How Financial Services Brands Are Using Authentic Employee Videos for Talent Attraction

The financial services industry faces a perfect storm of talent challenges in 2025. From competing for scarce cybersecurity experts to attracting younger professionals who question traditional banking culture, financial institutions are finding that their reputation alone isn’t enough to win top talent. 

Enter employee-generated video content, a powerful tool that’s helping forward-thinking financial services brands showcase their authentic culture, build trust with candidates, and differentiate themselves in an increasingly competitive talent market.

The Talent Crunch Hitting Financial Services Hard

The financial services sector is grappling with unprecedented hiring challenges that traditional recruitment methods simply can’t solve. Here are the key issues keeping talent leaders awake at night:

Skills shortages in critical areas – Finding talent with the right blend of skills is becoming increasingly difficult, with a major focus on the integration of AI to increase efficiency as well as escalating needs for cybersecurity and privacy experts. 

Inefficient and disengaging hiring process – Traditional recruitment approaches aren’t cutting through the noise as 65% of financial services organisations reported an increase in time-to-hire in 2024. Interview cancellations was the worst culprit, while poor communication with candidates and a lack of qualified applicants compounded these issues.

Trust and authenticity concerns – Financial services firms face an ongoing battle for trust, making it crucial for organisations to demonstrate their authentic culture and values to attract genuine talent in an industry plagued by credibility concerns.

Generational shifts in expectations – Younger professionals expect transparency, purpose-driven work, and insight into company culture before they’ll even consider a role, making the traditional “prestige and perks” approach increasingly ineffective.

Retention challenges – According to GoodTime’s 2025 Hiring Insights Report, retaining top talent was the top issue facing financial services last year, and with the scarcity and elevated costs of skilled financial services professionals, keeping existing talent engaged has become just as important as attraction.

Why Video Content Works Brilliantly for Financial Services

Employee-generated video content addresses the financial services industry’s unique hiring challenges by building the trust and transparency that this sector desperately needs, helping organisations move away from ’corporate and stuffy’ to ’real and authentic’. 

Building authentic trust:
In an industry where trust is everything, employee videos provide genuine insights into company culture that candidates can’t get from polished marketing materials. When potential hires see real employees talking about their experiences, it creates a level of authenticity that traditional recruitment content simply can’t match.

Demonstrating cultural transformation:
Many financial services organisations are working hard to modernise their culture and attract diverse talent. Video content allows them to showcase these changes in action, rather than just talking about them in job descriptions.

Addressing perception challenges:
Financial services often struggles with outdated perceptions about work-life balance, diversity and innovation. Employee videos can quickly dispel these myths by showing real people doing meaningful work in supportive environments.

Showcasing complex roles:
The technical and specialised nature of many financial services roles makes them difficult to explain in text. Video content excels at breaking down complex positions and showing the real impact of the work.

Top Video Strategies for Financial Services Talent Attraction

1. Day-in-the-life content for specialist roles
   Create videos showing cybersecurity experts, data scientists or compliance officers in action. This helps demystify technical roles and shows candidates exactly what their work would involve. Focus on the problem-solving aspects and the impact their work has on protecting customers.
2. Cultural transformation stories
   Feature employees who’ve witnessed the organisation’s evolution, particularly around diversity, inclusion and modern working practices. These stories are powerful for attracting candidates who might have preconceptions about traditional financial services culture.
3. Leadership authenticity videos
   Have senior leaders share their personal stories about why they chose financial services and what drives them. This works particularly well for attracting experienced professionals who want to understand the leadership philosophy and vision.
4. Team collaboration showcases
   Highlight how different departments work together on complex projects. This is especially valuable for attracting candidates who want to understand the collaborative nature of modern financial services work.
5. Professional development journeys
   Create content showing career progression paths and learning opportunities. Given the rapid pace of change in financial services, candidates want to see how organisations invest in their people’s growth.

Customer Spotlight: How AMP Uses Video to Attract Financial Services Talent

AMP, one of Australia’s leading financial services companies, has embraced employee-generated video content as a cornerstone of their talent attraction strategy. Using VideoMyJob’s Story Feed widget, they have built a library of authentic employee stories that help to break down the misconceptions of working for a large bank, while showcasing the rich diversity of their people.

Their video strategy in action:
AMP’s employee video content focuses on real stories from their diverse workforce, showcasing a range of perspectives, roles and seniority. Rather than generic corporate messaging, their videos feature genuine conversations about career growth, work-life balance, and the meaningful impact of their work in helping Australians achieve financial security.

Video themes:
Key themes covered include:

• What surprised me most about AMP
• Innovative solutions through teamwork
• The power of supportive leadership
• Thriving beyond your comfort zone
• How I drive meaningful change

What makes their approach work:
AMP’s success comes from their commitment to authenticity. Their videos don’t shy away from discussing challenges or changes in the industry. Instead, they show how their employees are solving real problems and making a genuine difference in people’s financial lives, helping potential hires understand the modern, inclusive culture that AMP has built. 

You can see AMP’s employee stories in action on their Story Feed, where they showcase the diverse voices and experiences that make up their organisation.

Transform Your Financial Services Talent Attraction Strategy

The financial services industry’s talent challenges aren’t going away, but the right content strategy can help navigate tricky waters. Employee-generated video content offers a powerful way to build trust, showcase authentic culture, and attract the skilled professionals your organisation needs to thrive.

The organisations that embrace this approach now will have a significant advantage in the talent market. They’ll be able to cut through the noise, build genuine connections with candidates, and demonstrate the authentic culture that today’s professionals are seeking.

Ready to see how employee video can transform your financial services recruitment? Book a demo to discover how VideoMyJob can help you create compelling, authentic content that attracts top talent.