Video Marketing for Talent Teams

Why Employee-Generated Content is the Future of Employer Branding?

In a world where authenticity drives connection, employee-generated content (EGC) has become the secret weapon of leading employer brands. Nothing captures your company’s culture, values, and impact quite like real employees sharing their stories - on camera.

With VideoMyJob, creating and scaling authentic video storytelling campaigns has never been easier. From capturing powerful stories to sharing them across platforms, you can manage everything in one place — no stress, no spreadsheets, no juggling between tools.

Just as VideoMyJob has evolved from a simple video job ad tool into a comprehensive employee-generated content platform, HorizonOne has transformed how they use video to activate employer brand, attract talent, and engage their network.

In this episode of the VMJPod, Megan Alexander speaks with William (Billy) Breeze, Marketing and Brand Coordinator at HorizonOne Recruitment, about how their video journey has grown — from job ads to embedding authentic storytelling at the heart of their strategy.

The consulting industry is navigating one of its most challenging recruitment landscapes in recent years. Competition for top talent is fiercer than ever and hiring top-tier talent has become extremely difficult, with firms struggling to differentiate themselves in a crowded market. For forward-thinking consulting firms, employee-generated video content is emerging as a powerful solution to cut through the noise and showcase what makes their workplace genuinely unique.

“Show me the ROI.” 

Four words that strike fear into the heart of every internal communications professional. You know your video-first strategy is working – employees are more engaged, feedback is overwhelmingly positive, and the buzz around company updates has never been stronger. But when it comes to proving concrete business value to senior leadership, many comms teams struggle to move beyond vanity metrics and anecdotal evidence.

The truth is, measuring internal communications impact has always been challenging. But video content offers unprecedented opportunities to track, analyse and demonstrate real business value in ways that traditional text-based communications simply cannot match.

Leadership is evolving, and so is talent acquisition. In this episode of Impact at Work, Amy Schultz shares how the two are intersecting as business models shift, AI accelerates, and the role of people leaders becomes more complex than ever.

With experience spanning agency, in-house, tech, and RPO, Amy brings a refreshing honesty to what leadership really looks like during times of change and how talent teams can stay human, curious, and commercially relevant as the world of work transforms.

Your latest company update email has a 12% open rate. The all-hands meeting attendance is dropping. Your carefully crafted intranet announcement about the new benefits package has generated precisely zero engagement. Sound familiar?

If you’re a HR or Internal Communications professional watching your engagement metrics plummet, you’re not alone. Research shows that only 23% of employees are actively engaged at work, and poor internal communication is often the culprit. But here’s the thing: it’s not necessarily your fault. Traditional internal communication strategies are failing because they’re built for a world that no longer exists.

In episode 47 of the VMJPod Impact at Work series, Marrin-Boyd Andrews joins hosts David Macciocca and Jo Vohland to explore how sourcing professionals can lead AI adoption across talent functions, without losing the human touch.

As both a global talent sourcing leader and founder of AI tool ProPrompt, Marrin brings a uniquely practical view of how AI fits inside real workflows and where talent teams should focus their efforts first.

Your employees are drowning in emails. The average knowledge worker spends 2.6 hours daily managing their inbox, and your well-intentioned internal communications are contributing to the problem. Whilst you’re crafting the perfect subject line and formatting yet another company update, your audience is already overwhelmed, distracted and increasingly likely to ignore your message entirely.

It’s time to break free from the text-based communications trap and embrace the internal comms video revolution that’s transforming how forward-thinking companies connect with their workforce.

What does it take to stay anchored in your value as a talent leader when priorities shift, roles evolve and your seat at the table is never guaranteed?

In this episode of Impact at Work, Athanasia Corso, Head of Talent at Insurance House, shares what it looks like to reclaim your voice and reconnect with the impact you are capable of having, even in the most unpredictable conditions.