Visionary Managing Director, Mark Smith shares his experience of introducing video job advertising to his recruitment firm and discusses the challenges of implementation, the benefits of creating a video-first culture and the success people2people has seen in the 2 years since investing in VideoMyJob.
What is 'native' video? A lot of people are confused by this term, so let’s clear that up straight away. Native video is video that is uploaded to or created on social networks and played in-feed, as opposed to links to videos hosted on external sites. Native video formats are specific to each social platform and are designed to maximise video engagement (i.e. number of views), discovery and distribution.
To most of us, employee storytelling and employee testimonial might sound like the same thing. We all want to put our company’s best foot forward, don’t we? Well, the answer is yes, to a degree. If we are truly looking to attract employees who will thrive in our organisation we need to be honest, we need to be prepared to show the downsides as well as all the wonderful things about working at our company.
How much time do you spend responding to candidates who don’t make the grade? How often do you hear from formal feedback, anecdotes and peers that this is one of the most frustrating aspects of job search for job seekers?