Tools, Tips And Insights For Talent Teams

In her recent keynote, hosted by VideoMyJob and GradConnection, AMP’s Brie Mason reveals why recruiters must stop waiting and start creating content that connects with graduate talent.

If a Gen Z candidate looked at your careers website or LinkedIn presence right now, would they be compelled to hit apply? Would they feel like your brand truly sees them and gets them? If you’re hesitating on that answer, you’re not alone – but you’re also missing a crucial opportunity.

That’s the challenge Brie Mason, employer branding expert with 18 years’ experience, posed to talent acquisition professionals. Having worked across organisations from Telstra to AMP Bank, Brie argues that employer branding isn’t just nice-to-have anymore – it’s absolutely essential for attracting Gen Z talent.

Finding skilled nurses and clinicians today feels like searching for a needle in a haystack. The healthcare sector’s talent shortages are reaching critical levels — and the competition to hire and keep the best is fiercer than ever. So how do leading healthcare organisations rise above the noise?

The answer lies in video. Not slick, scripted ads — but real stories from real employees that give candidates an unfiltered glimpse into the workplace culture and the meaningful work they could be part of. In this guide, we reveal the top video strategies transforming healthcare recruitment, helping you connect with the right people, build trust, and ultimately fill those vital roles faster.