Video Marketing for Talent Teams

Just eight weeks ago, a global pandemic was the stuff of nightmares and Netflix. Today, it’s our daily reality and it’s fair to say that the pandemic response has well and truly disrupted the business of ‘work.’

When was the last time you received a holiday greeting card and thought ‘’wow, this business really understands me, this gesture of appreciation fills my heart with joy’’. Err ... never? 

Most businesses have a mix of clock-watching minimum effort makers and enthusiastic workers who arrive at every staff event (social or otherwise) too early - on a scale of 1 to 10, how engaged are your employees in the lead up to holidays?

With so much chit-chat around the importance of developing a strong employer brand for 2020, we fear that some of you are suffering from analysis paralysis.

Fixating on strategy can cause you to get caught up in perfection, overlooking the value of authenticity and spontaneity.  

BIG shifts are happening in the world of work. Recruiters around the globe are realizing the benefits of using authentic, employee-created video throughout the hiring process.

You know the saying, the best things in life are free? Well, that may be true when it comes to friendships, hugs and sleep. But if we’re talking video to enhance your recruitment marketing strategy—which we are—then you probably want a tool that meets your business needs, not just one that’s easy on your wallet.

Are you still unconvinced about the permanence of YouTube? Dodging facts like 1 billion users and the world’s second largest search engine, like you’re playing laser tag? Let’s skip me yammering on about the value of the channel and take a closer look at the elephant in the room.

So you’ve mastered the video job ad… don’t stop there! Now that the team is comfortable on camera and engagement is beginning to climb, it’s time to review and spice up other areas of your communications and recruitment marketing strategy.