Video Marketing for Talent Teams

Paul Finn’s Step-by-Step Recipe for Engaging Videos

Ever heard the expression “In a world of pigeons, be a flamingo”? I’ve seen it on birthday cards and a hundred inspirational Instagram posts and today, it’s echoing in my ears. I’ve been on the phone to Staunch Digital’s Paul Finn speaking about video traffic and our ever growing digital world of content.

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How Siemens Doubled Candidate Engagement with Video Job Ads

The Siemens employer brand promise is ‘we make real what matters’. Their employees are tasked with the aspirational goal of ‘reimagining the world around us, creating solutions to the most challenging problems and making infrastructure more intuitive; making the world a smarter place.’

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Global Video Trends in Recruitment Marketing

Employers today know video is a critical component of any successful employer brand or recruitment marketing campaign, heck it can even improve employee engagement and help you deliver a differentiated and personalized candidate experience.

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The Focus: Video Tech in Recruitment & HR Ep.6

Last week on The Focus our topic was ‘cutting through the noise’ with video and how to demonstrate your expertise with special guest Wendy McDougall of Firefish Software.

This week, the focus of our discussion is storytelling and employer branding with video. My special guest this week is Crystal Miller Lay, CEO and Founding Employer Brand Strategist of Branded Strategies.

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How (& Why) to Create a Branded YouTube Channel

Are you still unconvinced about the permanence of YouTube? Dodging facts like 1 billion users and the world’s second largest search engine, like you’re playing laser tag? Let’s skip me yammering on about the value of the channel and take a closer look at the elephant in the room.

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The Focus: Video Tech in Recruitment & HR Ep.5

This week on The Focus our topic was ‘cutting through the noise’ with video and how to demonstrate your expertise to your chosen audience with special guest Wendy McDougall, CEO and Founder of Firefish Software.

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