Video Marketing for Talent Teams

In 2020, I’d like to make an offering to you! It’s to do with Marie Kondo and your YouTube account.

Marie Kondo is the Queen of decluttering homes, kitchens, wardrobes, draws, etc. She is a staunch advocate of only keeping the possessions that really and truly bring joy! 

The HR Innovation and Tech Fest kicked off last Monday at the ICC in Sydney. For those who weren’t able to make it, allow me to set the scene before I share my highlights from the event.

You’ve got budget, you’ve got clear measurable goals, you’re ready to launch your shiny new tech tool to the world, right?! Stop right there. I know you’re excited about it, but technology adoption takes planning and getting video investment across the line with your senior leaders is just the beginning. Now you need to build excitement and motivation in your team, with your hiring managers and if you haven’t already started - it’s time to get the marketing folk onboard as well.

Ever heard the expression “In a world of pigeons, be a flamingo”? I’ve seen it on birthday cards and a hundred inspirational Instagram posts and today, it’s echoing in my ears. I’ve been on the phone to Staunch Digital’s Paul Finn speaking about video traffic and our ever growing digital world of content.

Do you speak video? As in, do you understand how to communicate and simultaneously humanise your brand with video? Do you know how to produce, and strategize your content to connect with your audience and build awareness? 

Spoiler alert! A video job ad script is not a ‘copy and paste’ of the written job description, aka JD. Why? For starters, the way you express yourself when writing, can sound very different to the way you talk.