VMJPod: Boosting Graduate Engagement with Authentic Employee Videos

Recruiting top graduate talent can be a competitive process. To stand out, leading professional services firm Deloitte Australia realised they needed to get creative with their recruitment marketing strategy.

I had the privilege of having Poncho Rivera-Pavon, a Senior Consultant in Deloitte Australia's employer branding team back on the VMJPod for a follow up chat about the results he achieved with VideoMyJob's Pilot Program. 

The Challenge: Capturing Busy Grads Attention

Deloitte's dedicated graduate recruitment marketing lead, Poncho Rivera-Pavon, knew that traditional grad recruiting methods weren't cutting it anymore. Graduates wanted to hear directly from employees on topics like company culture, training, mentorship and day-to-day work.

The problem? Producing a high volume of authentic employee stories was a time consuming process. Typical turnaround times for short video clips were around one month.

The Solution: VideoMyJob for Scalable Authentic Content

Looking to rapidly grow their library of employee stories, Deloitte joined a VideoMyJob pilot program. The results spoke for themselves:

• 102 branded employee videos produced in just 4 days
• Featured topics tailored to graduate interests like mentorship, personal development and applying to Deloitte
• A centralised library of employee videos published on their GradConnection page

The Impact: Double the Time Graduates Spent Engaging

The authentic employee stories had an immediate effect on graduate engagement. Poncho reported that:

• Graduates referenced the videos in job interviews, coming better informed and more engaged
• Time spent on their GradConnection page doubled from 1 minute to 2 minutes

For Deloitte, this huge boost in engagement showed the videos resonated. By tracking interactions, they can now refine content to align even more closely with graduate interests.

What's Next?

Poncho sees employee-generated videos as a cornerstone of their graduate recruitment marketing strategy moving forward. Their goals include:

• Repurposing top videos into blog content
• Continuously capturing stories from new intakes to keep content fresh
• Exploring an even wider range of graduate focused topics

Deloitte's success with VideoMyJob's Pilot Program has shown the power of authentic employee stories. By putting graduates directly in touch with the day-to-day experience of employees, Deloitte is building engagement that cuts through the recruitment noise.

🎥 Watch the Full Episode Here 

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