Video Marketing for Talent Teams

Now more than ever, candidates are demanding transparency from employers. They want insights, better communication and realistic job role and company culture expectations. So why aren’t we giving it to them?

In times of crisis, how your company chooses to show up for its employees, customers and partners speaks volumes about your culture — more than that dusty set of values next to the photocopier ever will.

How will Employer Branding evolve in 2020?

It feels like the last few years have been a love parade of glittering tech floats, so many amazing shiny tools to choose from; chatbots, programmatic ads, video, augmented writing … what could possibly be next?

The HR Innovation and Tech Fest kicked off last Monday at the ICC in Sydney. For those who weren’t able to make it, allow me to set the scene before I share my highlights from the event.

57% of talent teams already have a video recruitment strategy. Of those, 95% plan to spend as much, or more, on video in the next 12 months. What does that tell you about the state of video in talent today?

The Siemens employer brand promise is ‘we make real what matters’. Their employees are tasked with the aspirational goal of ‘reimagining the world around us, creating solutions to the most challenging problems and making infrastructure more intuitive; making the world a smarter place.’

Providing an exceptional candidate experience is something PPD Search pride themselves on. Introducing video job ads has set them apart from their competitors and given them a unique edge - a human edge.

So you’ve mastered the video job ad… don’t stop there! Now that the team is comfortable on camera and engagement is beginning to climb, it’s time to review and spice up other areas of your communications and recruitment marketing strategy. 

Creating a memorable welcome for new staff calls for more than an email, an HR induction appointment and a copy of your employee handbook. If that’s what your onboarding process looks like, we’ve got some simple to execute ideas for videos that will surprise and delight your new starters.