Video Marketing for Talent Teams

As organisations scale internationally and evolve through acquisitions, it’s easy for their Employee Value Proposition (EVP) to become disconnected from the current culture. This was the exact challenge Alexia Ellmers, Talent and Employer Brand Manager at Go1, faced when leading the refresh of Go1’s EVP.

I recently chatted with Alexia about Go1’s journey to redefine their EVP—from gathering deep employee insights to embracing authenticity in their video content. She shared how they turned real stories into a cohesive brand narrative that resonates across continents

VMJPod Grad Recruitment Series | Hosted by David Macciocca and Steven Nield | Special Guest: Kristy Abbott

In today’s evolving job market, recruiting graduate talent demands more than just reviewing academic credentials. Forward-thinking organisations are reimagining their hiring strategies to prioritise skills, potential, and cultural fit over formal qualifications.

In a special six-part VMJPod graduate series, host David Macciocca, CEO of VMJ, and Steve Nield from GHD, dive into the evolving landscape of graduate recruitment with leading voices from the industry.

In the first episode of the series, they sat down with Kristy Abbott, Product Owner for Career Programmes at ANZ, to explore how the bank is leading the charge with a progressive, degree-agnostic hiring strategy. Kristy’s insights offer a compelling look at the future of talent acquisition and deliver practical takeaways for recruiters looking to innovate their approach.

 

Anglicare WA, a dedicated not-for-profit organisation based in Western Australia, embarked on an innovative journey with the VideoMyJob pilot program to amplify their employee value proposition (EVP).

Through authentic storytelling, the program highlighted the diverse experiences within their workforce to help bridge any potential misconceptions candidates may have had, offering a true representation of who they are as an organisation.

I had the pleasure of speaking with Shani Jarvis, the General Manager of People & Culture at Anglicare WA, on the VMJPod. We delved into their transformative experience with the Pilot Program and how, with a modest investment of both time and resources, they were able to create a powerful library of employee story videos that authentically showcased their company values and culture.

Recruiting top graduate talent can be a competitive process. To stand out, leading professional services firm Deloitte Australia realised they needed to get creative with their recruitment marketing strategy.

I had the privilege of having Poncho Rivera-Pavon, a Senior Consultant in Deloitte Australia's employer branding team back on the VMJPod for a follow up chat about the results he achieved with VideoMyJob's Pilot Program. 

 

Deloitte is one of the Big Four accounting organisations, hiring over 3,000 students and graduates per year in Australia alone. With such high recruitment volumes, creating engaging and authentic content is crucial yet challenging.

I recently had the pleasure of speaking with Poncho Rivera-Pavon, a Senior Consultant in Deloitte Australia's employee branding team on the VMJPod, about their groundbreaking new recruitment marketing strategy using VideoMyJob.

 

In today’s dynamic work environment, leveraging video content isn’t just for attracting talent but extends across the entire employee lifecycle.

I recently sat down with Jamie Holder, Head of Talent Acquisition at MUFG Retirement Solutions on the VMJPod, where she shared how her team are leveraging video at every stage of the employee lifecycle - from attraction to onboarding and beyond. 

 

Welcome to the fourth edition of The Co-Lab... Your VideoMyJob Community Newsletter! We’ll be sharing all the latest updates, tips and tricks, and user insights and wins. 

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Welcome to the third edition of The Co-Lab... Your Quarterly VideoMyJob Community Newsletter! We’ll be sharing all the latest updates, tips and tricks, and user insights and wins. 

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Middleton Executive are specialists in digital product, technology, and executive recruitment. They help rapidly growing technology companies secure the best product and tech talent globally. So far so good. But what do Middleton Executive do when there’s a global pandemic and so much economic uncertainty that hiring slows to a trickle?