The professional services landscape has never been more competitive for graduate talent. With Big Four firms, boutique consultancies, and mid-tier accounting practices all vying for the same pool of bright graduates, traditional recruitment methods simply aren’t engaging anymore.
Today’s graduates want authentic insights into company culture, career progression and what their day-to-day experience will actually look like, and that’s exactly where employee-generated video content is transforming how professional services firms attract and hire top talent.
Professional services firms face a unique set of recruitment hurdles that make talent attraction particularly challenging in today’s market.
Video content addresses these challenges head-on by providing the authentic, human connection that modern graduates crave. Unlike traditional recruitment materials, video allows potential candidates to see real employees in their actual work environments, sharing genuine experiences and insights.
Feature recent graduates talking about their experience from application through to their current role. Include honest discussions about training programmes, early responsibilities and how they’ve grown professionally. These videos work particularly well when they address common concerns about work-life balance and career development.
Create focused content around different practice areas, i.e. audit, tax, consulting and advisory, featuring employees who can explain what they actually do day-to-day. This helps graduates understand the variety of opportunities available and identify areas that align with their interests and skills.
Show real work environments, team meetings, client interactions (where appropriate), and the variety of tasks that make up a typical day. This content is gold for breaking down misconceptions about professional services work and showcasing the collaborative, dynamic nature of modern firms.
Feature employees from different backgrounds discussing their experiences, career progression, and how the firm supports diverse talent. This content is crucial for attracting graduates who might not see themselves represented in traditional professional services marketing.
Highlight training programmes, secondment opportunities, professional qualifications support, and career progression through employee stories. Show the investment you make in their people’s development, a key differentiator for graduate candidates.
Grant Thornton Australia demonstrates exactly how professional services firms can leverage employee video to transform their graduate recruitment strategy. Their comprehensive video content library showcases authentic employee stories across different service lines, career stages and backgrounds.
What makes Grant Thornton’s approach particularly effective is their focus on real, unscripted employee testimonials that address the questions graduates actually ask. Rather than corporate messaging, their videos feature graduates and experienced professionals talking candidly about their career journeys, the support they’ve received and what they genuinely enjoy about their roles.
Examples of video themes:
The results?
With a library of nearly 60 videos, Grant Thornton have seen a noticeable improvement in candidate quality, compared to previous years. Candidates are more informed and engaged with the application process, as they feel they already have a connection to the organisation and its people. An unexpected bonus was seeing candidates recognise current grads from the videos at career fairs and assessment centres, further cementing the genuine human connections that authentic videos can provide.
View Grant Thornton’s Story Feed to see their videos in action.
Professional services firms that embrace employee-generated video content are seeing measurable improvements in their ability to attract, engage and hire top graduate talent. The key is authenticity. Letting your people tell their stories in their own words, addressing real graduate concerns and showcasing the genuine opportunities available within your firm.
The graduates you want to hire are looking for authentic insights into what their career could look like. Video content provides exactly that, cutting through the noise of traditional recruitment marketing to create genuine connections with potential candidates.
Looking to revolutionise your graduate hiring strategy? Book a demo to discover how VideoMyJob can help you create compelling employee video content that attracts the best graduate talent to your professional services firm.