Video Marketing for Talent Teams

As the competition for great talent continues to heat up, savvy organizations are firing up their recruitment marketing strategies with a secret weapon: video. Here’s what you need to know.

As part of our Talent Blazers series we spoke with Doug Kelsall, TA Director APAC at Experian, to find out how video personalization has transformed the company’s passive candidate attraction strategy.

As part of VideoMyJob’s State of Video in Talent (SOVT) 2021 report, we asked talent acquisition professionals worldwide to identify their top video sharing channels. Here, we reveal the best online channels for talent attraction, along with tips and advice on how to get the best out of each channel.

We know that video is booming in organizations around the globe, but how is it actually being used? This article explores the top 10 use cases for talent acquisition videos, along with tips to help you bring the topics to life.

What’s video got to do with a talent acquisition strategy? Everything. Organizations are using a talent acquisition framework to drive amazing improvements in talent attraction, engagement, diversity and inclusion programs, and a whole lot more. 

As part of our Talent Blazers series, we spoke with Quila Cervelli, Global Employer Branding Manager at RMIT, to learn how video can be used to boost diversity, equity and inclusion efforts. She also shares tips to address some common video challenges in recruitment marketing. 

Yep, it’s true. We launched the world’s biggest study into the use of video in talent on the edge of a post-pandemic resignation boom—let me take you on the ride. 

The most effective employer branding videos showcase your full team. But how do you encourage less-confident employees to take part?

As we edge into an era of economic strain, the likelihood of flakey projects getting across the line and executives taking big risks are slim. Learning how to nail your business case and confidently ask for investment in times of uncertainty will be vital.