Yodel know their candidate personas, they’re all about authenticity and transparency—they want to see the real McCoy. Video job ads, with hiring managers, are an integral part of Yodel’s push to create a world-class candidate experience.
SMAART Recruitment were looking for a way to cut through the noise of traditional recruitment advertising. What started with recruitment videos has now evolved to touch nearly every area of their business.
Visionary Managing Director, Mark Smith shares his experience of introducing video job advertising to his recruitment firm and discusses the challenges of implementation, the benefits of creating a video-first culture and the success people2people has seen in the 2 years since investing in VideoMyJob.
Roland Youakim tells us how he has successfully built a video marketing strategy to launch his young recruiting agency Platinum People Group, who took out the Young Leaders in Finance award for ‘Recruiter of the Year’ in 2018. It’s amazing recognition for such a new business and validates Roland’s holistic and innovative approach to networking, leadership and giving back to the community.
Early adopter Cameron Norton, Principal Consultant at Davidson shares his experience of introducing video job advertising to his recruitment firm and discusses the challenges of implementation, the benefits of video marketing and the success Davidson has seen in the past year.
