How Consulting Firms Are Using Employee Video to Solve Critical Hiring Challenges

The consulting industry is navigating one of its most challenging recruitment landscapes in recent years. Competition for top talent is fiercer than ever and hiring top-tier talent has become extremely difficult, with firms struggling to differentiate themselves in a crowded market. For forward-thinking consulting firms, employee-generated video content is emerging as a powerful solution to cut through the noise and showcase what makes their workplace genuinely unique.

The Unique Hiring Challenges in Consulting

Consulting firms face a perfect storm of recruitment obstacles that make traditional hiring strategies increasingly ineffective. Understanding these challenges is crucial for developing effective video strategy so you can create content that moves the needle from nice-to-have, to absolutely-must-have.

The mid-level talent drain – The consulting field has faced a recurrent lack of professionals at the mid/manager level, as manager level is usually the sweet spot for employees to transition out to industry roles. This creates a bottleneck where firms struggle to retain experienced talent while simultaneously needing to demonstrate clear career progression paths to attract new talent.

Intense competition for graduate talent – With firms doing more with less through productivity increases (primarily through AI and remote work), enabling them to extract more output from each consultant, the pool of available positions has tightened. This means every graduate hire becomes more critical and firms must work harder to stand out from competitors targeting the same talent pool.

Demonstrating culture in a digital-first world – The shift to remote and hybrid working has made it harder for candidates to experience consulting culture firsthand. The traditional “day in the office” or face-to-face networking events that once showcased firm culture are less accessible, leaving candidates to make decisions based on limited touchpoints.

Managing perception vs reality – Consulting has a reputation for demanding work schedules and high-pressure environments. While many firms have evolved their working practices, this perception persists. Candidates often rely on outdated stereotypes rather than current reality when evaluating opportunities.

Justifying premium positioning – With economic uncertainty affecting client spending, consulting firms must justify both their value to clients and their attractiveness to talent. They need to demonstrate not just prestige, but genuine career development, meaningful work and competitive benefits in an increasingly cost-conscious market.

Why Video Works Perfectly for Consulting Firms

Employee video content addresses the core challenge of employer branding for consulting firms: authenticity at scale. Unlike traditional recruitment marketing, video allows firms to showcase their culture, values and employee experiences in ways that feel genuine rather than manufactured.

Video excels in the consulting context because it mirrors how consultants themselves work – through storytelling, problem-solving narratives and personal connection. When potential candidates see real employees discussing their experiences, career growth and day-to-day reality, it creates the kind of trust and transparency that’s essential for attracting quality talent.

Most importantly, video helps consulting firms differentiate themselves beyond salary and brand recognition. In a sector where firms often compete on similar metrics, employee stories become the differentiator, showcasing unique mentorship approaches, innovative project work, inclusive cultures or genuine work-life integration that sets one firm apart from another.

Top Video Strategies for Consulting Recruitment

Day-in-the-life content across levels – Showcase typical days for consultants at different career stages, from analysts to partners. This helps candidates understand career progression while addressing misconceptions about work-life balance and daily responsibilities.

Project spotlight videos – Have teams discuss recent client engagements (maintaining confidentiality) to demonstrate the variety and impact of work. This content appeals to candidates seeking meaningful, challenging projects while showcasing collaboration and problem-solving approaches.

Mentorship and development stories – Feature employees discussing their career development, mentoring relationships and skills growth. These videos are particularly effective for addressing the mid-level talent drain by showing clear progression pathways and support systems.

Graduate journey testimonials – Feature recent graduates discussing their onboarding experience, training programmes and early project work. These videos address concerns about career development and help candidates envision their own progression within the firm.

Values in action content – Rather than stating company values, show them through employee stories. Whether it’s discussing pro bono work, diversity initiatives or innovation projects, these videos demonstrate culture authentically.

Customer Spotlight: How Deloitte Leverages Employee Video for Graduate Attraction

Deloitte exemplifies how leading consulting firms are using employee video to tackle hiring challenges head-on. Their Story Feed demonstrates a sophisticated approach to video strategy for consulting firms that goes beyond traditional recruitment marketing.

The platform features authentic employee testimonials from people across different service lines and geographical locations. Rather than polished corporate content, these videos feel conversational and genuine, addressing the real concerns candidates have about consulting careers.

What makes Deloitte’s approach particularly effective is the diversity of stories and perspectives. Candidates can hear from employees with different backgrounds, career interests and experiences, helping them see themselves within the organisation. The videos cover everything from technical skills development to work-life integration, client interaction experiences and career progression opportunities.

By embedding these stories directly into their recruitment process, Deloitte has created a self-service resource that allows candidates to explore the firm’s culture and opportunities at their own pace. This approach not only improves candidate experience but also helps pre-qualify applicants who resonate with the firm’s actual culture and values.

The success of this approach is evident in how naturally the content addresses common hiring challenges in consulting – from demonstrating career development pathways to showcasing the reality of consulting work, all through the authentic voices of employees who’ve recently walked in candidates’ shoes.

Transform Your Consulting Recruitment with Employee Video

The consulting industry’s hiring challenges aren’t going away, but firms that embrace authentic storytelling through employee video are finding new ways to connect with talent and differentiate their employer brand. Whether you’re competing for graduate talent, addressing mid-level retention, or simply trying to showcase your culture in a digital-first world, employee-generated content offers a powerful solution.

Ready to discover how employee video can transform your firm’s recruitment strategy? Book a demo to see how VideoMyJob can help you create compelling, authentic content that attracts the talent you need.