financial Complaints Authority) and winner of the 2025 ITAs Enterprise Talent Professional of the Year — the answer lies in nurturing internal growth, empowering employee voices, and embedding authenticity into every story.

In the first episode of the VMJPod’s Employer Brand Series, David Macciocca and co-host Grant O’Donnell sat down with Danielle Brodie, Talent Brand Partner at Canva, to explore how one of the world’s fastest-growing tech companies has co-created and embedded its Employee Value Proposition (EVP).

From founder-led principles to global hiring markets and ambassador initiatives, Danielle shares candid insights on building an EVP that resonates across cultures while staying authentic to Canva’s DNA.

In this episode of Impact at Work, Karyn McShane, Talent Attraction and Mobility Manager, takes us inside one of Australia’s biggest annual hiring operations: the national Christmas peak campaign at Australia Post.

Each year, Karyn’s team recruits over 3,700 casual hires to keep parcels moving during the busiest delivery season of the year. But as she explains, the real story isn’t just about scale, it’s about designing processes, building trust, and leading change from within.

If you’re working in high-volume, operational or process-led recruitment, this episode is packed with practical, people-centred insights.

Leadership is evolving, and so is talent acquisition. In this episode of Impact at Work, Amy Schultz shares how the two are intersecting as business models shift, AI accelerates, and the role of people leaders becomes more complex than ever.

With experience spanning agency, in-house, tech, and RPO, Amy brings a refreshing honesty to what leadership really looks like during times of change and how talent teams can stay human, curious, and commercially relevant as the world of work transforms.

In episode 47 of the VMJPod Impact at Work series, Marrin-Boyd Andrews joins hosts David Macciocca and Jo Vohland to explore how sourcing professionals can lead AI adoption across talent functions, without losing the human touch.

As both a global talent sourcing leader and founder of AI tool ProPrompt, Marrin brings a uniquely practical view of how AI fits inside real workflows and where talent teams should focus their efforts first.

What does it take to stay anchored in your value as a talent leader when priorities shift, roles evolve and your seat at the table is never guaranteed?

In this episode of Impact at Work, Athanasia Corso, Head of Talent at Insurance House, shares what it looks like to reclaim your voice and reconnect with the impact you are capable of having, even in the most unpredictable conditions.

In Episode 45 of Impact at Work, Alastair Schirmer, Global Head of Digital Innovation at Randstad Enterprise, joins David Macciocca and Jo Vohland to unpack the realities of AI in the talent space.

Alastair draws on more than two decades in HR tech and now leads global digital strategy at one of the largest HR and staffing companies in the world. His message is clear: AI will not make a meaningful difference until talent leaders shift their focus from tools to readiness.