Video Marketing for Talent Teams

We’re excited for another episode of our new web series The Focus: Video Tech in Recruitment & HR, where each week we talk about the hot topic of video in recruitment and HR with special guests at varying stages of video adoption (and resistance!)

My intense week started with a LinkedIn sponsored pre-conference check-in at The Bungalow, with the beautiful backdrop of Venice Beach (stunning). I finally met the wonderful Stacey Broadwell (TechRecruit Founder) in person! It was also my first time out of LAX Airport, it certainly won't be my last! So here's the wrap (have no fear, no actual rapping occurs).

We love to immerse ourselves in the work of thought leaders, vendors and fellow practitioners who inspire, educate and motivate us to do better. There’s nothing quite like hearing from someone who’s done it before, analyzed the data or built a new tool to get us inspired to try something new (or go back and improve something old!)

Spoiler alert! A video job ad script is not a ‘copy and paste’ of the written job description, aka JD. Why? For starters, the way you express yourself when writing, can sound very different to the way you talk.

In a world where HR is rapidly evolving and we are bombarded with new information daily, it’s crucial to find a way to stay on top of the latest trends. Enter the podcast. The perfect multi-tasking channel for current news, case studies, and innovation awareness.

First impressions last a lifetime. With unemployment at an all-time low, skilled candidates have more choice than ever—you need to make that first impression count!

UNLEASH America is the number one gathering place for those who thrive on HR Tech innovation and the workforce revolution. This year's conference in Las Vegas was a dynamic melting pot of ideas, innovation, energy, passion, collaboration, and evolution. With speakers like Esther Perel, Peter Hinssen, Kathryn Minshew and Shakti Jauhar delivering the very latest insights into critical opportunities of the workplace. We’re telling you now, it didn’t disappoint! 

Who are the professionals that stand out from the crowd? Those who generously share quality content. These 'thought leaders' quickly become the go-to experts and trusted practitioners in their niche. Do you want to be known for your personal service and ability to go the extra mile? You need to leverage the power of video to increase your reach, credibility, and visibility.

Recruitment conferences, by their very nature, have a huge challenge when it comes to standing out from the crowd of other events in this space, and in making the whole enterprise so distinct and unique that they live long in the memory.