7 Stats That Prove Why You Need To Be Making Employee Videos

The modern recruitment landscape has fundamentally shifted. Today’s candidates don’t simply apply for jobs – they research companies, scrutinise employer brands and make informed decisions about where they want to build their careers. In this environment, a strong Employee Value Proposition (EVP) activation strategy isn’t just beneficial; it’s essential for attracting top talent.

Whilst traditional recruitment methods still have their place, video content has overwhelmingly become the most powerful tool for communicating your EVP and employer brand. From dramatically increasing application rates to building trust with potential candidates, employee videos offer measurable benefits that forward-thinking HR, recruitment and employer branding professionals can no longer afford to ignore. 

We looked into what candidates genuinely look for when choosing their next role, and the data reveals a clear truth: companies that harness the power of authentic employee storytelling through video aren’t just staying competitive – they’re setting the standard for modern employer branding.

1. Job postings with recruitment videos receive 34% more applications

CareerBuilder research revealed a striking disparity in application rates between job postings with and without video content. Job ads featuring recruitment videos not only received 12% more views but, more importantly, generated 34% more applications than those without video content.

Stop thinking of video content as a nice bonus or an add-on. Candidates want it and your recruiters need it.

2. Candidates trust a company’s employees 3X more than the company

When it comes to information about workplace culture and opportunities, LinkedIn’s research reveals that candidates trust a company’s employees three times more than the company itself. Authentic employee voices are so crucial in your EVP activation strategy as candidates inherently view peer testimonials as more credible and trustworthy than official company statements, making employee-generated video content an invaluable asset for building genuine connections with potential hires.

3. Almost 70% of candidates want to watch videos that preview the job

Nearly 70% of candidates want to see videos that preview the job and day-to-day responsibilities, compared to only approximately 30% who want corporate overview videos. There is often a significant disconnect between what many companies produce and what candidates actually want to see.

Whilst organisations often focus on high-level brand videos showcasing offices and company values, job seekers are far more interested in understanding the practical realities of the role they’re considering. Create authentic, role-specific content that shows real employees discussing their daily tasks, challenges and responsibilities.

4. 46% of candidates are more likely to consider jobs featuring hiring manager videos

Insights from Lighthouse Research revealed that 46% of candidates were more likely to consider a position when it featured a video from the hiring manager. Personalised video content creates immediate connection and trust between potential employees and leadership.

Use these videos to humanise your recruitment process, moving beyond impersonal job listings to authentic relationship-building.

5. Over half of active job seekers find employee-generated videos more credible than company videos

55% of active job seekers believe employee-generated video is more credible and trustworthy than company-produced video. An authenticity gap that exists in traditional recruitment marketing, where highly polished corporate content can actually undermine credibility with potential candidates.

Candidates are seeking genuine, unfiltered insights into company culture rather than carefully curated brand messaging. It’s more important than ever to empower employees to share their authentic experiences, as these organic testimonials carry significantly more weight in candidate decision-making than traditional recruitment videos.

6. Video content generates more web traffic

Video marketers report that 82% have seen video help increase web traffic. We don’t need to tell you that more traffic engaging with your careers pages and employer branding content creates a larger pool of potential applicants and increases the likelihood of finding the right cultural fit for your organisation.

The whole internet has moved to video-driven content, make sure you’re not being left behind.

7. 93% of marketers report video delivers strong ROI

According to Wyzowl’s 2025 Video Marketing Statistics report, an overwhelming 93% of marketers say video marketing has given them good return on investment, the highest figure since they began tracking this data. This represents a significant validation of video’s effectiveness across all marketing disciplines, including employer branding and recruitment marketing.

Authentic storytelling can not only significantly impact talent acquisition outcomes, it’s no longer a sunk cost or something to chew up your budget – it’s business critical.

The Time for Employee Video Content is Now

Video content isn’t just a nice-to-have addition to your employer branding strategy – it’s become the most effective way to communicate your brand, build trust with candidates and drive tangible recruitment outcomes. The evidence shows that organisations utilising authentic employee videos see measurable improvements in candidate engagement, application rates and overall recruitment success.

The modern job market demands transparency, authenticity and connection. Candidates want to see real employees sharing genuine experiences about your company culture, career development opportunities and day-to-day realities. Traditional recruitment methods simply cannot deliver this level of authentic insight at scale.

As the competition for top talent intensifies, the organisations that will succeed are those that embrace video as a core component of their employer branding strategy.

The stats don’t lie: employee videos work, deliver exceptional ROI and have become essential for modern recruitment success.

At VideoMyJob, our award-winning platform takes the leg-work (and cost) out of video production. Visit our website to see how leading employers are transforming their content strategy, from talent attraction through to internal comms.