How to Power Your Employer Brand with Employee-Generated Video Content

Why Employee-Generated Content is the Future of Employer Branding?

In a world where authenticity drives connection, employee-generated content (EGC) has become the secret weapon of leading employer brands. Nothing captures your company’s culture, values, and impact quite like real employees sharing their stories - on camera.

With VideoMyJob, creating and scaling authentic video storytelling campaigns has never been easier. From capturing powerful stories to sharing them across platforms, you can manage everything in one place — no stress, no spreadsheets, no juggling between tools.

1. Create Campaigns for Every Moment That Matters

Whether you’re building your EVP, launching an internal comms initiative, or celebrating company milestones, VideoMyJob helps you turn every moment into a powerful storytelling opportunity.

Here are just a few ways teams are using campaigns:

• EVP storytelling – capture what makes your company a great place to work

• Internal communications – share updates, leadership messages, or team wins

• Milestone celebrations – showcase anniversaries, launches, and achievements

• Recruitment campaigns – attract top talent with authentic employee stories

• Diversity & inclusion initiatives – amplify diverse voices and perspectives

Launch your campaign in minutes, assign prompts or questions, and start collecting videos at scale — all within one intuitive platform.

2. Make Filming Easy and Enjoyable for Employees

Recording a video shouldn’t be intimidating. VideoMyJob gives employees a guided filming experience that helps them look and sound their best.

Our filming tools include:

• AI Script Writer to craft confident, on-message talking points

• Built-in Teleprompter to eliminate guesswork

• Position Guides to get the perfect shot every time

• Unlimited retakes so employees can record until they’re happy

This guided experience empowers employees to share stories naturally, turning even the most camera-shy team members into confident storytellers.

3. Manage, Approve, and Auto-Brand Everything in One Place

Say goodbye to lost files, email threads, and version chaos.

VideoMyJob gives you one central hub to:

• Track submissions and approvals

• Manage reminders and deadlines automatically

• Ensure every video is on-brand with your logo, colors, and captions

No more chasing videos across inboxes or file drives — just smooth collaboration and effortless management.

4. Turn One Video into Many Assets — Automatically

Each employee story is a goldmine of content.

With VideoMyJob, every video automatically transforms into multiple branded assets — including:

• Blogs

• Quote cards

• Social media posts

This means you can extend your reach, repurpose content across channels, and keep your employer brand stories consistent everywhere.

5. Share Stories Everywhere That Matters

From LinkedIn to your careers site (Story Feeds), VideoMyJob helps you distribute your employee stories wherever your audience lives.

With one click, you can:

• Publish directly to social media

• Embed videos on your website or intranet

• Add to your Story Feed for a dynamic, visual content hub

Turn your people into your brand’s most powerful storytellers, and let their voices shape how the world sees your company.

6. Track Engagement and Prove ROI

Employer branding isn’t just about storytelling — it’s about showing impact.

VideoMyJob’s built-in analytics let you:

• Track engagement across channels

• Measure ROI on campaigns and content performance

• Optimize future campaigns based on real insights

With enterprise-grade analytics, you can finally connect your employee-generated content strategy to measurable business outcomes.

Conclusion: Your People Are Your Most Powerful Brand Asset

Employee-generated video content humanises your brand, builds trust with candidates, and boosts employee pride internally.

With VideoMyJob, you can create, manage, share, and measure employee stories — all from one platform.

Authentic storytelling at scale starts here.

Ready to transform your internal comms strategy with genuinely engaging video content? Book a demo and discover why VideoMyJob is trusted by leading Talent and Communications teams around the world.