Video Marketing for Talent Teams

As part of VideoMyJob’s State of Video in Talent (SOVT) 2021 report, we asked talent acquisition professionals worldwide to identify their top video sharing channels. Here, we reveal the best online channels for talent attraction, along with tips and advice on how to get the best out of each channel.

We know that video is booming in organizations around the globe, but how is it actually being used? This article explores the top 10 use cases for talent acquisition videos, along with tips to help you bring the topics to life.

What’s video got to do with a talent acquisition strategy? Everything. Organizations are using a talent acquisition framework to drive amazing improvements in talent attraction, engagement, diversity and inclusion programs, and a whole lot more. 

As part of our Talent Blazers series, we spoke with Quila Cervelli, Global Employer Branding Manager at RMIT, to learn how video can be used to boost diversity, equity and inclusion efforts. She also shares tips to address some common video challenges in recruitment marketing. 

Yep, it’s true. We launched the world’s biggest study into the use of video in talent on the edge of a post-pandemic resignation boom—let me take you on the ride. 

The most effective employer branding videos showcase your full team. But how do you encourage less-confident employees to take part?

Just eight weeks ago, a global pandemic was the stuff of nightmares and Netflix. Today, it’s our daily reality and it’s fair to say that the pandemic response has well and truly disrupted the business of ‘work.’

Now more than ever, candidates are demanding transparency from employers. They want insights, better communication and realistic job role and company culture expectations. So why aren’t we giving it to them?

In times of crisis, how your company chooses to show up for its employees, customers and partners speaks volumes about your culture — more than that dusty set of values next to the photocopier ever will.