---
title: VideoMy Blog | Tools, Tips And Insights For Talent Teams | Megan Alexander
description: Tools, tips, insights and inspiration for leading Talent teams to engage, attract and retain top talent with employee generated content.
---
[](https://blog.videomyjob.com/)
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# Tools, Tips And Insights For Talent Teams
## Megan Alexander
Find me on:
### Recent Posts
[](https://blog.videomyjob.com/turning-employee-voices-into-impact-with-athanasia-corso)
## [Turning Employee Voices into Impact](https://blog.videomyjob.com/turning-employee-voices-into-impact-with-athanasia-corso)
By [Megan Alexander](https://blog.videomyjob.com/author/megan-alexander)
At the 2025 **ATC event**, one of the breakout sessions featured an engaging conversation on employee storytelling. **Jamie Holder** from MUFG Retirement Solutions interviewed **Athanasia Corso** from Network Insurance House, both of whom use **VideoMy** to amplify employee voices.
During the session, they shared their experiences in turning employee stories into meaningful talent acquisition and employer branding content — even while managing organisational changes, limited resources, and evolving EVPs. This blog distils their insights into practical lessons for talent acquisition professionals looking to leverage authentic employee storytelling effectively.
####
[Read More ](https://blog.videomyjob.com/turning-employee-voices-into-impact-with-athanasia-corso)
[.png)](https://blog.videomyjob.com/the-impact-of-employee-generated-video-content-at-syneos-health)
## [The Impact of Employee-Generated Video Content at Syneos Health](https://blog.videomyjob.com/the-impact-of-employee-generated-video-content-at-syneos-health)
By [Megan Alexander](https://blog.videomyjob.com/author/megan-alexander)
In this episode of the **VMJPod**, host **Megan Alexander** sat down with [**Kaitlyn Fitzthum**](https://www.linkedin.com/in/kaitlynfitzthum/), Senior Recruitment Marketing Specialist at **Syneos Health**, to unpack how her team uses video to elevate culture, amplify employee voices, and attract the right talent.
From authenticity to internal impact, Kaitlyn shared a refreshingly honest look at what’s working — and why video has become essential to their employer brand strategy.
####
[Read More ](https://blog.videomyjob.com/the-impact-of-employee-generated-video-content-at-syneos-health)
[.jpg)](https://blog.videomyjob.com/how-to-power-your-employer-brand-with-employee-generated-video-content)
## [How to Power Your Employer Brand with Employee-Generated Video Content](https://blog.videomyjob.com/how-to-power-your-employer-brand-with-employee-generated-video-content)
By [Megan Alexander](https://blog.videomyjob.com/author/megan-alexander)
##### Why Employee-Generated Content is the Future of Employer Branding?
##### In a world where authenticity drives connection, employee-generated content (EGC) has become the secret weapon of leading employer brands. Nothing captures your company’s culture, values, and impact quite like real employees sharing their stories - on camera.
##### With VideoMyJob, creating and scaling authentic video storytelling campaigns has never been easier. From capturing powerful stories to sharing them across platforms, you can manage everything in one place — no stress, no spreadsheets, no juggling between tools.
[Read More ](https://blog.videomyjob.com/how-to-power-your-employer-brand-with-employee-generated-video-content)
[](https://blog.videomyjob.com/the-evolution-of-horizonones-video-strategy)
## [The Evolution of HorizonOne’s Video Strategy](https://blog.videomyjob.com/the-evolution-of-horizonones-video-strategy)
By [Megan Alexander](https://blog.videomyjob.com/author/megan-alexander)
#### Just as VideoMyJob has evolved from a simple video job ad tool into a comprehensive employee-generated content platform, HorizonOne has transformed how they use video to activate employer brand, attract talent, and engage their network.
#### In this episode of the **VMJPod**, Megan Alexander speaks with [William (Billy) Breeze, Marketing and Brand Coordinator at HorizonOne Recruitment](https://www.linkedin.com/in/william-breeze/), about how their video journey has grown — from job ads to embedding authentic storytelling at the heart of their strategy.
[](https://youtu.be/PSZwCteVmcA)
[Read More ](https://blog.videomyjob.com/the-evolution-of-horizonones-video-strategy)
[](https://blog.videomyjob.com/employer-branding-for-healthcare-haleons-video-led-strategy-explained)
## [Employer Branding for Healthcare: Haleon's Video-Led Strategy Explained](https://blog.videomyjob.com/employer-branding-for-healthcare-haleons-video-led-strategy-explained)
By [Megan Alexander](https://blog.videomyjob.com/author/megan-alexander)
#### In the competitive world of healthcare and consumer health brands, building a genuine and relatable employer brand is more important than ever. Since its launch in July 2022, Haleon—home to household names like Panadol, Sensodyne, and Centrum - has made impressive strides in amplifying its internal culture and values through storytelling.
#### In this episode of the VMJPod, Megan Alexander sits down with [Emma Lang](https://www.linkedin.com/in/emmalang/), APAC Employer Brand, Recruitment Marketing Lead at [Haleon](https://www.linkedin.com/company/haleon/), to explore how the company embraced video content to elevate its employer brand. This conversation reveals how Haleon successfully empowered its people, navigated initial challenges, and uncovered the power of authentic, employee-driven content.
