Video Marketing for Talent Teams

In her recent keynote, hosted by VideoMyJob and GradConnection, AMP’s Brie Mason reveals why recruiters must stop waiting and start creating content that connects with graduate talent.

If a Gen Z candidate looked at your careers website or LinkedIn presence right now, would they be compelled to hit apply? Would they feel like your brand truly sees them and gets them? If you’re hesitating on that answer, you’re not alone – but you’re also missing a crucial opportunity.

That’s the challenge Brie Mason, employer branding expert with 18 years’ experience, posed to talent acquisition professionals. Having worked across organisations from Telstra to AMP Bank, Brie argues that employer branding isn’t just nice-to-have anymore – it’s absolutely essential for attracting Gen Z talent.

The financial services industry faces a perfect storm of talent challenges in 2025. From competing for scarce cybersecurity experts to attracting younger professionals who question traditional banking culture, financial institutions are finding that their reputation alone isn’t enough to win top talent. 

Enter employee-generated video content, a powerful tool that’s helping forward-thinking financial services brands showcase their authentic culture, build trust with candidates, and differentiate themselves in an increasingly competitive talent market.

In graduate recruitment, trust and visibility aren't built overnight. In Episode 43 of the VMJPod Graduate Recruitment Series, Natalie Gibbons, Graduate Programs Manager at Westpac, shares how she’s progressed from program coordinator to strategic leader, earning a seat at the table by owning the entire graduate journey.

With nearly 140 grads welcomed into 18 national programs each year, Natalie opens up about the systems, relationships, and mindset shifts that helped her turn a high-volume program into a respected, business-aligned function.

For early talent professionals looking to increase their influence, Natalie’s story offers a clear view of what it really takes to lead, not just manage.

With ongoing skills shortages, rising burnout and shifting expectations, the veterinary industry is facing big challenges. Clinics are busy, teams are stretched, and it can be tough to find the time, let alone the right way, to showcase your employer brand.

Yet some vet organisations are cutting through the noise. They are using video to reconnect with their people, attract purpose-driven candidates and show what truly sets their culture apart.

And here’s the best part: you don’t need a big budget or production crew to make it work.

In this blog, we’ll explore how veterinary brands are using authentic video storytelling to reach the right people, highlight real employee experiences and celebrate the impact of the profession, one story at a time.

In graduate recruitment, momentum doesn’t come from a single campaign — it’s built over time through trust, clarity, and the right systems behind the scenes. In Episode 42 of the VMJPod Graduate Recruitment Series, Kelly Pfeffer, Graduate Talent Lead at Suncorp, shares how she’s approached this long game with over 10,000 annual applicants, business-wide coordination, and a deep respect for early talent.

Whether you’re launching a new program or refining a mature one, Kelly offers tactical advice and timeless mindset shifts for building a graduate hiring engine that lasts.

Last week, VideoMyJob and GradConnection hosted an insightful webinar featuring three graduate recruitment leaders who participated in our Story Feed Pilot Program, designed to build a library of engaging employee videos hosted right on their GradConnection page. 

Natalie Gibbons from Westpac, Liam Brown from Grant Thornton and Poncho Rivera-Pavon from Deloitte shared their experiences using VideoMyJob to create authentic employee video content to help attract and engage top grad talent. 

In the competitive world of healthcare and consumer health brands, building a genuine and relatable employer brand is more important than ever. Since its launch in July 2022, Haleon—home to household names like Panadol, Sensodyne, and Centrum - has made impressive strides in amplifying its internal culture and values through storytelling.

In this episode of the VMJPod, Megan Alexander sits down with Emma Lang, APAC Employer Brand, Recruitment Marketing Lead at Haleon, to explore how the company embraced video content to elevate its employer brand. This conversation reveals how Haleon successfully empowered its people, navigated initial challenges, and uncovered the power of authentic, employee-driven content.

In this episode of the VMJPod Graduate Recruitment Series, hosts David Macciocca and Steven Nield speak with Stuart Clark, Early & Diverse Careers Manager at AustralianSuper. This is a deep dive into what it really takes to launch a graduate program from the ground up, embed inclusive practices, and scale across borders.

Whether you’re starting from scratch or looking to refine an existing strategy, Stuart’s story is packed with lessons for talent professionals working in the graduate space. 

Recruiting in FMCG is fast, high-stakes, and fiercely competitive. Whether you’re hiring brand managers, supply chain leads, or digital marketers, candidates are being courted by multiple industries and you’ve got one chance to cut through the noise.

What’s making a real impact? Employee video — and not just one type.

The most effective FMCG brands are striking a smart balance between polished, high-quality employer brand videos (often produced with agency support) and authentic employee-generated stories filmed in offices, stores, and manufacturing sites around the world. One draws candidates in with purpose and production value. The other builds trust by showing the real people and culture behind the brand.

In this blog, we break down how FMCG talent teams are using video to differentiate their employer brand, connect more meaningfully with candidates, and fill roles faster without compromising on quality or authenticity.