Video is no longer a ‘trending’ recruitment marketing strategy. It's here, and it's a powerful way to build your employer brand, communicate your employee value proposition and reach hard-to-find talent.
Recruiters have been slow to adopt video, even though reports like Smashfly’s annual Recruitment Marketing Benchmark Report continue to demonstrate that strong recruitment marketing (RM) adoption correlates to positive candidate experience and brand reviews—and potentially higher average revenue.
According to Smashfly, 80% of RM leaders have adopted video as an effective medium for employee testimonials, yet less than 5% of the same companies are using rich media (video or images) in their job descriptions.
More than half the Fortune 500 don’t even recruit on social or nurture talent via email!
This represents a huge opportunity for companies to attract both active and passive candidates with cross-channel, digital recruitment marketing tactics, using the most consumed content of 2018—video.
Video is more than just a trend—because it works, here’s why.
Cisco predicts that online video will account for 80% of all web traffic by next year. With 90% of digital marketers already using video as part of their online marketing strategy, it’s no longer a trend, it’s the medium of choice for anyone looking to distribute content and increase engagement.
Video is a low cost, high reward tactic that recruiters can easily integrate into their existing strategies and workflows. Recruiters who harness the power of video—sooner rather than later—may well end up with a significant head-start in an increasingly tight labor market.