Video Marketing for Talent Teams

Employee disengagement is even scarier than it sounds, with poor engagement leading to decreased productivity, retention problems, and associated hiring costs. For today’s organizations, an employee engagement strategy is essential – and video should be a key part of the mix.

As part of our Talent Blazers series, we spoke with Michael Wright, GroupM’s Global Head of Talent Acquisition, to find out what the best career sites are doing to stay ahead of the game.

We know that video is booming in organizations around the globe, but how is it actually being used? This article explores the top 10 use cases for talent acquisition videos, along with tips to help you bring the topics to life.

What’s video got to do with a talent acquisition strategy? Everything. Organizations are using a talent acquisition framework to drive amazing improvements in talent attraction, engagement, diversity and inclusion programs, and a whole lot more. 

As part of our Talent Blazers series we spoke with Emily Haire, Talent Acquisition Leader at Leidos, to find out how some clever candidate experience innovations helped plan a successful video roadmap for a highly secure, conservative organization.

As part of our Talent Blazers series, we spoke with Quila Cervelli, Global Employer Branding Manager at RMIT, to learn how video can be used to boost diversity, equity and inclusion efforts. She also shares tips to address some common video challenges in recruitment marketing. 

Yep, it’s true. We launched the world’s biggest study into the use of video in talent on the edge of a post-pandemic resignation boom—let me take you on the ride. 

The most effective employer branding videos showcase your full team. But how do you encourage less-confident employees to take part?

Today’s jobseekers want to know that a company is progressive, trustworthy and diverse. They want to see the real deal – and the best way to accomplish that is with employee stories.