Video Marketing for Talent Teams

An Australian, a Scotsman and a Macbook walked into a bar… it’s not everyday we run a transatlantic demo from a beach hut in the beer garden of an English pub, but there’s a first time for everything!

Video is here and it’s here to stay folks! Hopefully you’ve caught onto this already, but if you haven’t yet, I’m letting you know that it’s definitely DEFINITELY here for good! There, it’s been said. Twice. Let’s move forward!

How do you create a memorable first moment, before you even meet someone? For many of us, our LinkedIn profile is what a new colleague, client or connection bases their first impression on. What does your LinkedIn say about you?

I’ve recently been presenting to various audiences around the country on the importance of an employee value proposition as the core of strategic talent acquisition. One of the topics that comes up again and again is our relationship with Marketing and how important it is. Not getting this right is a major friction point for many Talent Acquisition and Recruitment teams (and I am sure for many Marketing teams too).

Our super reporter, Bill Boorman, took some time out of his busy presenting schedule to interview key speakers from this year's HR Innovation & Tech Fest. We've pulled together the highlights for anyone who missed out.

Welcome to the final part of our three-part series blog ‘Making your best Video Job Ads’, this – our final instalment, is about best preparing to present and bring your jobs to life.

When filming, it’s important to be yourself and use compelling content so that the information shared in your video job ad is absorbed and efforts are rewarded with great candidates.

Making videos might not be something you have ever done before, but rest assured VideoMyJob is designed for everyone to use, regardless of your experience in front of a camera.

VideoMyJob took video job advertising global over September and October! Our team attended events all around the world, networked with industry leaders and clients, and we won an award! Read on for a wrap up of our travels from Fiji, Singapore, and the USA.

For recruiters, personal brand is everything. It’s how you engage candidates, it’s how you sell your roles and it’s how you develop relationships that ultimately lead to placements. The challenge is being able to cut through to candidates and demonstrate that you are a person they should listen to and trust. This can be very difficult to do in writing, which is why the best recruiters are turning to video.

Job ads need a shakeup. Typically, online job ads have hardly changed since they were first launched in the 90s and they’re starting to wear thin on job seekers.