[](https://youtu.be/YehtBwzHT4M)
[Read More ](https://blog.videomyjob.com/employer-branding-for-healthcare-haleons-video-led-strategy-explained)
[](https://blog.videomyjob.com/future-proofing-graduate-programs-insights-from-deloitte-australia)
## [Future-Proofing Graduate Programs: Insights from Deloitte Australia](https://blog.videomyjob.com/future-proofing-graduate-programs-insights-from-deloitte-australia)
By [Megan Alexander](https://blog.videomyjob.com/author/megan-alexander)
#### Graduate recruitment remains a top priority for leading companies like Deloitte, especially as industries grapple with a shrinking pool of qualified talent. In today’s competitive landscape, understanding the forces shaping early careers hiring has never been more critical.
#### In the latest episode of the **VMJPod Graduate Recruitment Series**, hosts [**David Macciocca**](https://www.linkedin.com/in/videoemployeestories/) and [**Steven Nield**](https://www.linkedin.com/in/stevennield/) sit down with [**Heather Hunt**](https://www.linkedin.com/in/heatherjhunt/), Graduate Talent Acquisition Lead at Deloitte, for an insightful conversation on resilience, opportunity, and the evolving future of graduate hiring.
####
[Read More ](https://blog.videomyjob.com/future-proofing-graduate-programs-insights-from-deloitte-australia)
[](https://blog.videomyjob.com/vmjpod-with-jasmine-bernabe-westpac)
## [VMJPod: Elevating the Candidate Experience with VMJ](https://blog.videomyjob.com/vmjpod-with-jasmine-bernabe-westpac)
By [Megan Alexander](https://blog.videomyjob.com/author/megan-alexander)
#### In a recent episode of the VMJPod, Megan Alexander sat down with [Jasmine Bernabe](https://www.linkedin.com/in/jasmine-bernabe-887525176/) from Westpac to discuss their experience with the **VideoMyJob (VMJ) Pilot Program**, delivered in partnership with **GradConnection**.
#### The conversation offered valuable insights into how Westpac is using employee story videos to authentically engage with early talent. Jasmine discusses the pilot program's objectives, implementation process, and the remarkable results achieved.
[](https://youtu.be/1mmtOzAgNJg)
[Read More ](https://blog.videomyjob.com/vmjpod-with-jasmine-bernabe-westpac)
[](https://blog.videomyjob.com/vmjpod-with-steven-nield-ghd)
## [VMJPod: Reimagining Graduate Attraction Through Authentic Video](https://blog.videomyjob.com/vmjpod-with-steven-nield-ghd)
By [Megan Alexander](https://blog.videomyjob.com/author/megan-alexander)
#### **VMJPod Grad Recruitment Series** | Hosted by **David Macciocca** | Special Guest: **Steven Nield**
#### In the latest episode of the **VMJPod Graduate Recruitment Series**, [****David Macciocca ****](https://www.linkedin.com/in/videoemployeestories/)sits down with[** Steven Nield**](https://www.linkedin.com/in/stevennield/) from **GHD** to explore how their graduate recruitment team embraced the **VideoMyJob (VMJ) Activator Program** to tackle brand confusion, engage candidates more authentically, and bring a new level of personality into their hiring process.
#### And no — they’re not the hair straightener company.
[](https://youtu.be/d7e01-PIPwU)
[Read More ](https://blog.videomyjob.com/vmjpod-with-steven-nield-ghd)
[](https://blog.videomyjob.com/vmjpod-with-greg-thom-airwallex)
## [VMJPod: Rethinking Retention & Growth in Grad Hiring](https://blog.videomyjob.com/vmjpod-with-greg-thom-airwallex)
By [Megan Alexander](https://blog.videomyjob.com/author/megan-alexander)
#### **VMJPod Grad Recruitment Series** | Hosted by **David Macciocca** and **Steven Nield** | Special Guest: **Greg Thom**
#### In this episode of the **VMJPod Graduate Recruitment Series**, [**David Macciocca**](https://www.linkedin.com/in/videoemployeestories/)and [**Steven Nield**](https://www.linkedin.com/in/stevennield/)sit down with [**Greg Thom**](https://www.linkedin.com/in/greg-thom-gradprograms/), Talent Acquisition Lead at **Airwallex**, to explore what it takes to build and retain high-performing graduate talent in a fast-scaling tech environment.
#### From navigating the evolving expectations of Gen Z to aligning hiring strategies with long-term business growth, Greg offers a grounded and insightful perspective on graduate recruitment at one of Australia’s fastest-growing fintechs.
[](https://www.youtube.com/watch?v=t_DD34EmMv8)
[Read More ](https://blog.videomyjob.com/vmjpod-with-greg-thom-airwallex)
[All posts](https://blog.videomyjob.com/all) [Next](https://blog.videomyjob.com/author/megan-alexander/page/2)
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