Speaking on the impressive journey and the growth of VideoMyJob, David notes:
"Back when we launched, our product was held together with duct tape. Despite its initial rudimentary form, people loved it and saw its potential. Today, we've evolved into a robust platform with so much innovation to make people's lives easier. It's incredibly rewarding to be in over 50 countries and represent some of the world's biggest brands."
David emphasises the shift from polished corporate videos to authentic employee stories, which help potential candidates get a genuine feel of the company culture:
"We believe in polished videos, but there's also a large appetite for genuine content. Candidates want different perspectives. They want to see and hear from real employees. Authentic stories can better communicate an organization's values and culture, making it easier to attract and retain top talent."
Discussing the future landscape of recruitment, Edan and David agree that video will continue to play a critical role. David stresses:
"We connect with humans through stories. When you can see someone telling their story, it provokes a stronger response. Video makes it possible to relate to others on a personal level, which is crucial in recruitment."
For organizations looking to explore VideoMyJob’s capabilities, David offers an enticing option:
"VMJ generously offers a 90-day paid pilot program to give companies a chance to see the impact of video in recruitment without a long-term commitment. If I, not being a tech expert, could achieve great results with the Rubberband community, others can certainly do it too." Edan says
Edan wraps up the podcast emphasizing the power and flexibility of video content:
"Video is not just for attraction; it’s for onboarding, people development, and continuous engagement. The impact is undeniable, and I encourage everyone to give it a shot."
The episode serves as a testament to how integrating video into talent acquisition strategies can revolutionise the recruitment process, making it more engaging and effective for both employers and potential candidates. VideoMyJob stands out as an innovative tool that's shaping the future of recruitment.
If you’re interested in learning more about VideoMyJob or want to explore their pilot program, feel free to reach out to David Maccicocca, Gavin Lamb on LinkedIn, or book a demo today!
Embrace the future of talent attraction and recruitment marketing with employee story videos – a powerful medium that tells your authentic story and builds genuine connections.