Video Marketing for Talent Teams

In graduate recruitment, trust and visibility aren't built overnight. In Episode 43 of the VMJPod Graduate Recruitment Series, Natalie Gibbons, Graduate Programs Manager at Westpac, shares how she’s progressed from program coordinator to strategic leader, earning a seat at the table by owning the entire graduate journey.

With nearly 140 grads welcomed into 18 national programs each year, Natalie opens up about the systems, relationships, and mindset shifts that helped her turn a high-volume program into a respected, business-aligned function.

For early talent professionals looking to increase their influence, Natalie’s story offers a clear view of what it really takes to lead, not just manage.

In graduate recruitment, momentum doesn’t come from a single campaign — it’s built over time through trust, clarity, and the right systems behind the scenes. In Episode 42 of the VMJPod Graduate Recruitment Series, Kelly Pfeffer, Graduate Talent Lead at Suncorp, shares how she’s approached this long game with over 10,000 annual applicants, business-wide coordination, and a deep respect for early talent.

Whether you’re launching a new program or refining a mature one, Kelly offers tactical advice and timeless mindset shifts for building a graduate hiring engine that lasts.

In this episode of the VMJPod Graduate Recruitment Series, hosts David Macciocca and Steven Nield speak with Stuart Clark, Early & Diverse Careers Manager at AustralianSuper. This is a deep dive into what it really takes to launch a graduate program from the ground up, embed inclusive practices, and scale across borders.

Whether you’re starting from scratch or looking to refine an existing strategy, Stuart’s story is packed with lessons for talent professionals working in the graduate space. 

In this episode of the VMJPod Graduate Recruitment Series, hosts David Macciocca and Steven Nield chat with James Schlunke, Graduate Program Senior Manager at Capgemini. The focus? Meaningful experiences.

James shares how Capgemini has scaled its graduate program while staying personal — creating a sense of purpose, belonging, and growth for early talent across the business.

As organisations scale internationally and evolve through acquisitions, it’s easy for their Employee Value Proposition (EVP) to become disconnected from the current culture. This was the exact challenge Alexia Ellmers, Talent and Employer Brand Manager at Go1, faced when leading the refresh of Go1’s EVP.

I recently chatted with Alexia about Go1’s journey to redefine their EVP—from gathering deep employee insights to embracing authenticity in their video content. She shared how they turned real stories into a cohesive brand narrative that resonates across continents

Attracting top talent and building a strong employer brand are increasingly dependent on authentic content. Our annual Employee Story Canvas provides an in-depth look at the current trends and strategies shaping employee storytelling across the globe.

Employee disengagement is even scarier than it sounds, with poor engagement leading to decreased productivity, retention problems, and associated hiring costs. For today’s organizations, an employee engagement strategy is essential – and video should be a key part of the mix.

Yep, it’s true. We launched the world’s biggest study into the use of video in talent on the edge of a post-pandemic resignation boom—let me take you on the ride.