Video Marketing for Talent Teams

It’s no surprise that job seekers want to hear from the people they will be working with, and reporting to, when considering an opportunity. Can you believe that your company’s mission and values, and a long list of responsibilities and requirements (written in the third person) is not the kind of compelling content that makes a candidate click ‘apply now’?

Middleton Executive are specialists in digital product, technology, and executive recruitment. They help rapidly growing technology companies secure the best product and tech talent globally. So far so good. But what do Middleton Executive do when there’s a global pandemic and so much economic uncertainty that hiring slows to a trickle?

Think of your video job advert as, well, think of it as an advertisement! Imagine you are advertising a chocolate bar, do Cadbury list every.single.ingredient in their ads? No. Do they try and tap into an emotional or physical need that will prompt you to think of their chocolate bar next time you’re hungry/sad/romantic? Yes!

Now more than ever, candidates are demanding transparency from employers. They want insights, better communication and realistic job role and company culture expectations. So why aren’t we giving it to them?

30 I hear you protest? Yep, 30. You don’t need fancy tools, just pick up your phone, shoot, send. If you’re lucky enough to have access to a premium video solution like VideoMyJob, you can get a bit fancier, but these ideas don’t need fancy, they need empathy, optimism and they need you to step up and step into action!

In times of crisis, how your company chooses to show up for its employees, customers and partners speaks volumes about your culture — more than that dusty set of values next to the photocopier ever will.

The freedom to work when and where you choose is a huge draw card for today’s workforce. But what happens when we don’t choose, and remote work is thrust upon us?

Congratulations! You’ve storyboarded, filmed and edited your first in-house video … now what? Video planning and production is the first step to getting authentic and engaging culture content in front of your ideal candidate. The next step may feel a little daunting, but it’s essential for making sure your video gets found.

Enterprise video adoption rarely happens organically. To ensure your team’s success you need a video adoption plan. Without an adoption or change management plan, the initial enthusiasm for video will dwindle and your recruiters will quickly return to the old way of doing things. Here's our road map for successful video adoption at your workplace.