Video Marketing for Talent Teams

Recruiting in FMCG is fast, high-stakes, and fiercely competitive. Whether you’re hiring brand managers, supply chain leads, or digital marketers, candidates are being courted by multiple industries and you’ve got one chance to cut through the noise.

What’s making a real impact? Employee video — and not just one type.

The most effective FMCG brands are striking a smart balance between polished, high-quality employer brand videos (often produced with agency support) and authentic employee-generated stories filmed in offices, stores, and manufacturing sites around the world. One draws candidates in with purpose and production value. The other builds trust by showing the real people and culture behind the brand.

In this blog, we break down how FMCG talent teams are using video to differentiate their employer brand, connect more meaningfully with candidates, and fill roles faster without compromising on quality or authenticity.

Presenting and meeting with over 100 experts and professionals in the employer branding and recruitment marketing space across Sydney, Melbourne, Brisbane, and Perth has been an incredibly enlightening experience. 

These interactions have provided invaluable insights, highlighting the critical importance of strategic planning, audience understanding (personas), employee storytelling, and demonstrating ROI in our field. Here are the key takeaways from our discussions on four pivotal topics.

As part of our Talent Blazers series, we spoke with Michael Wright, GroupM’s Global Head of Talent Acquisition, to find out what the best career sites are doing to stay ahead of the game.

Today’s jobseekers want to know that a company is progressive, trustworthy and diverse. They want to see the real deal – and the best way to accomplish that is with employee stories.

Love it or loathe it, remote working is here to stay, with the COVID-19 pandemic fast-tracking the work-from-home revolution. But how can talent acquisition teams recruit high-quality candidates when they often can’t physically meet them?

In May 2019 VideoMyJob’s 150 customers created 2064 videos. That’s an average of nearly 14 videos per team, per month! This video production total is growing every month as our customers adopt employee-generated video as a ‘business as usual’ practice that is an indispensable part of their communication strategy.

Job ads need a shakeup. Typically, online job ads have hardly changed since they were first launched in the 90s and they’re starting to wear thin on job seekers.