1. Awareness Stage:
At this stage, candidates are becoming aware of your company and what it has to offer. Employee story videos can introduce them to your company's mission, culture, and growth opportunities, sparking interest and curiosity.
Key Questions:
Check out the below Employee Story examples;
2. Research and Interest Stage:
Candidates are now researching your company and assessing if it's the right fit for them. Employee story videos can provide insights into your company's culture, benefits, growth opportunities, and diversity initiatives, helping candidates understand what sets your organization apart.
Key Questions:
Check out the below Employee Story examples;
3. Preference and Consideration Stage:
Candidates are narrowing down their options and considering if they want to apply. Employee story videos can showcase different job roles, work arrangements, day-to-day life at the company, training opportunities, and compensation packages, helping candidates make informed decisions about their next career move.
Key Questions:
Check out the below Employee Story examples;
4. Apply Stage:
Candidates are ready to take the next step and apply for positions. Employee story videos can demystify the application process, provide updates on application status, and reassure candidates about their decision to apply.
Key Questions:
Check out the below Employee Story examples;
5. Interview Stage:
Candidates are preparing for interviews and showcasing their skills and personality. Employee story videos can offer insights into the interview process, highlight additional benefits and perks, and provide updates on interview notifications.
Key Questions:
Check out the below Employee Story examples;
6. Offer and Hire Stage:
Candidates have received offers and are preparing to join your team. Employee story videos can guide them through pre-starting preparations, benefits registration, and getting involved in your company's culture and community.
Key Questions:
Check out the below example;
Employee story videos can be leveraged across various channels to maximise their impact:
By strategically leveraging employee story videos across multiple channels, you can effectively engage candidates at every stage of the candidate journey and drive positive outcomes for your recruitment efforts.
At VideoMyJob, we understand that communicating company culture and values can be challenging for large organizations. This is where employee story videos come into play. Candidates place their trust in authentic employee narratives, viewing them as a genuine window into your workplace environment.
We've witnessed numerous companies transform their recruitment strategies by leveraging these videos to educate their talent pools. By answering key questions through employee stories, talent acquisition teams can engage in more meaningful conversations with candidates who are genuinely interested. This leads to concrete bottom-line improvements such as increased conversion rates, reduced time to hire, more referrals, and significantly lower attrition rates.
Employee story videos offer authentic insights into your company's culture, values, and opportunities, creating strong connections with potential candidates and highlighting the unique value proposition of your organization.
Harness the power of employee story videos and watch them revolutionize your recruitment efforts, driving success and propelling your company forward.
Need help getting started? Contact VideoMyJob for a consultation on creating high-quality employee story videos to drive your recruitment efforts and strengthen your workforce.