Top Video Strategies for Healthcare Recruitment and Talent Attraction

Finding skilled nurses and clinicians today feels like searching for a needle in a haystack. The healthcare sector’s talent shortages are reaching critical levels — and the competition to hire and keep the best is fiercer than ever. So how do leading healthcare organisations rise above the noise?

The answer lies in video. Not slick, scripted ads — but real stories from real employees that give candidates an unfiltered glimpse into the workplace culture and the meaningful work they could be part of. In this guide, we reveal the top video strategies transforming healthcare recruitment, helping you connect with the right people, build trust, and ultimately fill those vital roles faster.

Healthcare Recruitment Challenges and How Video Solves Them

Let’s be honest: recruiting in healthcare isn’t easy. There’s a serious shortage of nurses, clinicians, and allied health pros — and candidates today expect more than just a job description. They want to know if your workplace feels like a good fit.

That’s where video steps in. It bridges the gap between cold, static job ads and the real, human side of your organisation. Here’s what you’re up against and how video helps:

• Critical staff shortages: The hunt for qualified talent is intense. Video helps you stand out by showing who you are, not just what you offer.

• Building trust and connection: Healthcare roles demand empathy and alignment with values. Video lets your people speak directly to candidates, creating genuine connections.

• Retention is key: It’s not just about hiring—it’s about hiring the right people who’ll stick around. Videos help filter for culture fit early on.

Why Video Is Essential for Healthcare Employer Branding and Recruitment

Think about this: when was the last time you were truly moved by a job posting? Chances are, it’s rare. Video lets you tell stories that text alone can’t.

• Authenticity wins: Real employees sharing their stories beats polished marketing speak every time.

• Show, don’t tell: Visuals of your teams, your workplace vibe, and daily life paint a picture that words can’t.

• Reach the passive crowd: Many healthcare pros aren’t actively job hunting. But a well-crafted video can spark interest and bring them to your door.

• Better applicants, better retention: Candidates who get a real feel for your culture upfront are more likely to stay.

Top Video Strategies for Healthcare Recruitment and Talent Attraction

Ready to get tactical? Here are four video approaches that deliver results in healthcare recruitment:

1. Employee Testimonial Videos

Capture interviews where nurses, clinicians, and allied health professionals share their experiences, career journeys, and why they love working at your organisation.

2. Day-in-the-Life Storytelling

Give candidates a backstage pass to real workdays. Seeing the ins and outs of the role helps people picture themselves in the job—and sets clear expectations.

3. Embedded Video Feeds on Career Sites

Keep your career page alive with a constantly updating employee video library of fresh stories. This dynamic content keeps visitors engaged and coming back for more.

4. Social Media Video Campaigns

Encourage employees to share their video stories on social media — it’s a powerful way to catch the attention of busy professionals scrolling during a break, and could be the nudge they need to consider your brand.

How to Start Using Video in Healthcare Recruitment

You don’t need a Hollywood budget to get started. Here’s how to make video work for your healthcare hiring:

• Simple prompts work wonders: Ask employees easy, authentic questions to capture genuine stories without the fluff.

• Celebrate diversity: Highlight voices from every role and level to show the full spectrum of your workplace.

• Keep it fresh: Regularly add new stories so candidates always see current content.

• Use smart tools: Platforms like VideoMyJob simplify managing and showcasing your videos without headaches.

Ramsay Health’s Video Story Feed: A Healthcare Recruitment Success Story

Ramsay Health nailed it by embedding a live VideoMyJob Story Feed right on their careers site. Their video feed features real nurses, allied health pros, and support staff sharing honest snapshots of daily life at their hospitals.

This approach helps Ramsay Health:

• Highlight a range of roles and career paths

• Showcase their supportive, people-first culture

• Build trust with candidates by offering an unfiltered look behind the scenes

• Keep candidates engaged with a stream of fresh, authentic stories

The result? More applications from candidates who truly understand and want to be part of Ramsay’s mission. View their Story Feed created with VideoMyJob here.

Transform Your Healthcare Hiring with Video Storytelling

The bottom line: video is a game changer in healthcare recruitment. If you want to stand out, build trust, and hire the right people faster, storytelling through video isn’t optional — it’s essential.

Want to see how video can bring your recruitment strategy to life? Book a demo today and discover how VideoMyJob can help you connect with top healthcare talent.