Video Marketing for Talent Teams

Attracting top talent and building a strong employer brand are increasingly dependent on authentic content. Our annual Employee Story Canvas provides an in-depth look at the current trends and strategies shaping employee storytelling across the globe.

In the latest episode VMJPod, Rubberband Podcast host Edan Haddock sits down with David Maccicocca, founder of VideoMyJob, to discuss the transformative power of video in recruitment.

This engaging conversation sheds light on the innovative journey of VideoMyJob, the evolving landscape of employer branding, and why video content is becoming indispensable for organisations around the globe. 

Traditional Talent Attraction and Recruitment Marketing methods, while still relevant, are evolving as the potency of storytelling through video becomes increasingly clear.

In our latest VMJPod, Hung Lee the Editor and Community builder at Recruiting Brainfood, and VideoMyJob's CEO, David Macciocca explore how incorporating video can significantly enhance talent attraction and retention.

From addressing the timing of content viewership to the ease of video production at scale, these thought leaders unpack how organisations can benefit from VideoMyJob's innovative solution to attract top talent.

Deloitte is one of the Big Four accounting organisations, hiring over 3,000 students and graduates per year in Australia alone. With such high recruitment volumes, creating engaging and authentic content is crucial yet challenging.

I recently had the pleasure of speaking with Poncho Rivera-Pavon, a Senior Consultant in Deloitte Australia's employee branding team on the VMJPod, about their groundbreaking new recruitment marketing strategy using VideoMyJob.

In today’s dynamic work environment, leveraging video content isn’t just for attracting talent but extends across the entire employee lifecycle.

I recently sat down with Jamie Holder, Head of Talent Acquisition at MUFG Retirement Solutions on the VMJPod, where she shared how her team are leveraging video at every stage of the employee lifecycle - from attraction to onboarding and beyond. 

Presenting and meeting with over 100 experts and professionals in the employer branding and recruitment marketing space across Sydney, Melbourne, Brisbane, and Perth has been an incredibly enlightening experience. 

These interactions have provided invaluable insights, highlighting the critical importance of strategic planning, audience understanding (personas), employee storytelling, and demonstrating ROI in our field. Here are the key takeaways from our discussions on four pivotal topics.

It goes without saying that attracting and retaining top talent is essential for companies looking to stay ahead. 

The single most powerful way to achieve this is through the use of employee story videos.

These videos have the potential to move the needle in recruitment efforts and drive bottom-line results by creating authentic connections with candidates and showcasing the unique value proposition of your company.

Video can bring a much-needed human element to the recruitment marketing and talent attraction process.

In the rapidly evolving landscape of recruitment, Skout Solutions, a joint venture between Ventia and Randstad, has successfully leveraged video content to enhance their talent acquisition strategy and bolster their employer brand.

I recently had the pleasure of speaking with Allegra Di Norcia on the VMJPod, where she shared insights into how they've incorporated the human element into their recruitment marketing strategy using VideoMyJob.

Allegra is a Talent Acquisition Analyst at Skout Solutions, and she's really passionate about attracting the best talent into the Engineering, Environmental and Ecology fields in Australia.

Video is becoming an increasingly critical part of talent attraction and employer branding strategies.

As leaders in the veterinary industry with over 40 years of combined experience, Angela Goldman and Nicole Keating understand this well!

In our latest VMJPod episode, I had the pleasure of speaking with them about how they have incorporated video using VideoMyJob into their talent acquisition strategy at Greencross, and bringing authenticity to their employer branding.