To help you create engaging and authentic video job ads we've refreshed our popular three-part ‘How to Create Video Jobs Ads’ series! Today we'll investigate how to write and structure your content, but stay tuned for the updated companion guides which cover best practice for filming and technical set up and practical strategies for authentic video job ad presenting.
VideoMyJob is an all-in-one video solution loaded with features to help you create engaging videos. The app’s branded video templates take care of your company logo, colours and font, so you can get creative with the script, captions, image and 'b-roll' overlays.
Check out our Vidspiration library to kick start your video job ads, candidate engagement, employer branding videos and more!
One of the major benefits of using video to enhance your job posts and promote opportunities, is that you can really engage jobseekers - it's more personal and it’s a great way to share real insights about the role, the team and the company.
Video is a compelling way to communicate, and our tips can help you structure what to say to make sure you get all the facts across whilst keeping your audience engaged.
This recipe can be used as a guide for all kinds of workplace videos!
Remember, video is a visual medium so you need to learn to show, not tell. Think about your script in advance, are there opportunities to illustrate your points with images and 'b-roll' video overlays? This will help you to cut down your script because the pictures will do the talking for you!
It's imperative that you answer 'what's in it for me?' (WIIFM) for your candidate Think about the elements of the role that you need to highlight to connect with your talent persona’s motivations.
Use these headings as a guide to structure the main part of your video job ad. We recommend focusing on two or three topics to build your WIIFM - you won't have time to cover them all.
Close your video by clarifying what the next steps are, more precisely, what is your call to action (CTA)? Do you want the viewer to call you, email or click on a link to a job posting? Make sure you add a url, with a tracking code, so that the viewer can click to apply or to learn more about the role.
You can refer to your contact details which appear in the 'outro strap' for those who have questions. Inform job seekers that you welcome their resume, a phone call or an email to discuss the opportunity further.
You can even ask viewers to share your video if they know somebody who might be interested in the role. End with a friendly gesture such as ‘Thanks for watching’ and don’t forget to smile!
Top tips for great video job ad content:
The information you include is key to attracting the right talent. The length of your video will depend on where your video will be shared; create short (60-90 sec) video job ads for social media, save in-depth hiring manager interviews for the job post on your career’s site.
Our next post in this series is all about your technical video set up – lighting, camera and your smartphone!
Thanks for reading and have fun writing and filming your own video job ads!