Video Marketing for Talent Teams

As part of our Talent Blazers series, we spoke with Michael Wright, GroupM’s Global Head of Talent Acquisition, to find out what the best career sites are doing to stay ahead of the game.

Today’s jobseekers want to know that a company is progressive, trustworthy and diverse. They want to see the real deal – and the best way to accomplish that is with employee stories.

Love it or loathe it, remote working is here to stay, with the COVID-19 pandemic fast-tracking the work-from-home revolution. But how can talent acquisition teams recruit high-quality candidates when they often can’t physically meet them?

In May 2019 VideoMyJob’s 150 customers created 2064 videos. That’s an average of nearly 14 videos per team, per month! This video production total is growing every month as our customers adopt employee-generated video as a ‘business as usual’ practice that is an indispensable part of their communication strategy.

Roland Youakim tells us how he has successfully built a video marketing strategy to launch his young recruiting agency Platinum People Group, who took out the Young Leaders in Finance award for ‘Recruiter of the Year’ in 2018. It’s amazing recognition for such a new business and validates Roland’s holistic and innovative approach to networking, leadership and giving back to the community.  

Recruitment marketing is not a new concept, but constant innovation means what was trending five years ago is remarkably different in today’s world of  marketing.

Is it time your business started thinking globally? Our soon to be 2 year old startup has taken the USA by storm, but it was no accident; a great product, perseverance and a global strategy were all part of the mix.

We recently interviewed Managing Director Erin Devlin of people2people about her experience and observations introducing video job advertising at her recruitment agency.