Six Reasons to Boost Employee Engagement with Video

Fostering engagement in your workforce is critical to the success of your business. According to Gallup research, 87% of employees worldwide are not engaged and the same study states that companies with highly engaged workforces outperform their peers by 147%.

So how can you boost employee engagement? And why should your organisation use video to do so?

There’s a good reason why 87% of online marketers use video and why 44% of executives strongly agree that video will be the “de-facto” form of communication in their organization within the next five years.

We believe in the power of video to create empathy and engagement and to transform the way you communicate within your organisation. Video is a powerful medium; engaging, relatable and capable of creating personal connections, at scale!

With the VideoMyJob app, getting started with video is straightforward and every one of your employees has a tool to create a professional, branded video content quickly and with minimum set-up.

Six reasons to add video to your internal communications strategy

1. Video increases engagement

The current workforce demographic touch their smartphones up to 43 times a day. Your employees want interactive content, so why aren’t you using video to interact with them? It is vital that you are communicating effectively with your employees to keep them engaged.

• HRZone discovered that 53.6% of employees now expect to see video internally
• Using the word ‘video’ in an email subject line boosts open rates by 19% (Insivia)
• Including video thumbnails instead of images in your email can increase clicks by over 21% (Wistia)

It is a little known fact that 90% of our daily communication is made up of non-verbal communications. Face-to-face communication is really important to help us all understand each other, video makes the logistical challenge of face-to-face achievable.

2. Video builds empathy

The ability to connect with and relate to others is the force that moves businesses forward.

• Most leaders do not have time to sit down with every employee and discuss business goals and drivers, video can be used to create defacto ‘one to one’ conversations
• Video can humanise your leaders and executives, this is a huge benefit when difficult or challenging news is being relayed
• The most effective messages have the power of authenticity

3. Video learning is effective

• Video training will engage all types of learners, whether they are visual, auditory or kinaesthetic learners
• Educating in bite size chunks aligns with the way our modern brains are accustomed to consuming information
• Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text (Insivia)
• Recent data from the SAVO Group paints a striking picture: just 7 days after a training session, the average employee will have forgotten 65% of the material covered
• Recording a training session allows your company to make the session available online for everyone, ready for playback whenever your viewer has time

4. Communicate product or service expertise with video

• 95% of people have watched an explainer video to learn more about a product or service (Wyzowl)
• A product update video will highlight and reiterate information visually
• Video helps your employees to grasp the finer details of how your product/offering works
• On video you can model behavioural expectations and demonstrate situations through role play
• Employees can get a real preview of what to expect, particularly useful if you are unable to put your product in the hands of every employee

5. Video can be consumed anytime, anywhere

Video is a key tool to help consolidate training and communicate meeting outcomes with minimal disruption.

• Not only does video training save time, but having a library of educational videos can cut time and cost of virtual, face-to-face and refresher training
• 96% of workers said that unnecessary emails waste their time (Dynamic signal)
• 86% of corporate executives, employees and educators say that ineffective communications is a big reason for failures in the workplace (Dynamic signal)
• Videos allow you to convey complex information quickly

Video is easy to distribute, allowing you to communicate with your employees on their preferred channel - video can be shared to intranets, chat rooms, SMS or email, increasing the chance that your message will be received, watched, bookmarked or shared.

For inspiration, check out our library of internal communication videos 👉🏼

6. Video engagement and interaction is measurable

With video data you have the power to ‘test and learn’, discover which content you should keep creating, what messages need refinement and what is not working. Video metrics allow you to track:

• How was your video discovered (source)
• Who watched your video
• How long they watched it for
• Comments, shares and likes or dislikes
• At which point are viewers dropping off, and more

You can use this information to inform your communications strategy and finesse your messaging and delivery. 

Here’s a quick list of common internal messages you could try replacing or supplementing with video:

• Executive updates
• Team event invitations & agendas
• Training briefings
• Employee biographies
• Out of office notices
• Competitions

The VideoMyJob mobile application and dashboard is an enterprise video solution that gives teams the tools to create, share and track branded video, to better engage with jobseekers and employees.