Video Marketing for Talent Teams

Your latest company update email has a 12% open rate. The all-hands meeting attendance is dropping. Your carefully crafted intranet announcement about the new benefits package has generated precisely zero engagement. Sound familiar?

If you’re a HR or Internal Communications professional watching your engagement metrics plummet, you’re not alone. Research shows that only 23% of employees are actively engaged at work, and poor internal communication is often the culprit. But here’s the thing: it’s not necessarily your fault. Traditional internal communication strategies are failing because they’re built for a world that no longer exists.

In episode 47 of the VMJPod Impact at Work series, Marrin-Boyd Andrews joins hosts David Macciocca and Jo Vohland to explore how sourcing professionals can lead AI adoption across talent functions, without losing the human touch.

As both a global talent sourcing leader and founder of AI tool ProPrompt, Marrin brings a uniquely practical view of how AI fits inside real workflows and where talent teams should focus their efforts first.

Your employees are drowning in emails. The average knowledge worker spends 2.6 hours daily managing their inbox, and your well-intentioned internal communications are contributing to the problem. Whilst you’re crafting the perfect subject line and formatting yet another company update, your audience is already overwhelmed, distracted and increasingly likely to ignore your message entirely.

It’s time to break free from the text-based communications trap and embrace the internal comms video revolution that’s transforming how forward-thinking companies connect with their workforce.

What does it take to stay anchored in your value as a talent leader when priorities shift, roles evolve and your seat at the table is never guaranteed?

In this episode of Impact at Work, Athanasia Corso, Head of Talent at Insurance House, shares what it looks like to reclaim your voice and reconnect with the impact you are capable of having, even in the most unpredictable conditions.

The professional services landscape has never been more competitive for graduate talent. With Big Four firms, boutique consultancies, and mid-tier accounting practices all vying for the same pool of bright graduates, traditional recruitment methods simply aren’t engaging anymore.

Today’s graduates want authentic insights into company culture, career progression and what their day-to-day experience will actually look like, and that’s exactly where employee-generated video content is transforming how professional services firms attract and hire top talent.

In Episode 45 of Impact at Work, Alastair Schirmer, Global Head of Digital Innovation at Randstad Enterprise, joins David Macciocca and Jo Vohland to unpack the realities of AI in the talent space.

Alastair draws on more than two decades in HR tech and now leads global digital strategy at one of the largest HR and staffing companies in the world. His message is clear: AI will not make a meaningful difference until talent leaders shift their focus from tools to readiness.

Recruiting in retail and hospitality feels like an uphill battle. Between chronic staffing shortages, high turnover rates and the constant competition for talent, finding the right people can feel nearly impossible. Traditional job ads aren’t cutting through the noise, and candidates want more than a basic job description. They want to see the culture, the team and the real experience of working with you.

Smart retail and hospitality brands are turning the tide with employee video content. Not polished corporate videos, but authentic stories from real team members that show what life is actually like behind the scenes. These videos build trust, showcase company culture and help candidates picture themselves as part of the team, leading to better hires who stick around longer.

In the first episode of Impact at Work, Eva Brookes, Strengths Practitioner, joins hosts David Macciocca and Jo Vohland to explore how real workplace impact begins with self-awareness.

A certified strengths practitioner and experienced global talent leader, Eva shares her belief that true impact doesn’t come from volume or speed. It starts when individuals understand what energises them and how to apply that knowledge meaningfully in their role, team, and career.

In her recent keynote, hosted by VideoMyJob and GradConnection, AMP’s Brie Mason reveals why recruiters must stop waiting and start creating content that connects with graduate talent.

If a Gen Z candidate looked at your careers website or LinkedIn presence right now, would they be compelled to hit apply? Would they feel like your brand truly sees them and gets them? If you’re hesitating on that answer, you’re not alone – but you’re also missing a crucial opportunity.

That’s the challenge Brie Mason, employer branding expert with 18 years’ experience, posed to talent acquisition professionals. Having worked across organisations from Telstra to AMP Bank, Brie argues that employer branding isn’t just nice-to-have anymore – it’s absolutely essential for attracting Gen Z talent.