Video Marketing for Talent Teams

57% of talent teams already have a video recruitment strategy. Of those, 95% plan to spend as much, or more, on video in the next 12 months. What does that tell you about the state of video in talent today?

The Siemens employer brand promise is ‘we make real what matters’. Their employees are tasked with the aspirational goal of ‘reimagining the world around us, creating solutions to the most challenging problems and making infrastructure more intuitive; making the world a smarter place.’

Providing an exceptional candidate experience is something PPD Search pride themselves on. Introducing video job ads has set them apart from their competitors and given them a unique edge - a human edge.

So you’ve mastered the video job ad… don’t stop there! Now that the team is comfortable on camera and engagement is beginning to climb, it’s time to review and spice up other areas of your communications and recruitment marketing strategy. 

How can you let candidates know what they’re getting into at the start of the hiring process?

Creating a memorable welcome for new staff calls for more than an email, an HR induction appointment and a copy of your employee handbook. If that’s what your onboarding process looks like, we’ve got some simple to execute ideas for videos that will surprise and delight your new starters.