Video Marketing for Talent Teams

Do you speak video? As in, do you understand how to communicate and simultaneously humanise your brand with video? Do you know how to produce, and strategize your content to connect with your audience and build awareness? 

It’s been a big year for HorizonOne Recruitment; a string of awards, the launch of a new website and their highest headcount yet in just over 10 years of business. So how does a boutique recruitment agency, based in Canberra, win national awards and generally punch well above their weight?

The Siemens employer brand promise is ‘we make real what matters’. Their employees are tasked with the aspirational goal of ‘reimagining the world around us, creating solutions to the most challenging problems and making infrastructure more intuitive; making the world a smarter place.’

Providing an exceptional candidate experience is something PPD Search pride themselves on. Introducing video job ads has set them apart from their competitors and given them a unique edge - a human edge.

Yodel know their candidate personas, they’re all about authenticity and transparency—they want to see the real McCoy. Video job ads, with hiring managers, are an integral part of Yodel’s push to create a world-class candidate experience.

SMAART Recruitment were looking for a way to cut through the noise of traditional recruitment advertising. What started with recruitment videos has now evolved to touch nearly every area of their business.

Randstad are invested in transforming and redefining the way they connect with clients and candidates. Becoming a trusted human partner in the technology-driven world of work is their ultimate goal and video is now an integral part of their ‘human forward’ toolkit. We caught up with Jeannou van Ogtrop-Stijns, General Manager of Education, to discuss how her division has embraced video and some of the results.

Visionary Managing Director, Mark Smith shares his experience of introducing video job advertising to his recruitment firm and discusses the challenges of implementation, the benefits of creating a video-first culture and the success people2people has seen in the 2 years since investing in VideoMyJob. 

There are 11 million job postings on LinkedIn. The average job posting is around 700 words, so seven billion seven hundred million words are deployed, right now, to garner attention and engagement from an audience who are usually already employed. That’s a great deal of effort and a lot of noise.