Elevate the Candidate Journey: Attract & Retain Top Talent with Employee Stories

It goes without saying that attracting and retaining top talent is essential for companies looking to stay ahead. 

The single most powerful way to achieve this is through the use of employee story videos.

These videos have the potential to move the needle in recruitment efforts and drive bottom-line results by creating authentic connections with candidates and showcasing the unique value proposition of your company.

Candidate Journey Stages:

1. Awareness Stage:

At this stage, candidates are becoming aware of your company and what it has to offer. Employee story videos can introduce them to your company's mission, culture, and growth opportunities, sparking interest and curiosity.

Key Questions:

• What does the company do?
• Is the company growing?
• What's in it for me?
• What jobs does the company have?

Check out the below Employee Story examples;

2. Research and Interest Stage:

Candidates are now researching your company and assessing if it's the right fit for them. Employee story videos can provide insights into your company's culture, benefits, growth opportunities, and diversity initiatives, helping candidates understand what sets your organization apart.

Key Questions:

• What is the company culture like?
• What benefits does the company offer?
• What growth opportunities does the company offer?
• Does the company have a diverse and inclusive workplace?
• What do employees say?

Check out the below Employee Story examples;

3. Preference and Consideration Stage:

Candidates are narrowing down their options and considering if they want to apply. Employee story videos can showcase different job roles, work arrangements, day-to-day life at the company, training opportunities, and compensation packages, helping candidates make informed decisions about their next career move.

Key Questions:

• What jobs am I a fit for?
• Are hybrid work arrangements available?
• What will day-to-day life at the company be like?
• What training will I receive?
• What is the salary?

Check out the below Employee Story examples;

4. Apply Stage:

Candidates are ready to take the next step and apply for positions. Employee story videos can demystify the application process, provide updates on application status, and reassure candidates about their decision to apply.

Key Questions:

• What is the company application process?
• How long will it take?
• Have you got my application?
• What's my status?

Check out the below Employee Story examples;

5. Interview Stage:

Candidates are preparing for interviews and showcasing their skills and personality. Employee story videos can offer insights into the interview process, highlight additional benefits and perks, and provide updates on interview notifications.

Key Questions:

• What is the interview process?
• What benefits or perks does the company offer?
• How will I get notified?

Check out the below Employee Story examples;

6. Offer and Hire Stage:

Candidates have received offers and are preparing to join your team. Employee story videos can guide them through pre-starting preparations, benefits registration, and getting involved in your company's culture and community.

Key Questions:

• What do I need to do before starting?
• How do I register for benefits?
• How can I get involved?

Check out the below example;

Delivering videos to your candidates

Employee story videos can be leveraged across various channels to maximise their impact:

• Job Ads: Incorporate employee story videos into your job ads to give candidates a glimpse into your company's culture and highlight the experiences of current employees, making your opportunities more enticing and engaging.
• Career Site: Feature employee story videos prominently on your career site to provide candidates with authentic insights into your company and its culture, helping them envision themselves as part of your team.
• Emails: Embed employee story videos in your recruitment emails to grab the attention of candidates and provide them with compelling visual content that showcases your company's values and employee experiences, driving higher engagement and interest.
• Internal Communications: Use employee story videos in internal communications to engage and inspire current employees, reinforcing company values and promoting a sense of belonging, fostering a positive workplace culture and employee morale.
• Other Channels: Explore additional channels such as email newsletters, recruitment events, and industry conferences to share employee story videos and attract top talent, maximizing your reach and impact in the talent market.

By strategically leveraging employee story videos across multiple channels, you can effectively engage candidates at every stage of the candidate journey and drive positive outcomes for your recruitment efforts.

Bottom Line:

At VideoMyJob, we understand that communicating company culture and values can be challenging for large organizations. This is where employee story videos come into play. Candidates place their trust in authentic employee narratives, viewing them as a genuine window into your workplace environment.

We've witnessed numerous companies transform their recruitment strategies by leveraging these videos to educate their talent pools. By answering key questions through employee stories, talent acquisition teams can engage in more meaningful conversations with candidates who are genuinely interested. This leads to concrete bottom-line improvements such as increased conversion rates, reduced time to hire, more referrals, and significantly lower attrition rates.

Employee story videos offer authentic insights into your company's culture, values, and opportunities, creating strong connections with potential candidates and highlighting the unique value proposition of your organization.

Harness the power of employee story videos and watch them revolutionize your recruitment efforts, driving success and propelling your company forward.

Need help getting started? Contact VideoMyJob for a consultation on creating high-quality employee story videos to drive your recruitment efforts and strengthen your workforce.