Video Marketing for Talent Teams

To help you create engaging and authentic video job ads we've refreshed our popular three-part ‘How to Create Video Jobs Ads’ series! Today we'll investigate how to write and structure your content, but stay tuned for the updated companion guides which cover best practice for filming and technical set up and practical strategies for authentic video job ad presenting.

In 2020, I’d like to make an offering to you! It’s to do with Marie Kondo and your YouTube account.

Marie Kondo is the Queen of decluttering homes, kitchens, wardrobes, draws, etc. She is a staunch advocate of only keeping the possessions that really and truly bring joy! 

The HR Innovation and Tech Fest kicked off last Monday at the ICC in Sydney. For those who weren’t able to make it, allow me to set the scene before I share my highlights from the event.

You’ve got budget, you’ve got clear measurable goals, you’re ready to launch your shiny new tech tool to the world, right?! Stop right there. I know you’re excited about it, but technology adoption takes planning and getting video investment across the line with your senior leaders is just the beginning. Now you need to build excitement and motivation in your team, with your hiring managers and if you haven’t already started - it’s time to get the marketing folk onboard as well.

Ever heard the expression “In a world of pigeons, be a flamingo”? I’ve seen it on birthday cards and a hundred inspirational Instagram posts and today, it’s echoing in my ears. I’ve been on the phone to Staunch Digital’s Paul Finn speaking about video traffic and our ever growing digital world of content.

Do you speak video? As in, do you understand how to communicate and simultaneously humanise your brand with video? Do you know how to produce, and strategize your content to connect with your audience and build awareness? 

Spoiler alert! A video job ad script is not a ‘copy and paste’ of the written job description, aka JD. Why? For starters, the way you express yourself when writing, can sound very different to the way you talk.

Video is here and it’s here to stay folks! Hopefully you’ve caught onto this already, but if you haven’t yet, I’m letting you know that it’s definitely DEFINITELY here for good! There, it’s been said. Twice. Let’s move forward!

You’re ready to film; your script is sharp, your phone is charged, you’re looking good … WAIT! Where exactly are you filming? Where will you place your tripod? Does the space have good lighting? Does it highlight you, your colleagues or your office vibe? Do you feel relaxed there and can we hear you clearly?