Video Marketing for Talent Teams

3 Weeks, 100 Conversations: Key Takeaways from Employer Branding and Recruitment Marketing Experts

Presenting and meeting with over 100 experts and professionals in the employer branding and recruitment marketing space across Sydney, Melbourne, Brisbane, and Perth has been an incredibly enlightening experience. 

These interactions have provided invaluable insights, highlighting the critical importance of strategic planning, audience understanding (personas), employee storytelling, and demonstrating ROI in our field. Here are the key takeaways from our discussions on four pivotal topics.


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Elevate the Candidate Journey: Attract & Retain Top Talent with Employee Stories

It goes without saying that attracting and retaining top talent is essential for companies looking to stay ahead. 

The single most powerful way to achieve this is through the use of employee story videos.

These videos have the potential to move the needle in recruitment efforts and drive bottom-line results by creating authentic connections with candidates and showcasing the unique value proposition of your company.


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How to Optimise Your Career Site for Conversions with Employee Stories

In today's fierce battle for top talent, your career site can be your secret weapon for winning over the best candidates.

This month I had the pleasure of chatting with Brie Mason, the founder of Employer Brand Mason and a thought leader with over 18 years of experience building multi-award-winning employer brands in the APAC region.

As a guest on the VMJPod, Brie shared her expertise on how to activate your employee value proposition (EVP) through your organisation's career site. We explored the critical role a content-rich career site plays in conveying your EVP and discussed best practices for optimising it to boost candidate conversion. Here's a closer look at the key takeaways from our discussion.


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Adopting Video - How to Demonstrate ROI and Get Buy-In

We’ve all been there. You checked out a new tool, fell in love with the features and know it’s going to make your life a whole lot easier – only to have it knocked back because you can’t prove how it will impact the bottom line.


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Get More Out of Your Recruitment Marketing Strategy with Video

As the competition for great talent continues to heat up, savvy organizations are firing up their recruitment marketing strategies with a secret weapon: video. Here’s what you need to know.

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How Experian is Using Video Personalization to Boost Passive Candidate Attraction

As part of our Talent Blazers series we spoke with Doug Kelsall, TA Director APAC at Experian, to find out how video personalization has transformed the company’s passive candidate attraction strategy.

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The Best Video Sharing Channels for Talent Attraction

As part of VideoMyJob’s State of Video in Talent (SOVT) 2021 report, we asked talent acquisition professionals worldwide to identify their top video sharing channels. Here, we reveal the best online channels for talent attraction, along with tips and advice on how to get the best out of each channel.

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The Top 10 Employee Videos to Attract & Engage Talent

We know that video is booming in organizations around the globe, but how is it actually being used? This article explores the top 10 use cases for talent acquisition videos, along with tips to help you bring the topics to life.

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What is a Talent Acquisition Strategy? (And How to Supercharge Yours with Video)

What’s video got to do with a talent acquisition strategy? Everything. Organizations are using a talent acquisition framework to drive amazing improvements in talent attraction, engagement, diversity and inclusion programs, and a whole lot more. 

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