Video Marketing for Talent Teams

Ever heard the expression “In a world of pigeons, be a flamingo”? I’ve seen it on birthday cards and a hundred inspirational Instagram posts and today, it’s echoing in my ears. I’ve been on the phone to Staunch Digital’s Paul Finn speaking about video traffic and our ever growing digital world of content.

Last week on The Focus our topic was ‘cutting through the noise’ with video and how to demonstrate your expertise with special guest Wendy McDougall of Firefish Software.

This week, the focus of our discussion is storytelling and employer branding with video. My special guest this week is Crystal Miller Lay, CEO and Founding Employer Brand Strategist of Branded Strategies.

This week on The Focus our topic was ‘cutting through the noise’ with video and how to demonstrate your expertise to your chosen audience with special guest Wendy McDougall, CEO and Founder of Firefish Software.

This week on The Focus our topic was Strategic Employer Branding, and how video content can be a core part of your strategy with special guest Craig Fisher, Head of Recruitment Innovation at Allegis Global Solutions.

We’re excited for another episode of our new web series The Focus: Video Tech in Recruitment & HR, where each week we talk about the hot topic of video in recruitment and HR with special guests at varying stages of video adoption (and resistance!)

My intense week started with a LinkedIn sponsored pre-conference check-in at The Bungalow, with the beautiful backdrop of Venice Beach (stunning). I finally met the wonderful Stacey Broadwell (TechRecruit Founder) in person! It was also my first time out of LAX Airport, it certainly won't be my last! So here's the wrap (have no fear, no actual rapping occurs).

We’re excited to announce our new web series The Focus: Video Tech in Recruitment & HR.  Each week we will talk about the hot topic of video in recruitment and HR with special guests at varying stages of video adoption (and resistance!)

We love to immerse ourselves in the work of thought leaders, vendors and fellow practitioners who inspire, educate and motivate us to do better. There’s nothing quite like hearing from someone who’s done it before, analyzed the data or built a new tool to get us inspired to try something new (or go back and improve something old!)

Spoiler alert! A video job ad script is not a ‘copy and paste’ of the written job description, aka JD. Why? For starters, the way you express yourself when writing, can sound very different to the way you talk.