Video Marketing for Talent Teams

Kelly Murphy has spent the past seven years reshaping how Story House Early Learning attracts, engages and celebrates its people. What began as a company with no talent function, no EVP and no employer brand has become an organisation where educators are empowered to share their stories and recruitment feels human, creative and connected.

In this episode of the VMJPod’s Employer Brand Series – Brisbane Edition, Kelly reflects on how she built Story House’s talent capability from the ground up, forged a genuine partnership with marketing, and proved that real voices outperform polished production every time.

When Alexia Ellmers joined Go1, the Brisbane-founded edtech unicorn, she walked into a business in full hypergrowth. The company was expanding globally, hiring fast, and cementing its place as one of Australia’s standout SaaS success stories.

But with growth came a challenge. Outside Australia, few people had heard of Go1.

“When I spoke to candidates in the US or Europe, the main barrier was that they didn’t know who we were,” Alexia recalls. “They were hesitant to leave a great job for a startup they’d never heard of. We didn’t have brand advocacy.”

That gap sparked an idea that would transform Go1’s culture of pride into a movement of authentic advocacy.

In this episode of the VMJPod’s Employer Brand Series, host David Macciocca sits down with his co-host, Grant O’Donnell, Employer Brand Manager at Nine, to unpack one of the biggest challenges in employer branding: proving ROI and business impact.

Grant shares how he transitioned from recruitment marketing into employer branding, the misconceptions he’s had to navigate along the way, and the methods Nine uses to connect EB efforts to measurable outcomes.

In this episode of the VMJPod’s Employer Brand Series, hosts David Macciocca and Grant O’Donnell sit down with Emma Bolger, Internal Communications and Engagement Manager at Grill’d, to explore how internal communications and employer brand are deeply connected.

In this episode of the VMJPod’s Employer Brand Series, hosts David Macciocca and Grant O’Donnell sit down with Jamie Holder, Head of Talent at MUFG Retirement Solutions, to explore what happens when Talent takes the lead on employer branding.

With no dedicated EB function, Jamie shows how a lean team can still create meaningful impact by putting employee voices at the centre and focusing on proof over polish.

At one of Australia’s largest healthcare organisations, employer brand isn’t just about attraction, it’s about shaping the entire employee experience. Meagan Michaels, Head of Employer Brand and Experience at Bupa Australia, shares how her team is navigating complexity, influencing stakeholders, and making employer brand indispensable to the business.

When your organisation spans more than 40 countries, employer brand is not just about consistency, it is about nuance. For Margot Moore, Global Employer Brand Manager at Worley, the challenge lies in creating a unifying narrative while giving regions the flexibility to make it their own. Her work highlights how global scale, local context, and smart design come together to shape a powerful employer brand.

How do you build an employer brand that resonates both inside and outside your organisation? For Rosa Van Kuyk — Recruitment and Employer Brand Consultant at AFCA (Australian Financial Complaints Authority) and winner of the 2025 ITAs Enterprise Talent Professional of the Year — the answer lies in nurturing internal growth, empowering employee voices, and embedding authenticity into every story.

In the first episode of the VMJPod’s Employer Brand Series, David Macciocca and co-host Grant O’Donnell sat down with Danielle Brodie, Talent Brand Partner at Canva, to explore how one of the world’s fastest-growing tech companies has co-created and embedded its Employee Value Proposition (EVP).

From founder-led principles to global hiring markets and ambassador initiatives, Danielle shares candid insights on building an EVP that resonates across cultures while staying authentic to Canva’s DNA.