Deloitte's dedicated graduate recruitment marketing lead, Poncho Rivera-Pavon, knew that traditional grad recruiting methods weren't cutting it anymore. Graduates wanted to hear directly from employees on topics like company culture, training, mentorship and day-to-day work.
The problem? Producing a high volume of authentic employee stories was a time consuming process. Typical turnaround times for short video clips were around one month.
Looking to rapidly grow their library of employee stories, Deloitte joined a VideoMyJob pilot program. The results spoke for themselves:
The authentic employee stories had an immediate effect on graduate engagement. Poncho reported that:
For Deloitte, this huge boost in engagement showed the videos resonated. By tracking interactions, they can now refine content to align even more closely with graduate interests.
Poncho sees employee-generated videos as a cornerstone of their graduate recruitment marketing strategy moving forward. Their goals include:
Deloitte's success with VideoMyJob's Pilot Program has shown the power of authentic employee stories. By putting graduates directly in touch with the day-to-day experience of employees, Deloitte is building engagement that cuts through the recruitment noise.