Video Marketing for Talent Teams

VMJPod Grad Recruitment Series | Hosted by David Macciocca and Steven Nield | Special Guest: Kristy Abbott

In today’s evolving job market, recruiting graduate talent demands more than just reviewing academic credentials. Forward-thinking organisations are reimagining their hiring strategies to prioritise skills, potential, and cultural fit over formal qualifications.

In a special six-part VMJPod graduate series, host David Macciocca, CEO of VMJ, and Steve Nield from GHD, dive into the evolving landscape of graduate recruitment with leading voices from the industry.

In the first episode of the series, they sat down with Kristy Abbott, Product Owner for Career Programmes at ANZ, to explore how the bank is leading the charge with a progressive, degree-agnostic hiring strategy. Kristy’s insights offer a compelling look at the future of talent acquisition and deliver practical takeaways for recruiters looking to innovate their approach.

Anglicare WA, a dedicated not-for-profit organisation based in Western Australia, embarked on an innovative journey with the VideoMyJob pilot program to amplify their employee value proposition (EVP).

Through authentic storytelling, the program highlighted the diverse experiences within their workforce to help bridge any potential misconceptions candidates may have had, offering a true representation of who they are as an organisation.

I had the pleasure of speaking with Shani Jarvis, the General Manager of People & Culture at Anglicare WA, on the VMJPod. We delved into their transformative experience with the Pilot Program and how, with a modest investment of both time and resources, they were able to create a powerful library of employee story videos that authentically showcased their company values and culture.

Recruiting top graduate talent can be a competitive process. To stand out, leading professional services firm Deloitte Australia realised they needed to get creative with their recruitment marketing strategy.

I had the privilege of having Poncho Rivera-Pavon, a Senior Consultant in Deloitte Australia's employer branding team back on the VMJPod for a follow up chat about the results he achieved with VideoMyJob's Pilot Program. 

In the latest episode VMJPod, Rubberband Podcast host Edan Haddock sits down with David Maccicocca, founder of VideoMyJob, to discuss the transformative power of video in recruitment.

This engaging conversation sheds light on the innovative journey of VideoMyJob, the evolving landscape of employer branding, and why video content is becoming indispensable for organisations around the globe. 

Traditional Talent Attraction and Recruitment Marketing methods, while still relevant, are evolving as the potency of storytelling through video becomes increasingly clear.

In our latest VMJPod, Hung Lee the Editor and Community builder at Recruiting Brainfood, and VideoMyJob's CEO, David Macciocca explore how incorporating video can significantly enhance talent attraction and retention.

From addressing the timing of content viewership to the ease of video production at scale, these thought leaders unpack how organisations can benefit from VideoMyJob's innovative solution to attract top talent.

Deloitte is one of the Big Four accounting organisations, hiring over 3,000 students and graduates per year in Australia alone. With such high recruitment volumes, creating engaging and authentic content is crucial yet challenging.

I recently had the pleasure of speaking with Poncho Rivera-Pavon, a Senior Consultant in Deloitte Australia's employee branding team on the VMJPod, about their groundbreaking new recruitment marketing strategy using VideoMyJob.

In today’s dynamic work environment, leveraging video content isn’t just for attracting talent but extends across the entire employee lifecycle.

I recently sat down with Jamie Holder, Head of Talent Acquisition at MUFG Retirement Solutions on the VMJPod, where she shared how her team are leveraging video at every stage of the employee lifecycle - from attraction to onboarding and beyond. 

It goes without saying that attracting and retaining top talent is essential for companies looking to stay ahead. 

The single most powerful way to achieve this is through the use of employee story videos.

These videos have the potential to move the needle in recruitment efforts and drive bottom-line results by creating authentic connections with candidates and showcasing the unique value proposition of your company.

Video can bring a much-needed human element to the recruitment marketing and talent attraction process.

In the rapidly evolving landscape of recruitment, Skout Solutions, a joint venture between Ventia and Randstad, has successfully leveraged video content to enhance their talent acquisition strategy and bolster their employer brand.

I recently had the pleasure of speaking with Allegra Di Norcia on the VMJPod, where she shared insights into how they've incorporated the human element into their recruitment marketing strategy using VideoMyJob.

Allegra is a Talent Acquisition Analyst at Skout Solutions, and she's really passionate about attracting the best talent into the Engineering, Environmental and Ecology fields in Australia.