Video Marketing for Talent Teams

Randstad are invested in transforming and redefining the way they connect with clients and candidates. Becoming a trusted human partner in the technology-driven world of work is their ultimate goal and video is now an integral part of their ‘human forward’ toolkit. We caught up with Jeannou van Ogtrop-Stijns, General Manager of Education, to discuss how her division has embraced video and some of the results.

Visionary Managing Director, Mark Smith shares his experience of introducing video job advertising to his recruitment firm and discusses the challenges of implementation, the benefits of creating a video-first culture and the success people2people has seen in the 2 years since investing in VideoMyJob. 

There are 11 million job postings on LinkedIn. The average job posting is around 700 words, so seven billion seven hundred million words are deployed, right now, to garner attention and engagement from an audience who are usually already employed. That’s a great deal of effort and a lot of noise.

For Siemens, recruitment marketing is all about leveraging the Employer Brand to deliver specific recruiting outcomes.